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Portland, Oregon, United States
Rentrak was a media measurement and consumer targeting company, serving the entertainment, television, video and advertising industries. Its Software as a Service (SaaS) technology merged television viewership information from televisions and devices with consumer behavior and purchased information across multiple platforms, devices and distribution channels. The company used to process and aggregate a range of data transactions from various screens. Rentrak was founded in 1977 and was headquartered in Portland, Oregon. It focused to expand its business operations and enhance its technology and product offerings through mergers and acquisitions.
Last updated
In 2021, Rentrak's revenue reached $4M. Since its launch in 1977, Rentrak has shown consistent revenue growth.
Rentrak reached a $12.1M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $12.1M | - |
CEO
As Executive Vice Chairman & President for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement.
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Rentrak serves 2.5K customers.
Rentrak employs approximately 175 people as of 2026, including 3 sales reps that carry a quota. It serves 2.5K customers that rely on its solutions.
Rentrak generates $4M in revenue.
Rentrak was founded by Bill Livek.
The CEO of Rentrak is Bill Livek.
Rentrak raised $0.
Rentrak has 175 employees.
Rentrak is headquartered in Portland, Oregon, United States.
Rentrak operates across multiple industries. Browse revenue, funding, and growth data for Rentrak in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$12.1M
2021 Revenue
$4M
Customers
2.5K
Funding
$0
Avg ACV
$1.6K
Team
175
Founded
1977
| Year | Milestone | Source |
|---|---|---|
| 2021 | Rentrak Hit $4m revenue in April 2021 | |
| 1977 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 175 employees (April 2021) |
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