Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Founded 2005
Find 4 competitors in the Survey Software. Compare other SaaS such as Alchemer, Typeform and Jotform. These QuestionPro competitors have raised $186.9M and together serve more than 625K customers and employ over 2.8K team members.
Survey Software
Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. Expect more from feedback.
Survey Software
Typeform, founded in 2012 and headquartered in Barcelona, Spain, is a SaaS platform that enables businesses to create conversational forms, surveys, and quizzes delivered through an engaging, interactive UI. The company was co-founded by David Okuniev and Robert Muñoz, both of whom later stepped back from the co-CEO roles; Joaquim Lecha now serves as CEO, with David Okuniev remaining as co-founder. Typeform has grown from roughly $9.6M in revenue in 2016 to $141.1M in 2024, reaching a $935M post-money valuation after a $135M Series C in 2022. The company has raised $186.9M in total across five rounds and serves 125,000 customers globally, with a team of 728. Average revenue per customer has historically been around $40 per month, and the platform processes hundreds of millions of form submissions monthly. The company's growth story spans three distinct chapters: a product-led phase from 2012 to 2018 that reached roughly $20M in revenue, a go-to-market acceleration phase from 2019 to 2022 anchored by paid search that added approximately $60M more, and a third chapter beginning in 2023 focused on a unified revenue funnel, shifting the North Star metric from total customer count to total submissions, and targeting higher-value enterprise segments. Within Typeform, David Okuniev also incubated VideoAsk, which reached $1.4M ARR in its first paid year and $3M ARR before he handed it off, and later launched a new async audio product called Relayed.
Survey Software
JotForm is a cloud-based platform that enables individuals and businesses to create online forms and collect data. The platform offers a simple drag-and-drop interface that allows users to create customizable forms, surveys, and quizzes without any coding skills. JotForm provides a range of features such as custom branding, conditional logic, payment processing, and integrations with third-party apps. Users can embed forms on their websites or share them via email, social media, or QR codes. JotForm aims to streamline data collection processes, making it easier for users to gather and manage information. The company was founded in 2006 and is headquartered in San Francisco, California.
Survey Software
SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
