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How ROI² CEO Bonnie Rishell grew ROI² to $1.4M revenue with a 19 person team in 2021.

Operator of a SaaS-based platform intended to offer influence intelligence management services. The company's SaaS-based platform uses business intelligence to transform data about and around physicians and also helps in peer to peer connection through geographic mapping and social network diagrams, enabling organizations to effectively make smart decisions, accelerate ROI and gain insights.

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ROI² Revenue

In 2021, ROI²'s revenue reached $1.4M. Since its launch in 2002, ROI² has shown consistent revenue growth.

ROI² Revenue GrowthReported revenue / ARR by year$0$300K$600K$900K$1M$2M20022004200620082010201220142016201820202021$0$1MSource: GetLatka.com
YearMilestone
2021ROI² Hit $1.4m revenue in April 2021
2002Launched with $0 revenue

ROI² Valuation, Funding Rounds

ROI²'s most recent disclosed valuation is $4.2M.

ROI² has raised $1M in total funding across 1 round, with its most recent round in 2011.

ROI² Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$250K$500K$750K$1M$1M2002200420062008201020112002 cumulative: $0 • 2002 Founded: $02011 cumulative: $1M • 2002 Founded: $0 • 2011 Funding round: $1M$1M2002 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2011Funding round$1M--

ROI² Employees & Team Size

ROI² employs approximately 19 people as of 2026.

ROI² has 19 total employees in different roles and functions.

ROI² Team GrowthReported headcount over time04812162020022004200620082010201220142016201820202021001919Source: GetLatka.com
YearMilestone
2021Reached 19 employees (April 2021)

Founder / CEO

Bonnie Rishell

Bonnie has more than 20 years leadership in Business Intelligence marketing and solutions. She created IRM to address the ongoing needs in the life sciences market so that customers can easily launch successful brands and initiatives with a ROI on influence intelligence. She has eight years of customer relationship experience in the Life Sciencesorganizations executing models, requirements, and user experiences that addresses the critical success factors of operations to decisions and increased adoption. Bonnie has launched more than 30 initiatives with clients in CNS, CVM, Oncology, in order to understand influence networks, defining markets and gaining a return.

Q&A

QuestionAnswer
What's your age?-
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Advice for 20 year old self-

Customers

We do not have customer count information for ROI² yet.

Frequently Asked Questions about ROI²

What is ROI²'s revenue?

ROI² generates $1.4M in revenue.

Who founded ROI²?

ROI² was founded by Bonnie Rishell.

Who is the CEO of ROI²?

The CEO of ROI² is Bonnie Rishell.

How much funding does ROI² have?

ROI² raised $1M.

How many employees does ROI² have?

ROI² has 19 employees.

Where is ROI² headquarters?

ROI² is headquartered in Norfolk, Virginia, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

ROI² Revenue 2021: $1.4M ARR, $4.2M Valuation