Rentrak
Valuation
$12.1M
2021 Revenue
$4M
Customers
2.5K
Funding
$0
Avg ACV
$1.6K
Team
175
Founded
1977
How Rentrak CEO Bill Livek grew Rentrak to $4M revenue and 2.5K customers in 2021.
Rentrak was a media measurement and consumer targeting company, serving the entertainment, television, video and advertising industries. Its Software as a Service (SaaS) technology merged television viewership information from televisions and devices with consumer behavior and purchased information across multiple platforms, devices and distribution channels. The company used to process and aggregate a range of data transactions from various screens. Rentrak was founded in 1977 and was headquartered in Portland, Oregon. It focused to expand its business operations and enhance its technology and product offerings through mergers and acquisitions.
Last updated
Rentrak Revenue
In 2021, Rentrak's revenue reached $4M. Since its launch in 1977, Rentrak has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2021 | Rentrak Hit $4m revenue in April 2021 | |
| 1977 | Launched with $0 revenue |
Rentrak Valuation, Funding Rounds
Rentrak's most recent disclosed valuation is $12.1M.
Rentrak is a bootstrapped Analytics Platforms startup. Founded in 1977, Rentrak has grown to $4M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, Rentrak has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Rentrak Employees & Team Size
Rentrak employs approximately 175 people as of 2026.
Rentrak has 175 total employees in different roles and functions and 3 sales reps that carry a quota. They have 2.5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 175 employees (April 2021) |
Founder / CEO
Bill Livek
As Executive Vice Chairman & President for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Rentrak acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Rentrak
What is Rentrak's revenue?
Rentrak generates $4M in revenue.
Who founded Rentrak?
Rentrak was founded by Bill Livek.
Who is the CEO of Rentrak?
The CEO of Rentrak is Bill Livek.
How much funding does Rentrak have?
Rentrak raised $0.
How many employees does Rentrak have?
Rentrak has 175 employees.
Where is Rentrak headquarters?
Rentrak is headquartered in Portland, Oregon, United States.
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Compare Rentrak to the industry
Rentrak operates across multiple industries. Browse revenue, funding, and growth data for Rentrak in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .