Perzonalization logo
Founded 2012

Perzonalization

2020 Revenue

$180.0K

YOY

30.43%

Funding

$0.0

How Perzonalization hit $180.0K in Revenue with 115 Customers in 2020.

About Perzonalization

AI powered eCommerce personalization

Monthly Revenue

$15.0K

+ $3.5K (30.43%)
Total Expenses

$15.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

30.43%

=
Rule of 40

30


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Perzonalization CEO Ilke Karabogali on 11/01/2020

Watch the podcast


Headquarters

3 İstasyon Yolu Sokağı İstanbulTurkey
$Funding$Revenue

Perzonalization Revenue

In 2020, Perzonalization revenue run rate hit $180.0K in revenue.

30.00%▲$138.0K$180.0K

Perzonalization Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Perzonalization has 115 customers.

Lifetime Months

33

×
Monthly ARPU

$100.0

=
Lifetime Dollars

$3.3K


Acquisition Cost

$75.0

Average Annual Price

$1.2K

$0$1.2K1 month payback period024681012

Churn

Perzonalization has an annual churn rate of 36.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-36.00%

Annual Dollar Expansion

30.00%

Net Revenue Retention

94.00%

Team

Employees

Perzonalization has 5 employees. They have 1 sales rep that carries a quota.

2019
DistributionQty

Total Team Size

5

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Ilke Karabogali

Ilke is the co-founder @perzonalization. She is a full-fledged businessperson who moved from FMCG (Nestle) to tech (Nokia). After leaving corporate life, she managed to co-build a successful international SaaS business from scratch and with no external funding. She is a SaaS marketing enthusiast and an avid writer.


CEO Q&A

What's your age?

40

Favorite online tool?

Canva

Favorite book?

Tipping Point

Favorite CEO?

Sheryl Sandberg

Advice for 20 year old self

Move to SF


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Frequently Asked Questions about Perzonalization

When was Perzonalization founded?

Perzonalization was founded in 2012.


Who is the CEO of Perzonalization?

The CEO of Perzonalization is Ilke Karabogali


How many employees does Perzonalization have?

Perzonalization has 5 employees.

How much revenue does Perzonalization generate?

Perzonalization generates $180.0K in revenue.


How much funding does Perzonalization have?

Perzonalization has raised $0.0.


Where is Perzonalization headquarters?

Perzonalization is headquartered at 3 İstasyon Yolu Sokağı İstanbulTurkey

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