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How Praetorian Digital CEO Alex Ford grew Praetorian Digital to $2.8M revenue and 8K customers in 2021.

Developer of a data marketing platform designed to bring and promote local government into a digital platform. The company's platform offers marketing automation, behavioral advertising, training, content customization and assistance regarding grant fundings, enabling clients to add value to their name.

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Praetorian Digital Revenue

In 2021, Praetorian Digital's revenue reached $2.8M. Since its launch in 1999, Praetorian Digital has shown consistent revenue growth.

Praetorian Digital Revenue GrowthReported revenue / ARR by year$0$600K$1M$2M$2M$3M199920012003200520072009201120132015201720192021$0$3MSource: GetLatka.com
YearMilestone
2021Praetorian Digital Hit $2.8m revenue in April 2021
1999Launched with $0 revenue

Praetorian Digital Valuation, Funding Rounds

Praetorian Digital's most recent disclosed valuation is $8.4M.

Praetorian Digital is a bootstrapped Data Management Platforms (DMP) startup. Founded in 1999, Praetorian Digital has grown to $2.8M in revenue without raising any venture capital or outside funding.

As a self-funded Data Management Platforms (DMP) SaaS company, Praetorian Digital has built its business with no outside investment.

Praetorian Digital Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119991999 cumulative: $0 • 1999 Founded: $01999 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Praetorian Digital Employees & Team Size

Praetorian Digital employs approximately 63 people as of 2026.

Praetorian Digital has 63 total employees in different roles and functions. They have 8K customers that rely on the company's solutions.

Praetorian Digital Team GrowthReported headcount over time01530456075199920012003200520072009201120132015201720192021006363Source: GetLatka.com
YearMilestone
2021Reached 63 employees (April 2021)

Founder / CEO

Alex Ford

Praetorian Digital's mission is to provide cutting-edge information and tools that help first responders and local government leaders better serve and protect their communities. Praetorian's flagship sites include PoliceOne.com, FireRescue1.com, EMS1.com, CorrectionsOne.com, Military1.com, and EfficientGov.com as well as more than 15 topical public safety websites and count over 1.6 million first responders and government personnel as members.

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Customers

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Frequently Asked Questions about Praetorian Digital

What is Praetorian Digital's revenue?

Praetorian Digital generates $2.8M in revenue.

Who founded Praetorian Digital?

Praetorian Digital was founded by Alex Ford.

Who is the CEO of Praetorian Digital?

The CEO of Praetorian Digital is Alex Ford.

How much funding does Praetorian Digital have?

Praetorian Digital raised $0.

How many employees does Praetorian Digital have?

Praetorian Digital has 63 employees.

Where is Praetorian Digital headquarters?

Praetorian Digital is headquartered in San Francisco, California, United States.

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Compare Praetorian Digital to the industry

Praetorian Digital operates across multiple industries. Browse revenue, funding, and growth data for Praetorian Digital in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Praetorian Digital Revenue 2021: $2.8M ARR, $8.4M Valuation