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How Segment CEO Peter Reinhardt grew Segment to $144M revenue and 21K customers in 2020.

Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company. Acquired by Twilio.

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Segment Revenue

In 2020, Segment's revenue reached $144M. The company previously reported $96M in 2019. Since its launch in 2011, Segment has shown consistent revenue growth.

Segment Revenue GrowthReported revenue / ARR by year$0$40M$80M$120M$160M201120132015201720192020$0$1M$36M$96M$144MSource: GetLatka.com
YearMilestone
2020Segment Hit $144m revenue in October 2020
2019Segment Hit $96m revenue in April 2019
2017Segment Hit $36m revenue in July 2017
2013Segment Hit $1m revenue in October 2013
2011Launched with $0 revenue

Segment Valuation, Funding Rounds

Segment reached a $3.2B valuation in 2019, set during its Acquired round.

Segment has raised $283.7M in total funding across 7 rounds, most recently a $175M Acquired round in 2019.

Segment Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$400M$800M$1B$2B2011201220132014201520162017201820192011 cumulative: $120K • 2011 Pre Seed Round: $120K2013 cumulative: $720K • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K2013 cumulative: $3M • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K • 2013 Acquired: $2M @ $11M valuation2014 cumulative: $18M • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K • 2013 Acquired: $2M @ $11M valuation • 2014 Series A: $15M2015 cumulative: $45M • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K • 2013 Acquired: $2M @ $11M valuation • 2014 Series A: $15M • 2015 Series B: $27M2017 cumulative: $109M • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K • 2013 Acquired: $2M @ $11M valuation • 2014 Series A: $15M • 2015 Series B: $27M • 2017 Series C: $64M2019 cumulative: $284M • 2011 Pre Seed Round: $120K • 2013 Seed Round: $600K • 2013 Acquired: $2M @ $11M valuation • 2014 Series A: $15M • 2015 Series B: $27M • 2017 Series C: $64M • 2019 Acquired: $175M @ $2B valuation$284M2013 Acquired: $11M valuation$11M2019 Acquired: $2B valuation$2BSource: GetLatka.com
YearRoundAmountValuation% Sold
2019Acquired$175M$1.5B12%
2017Series C$64M--
2015Series B$27M--
2014Series A$15M--
2013Acquired$2M$10.5M19%
2013Seed Round$600K--
2011Pre Seed Round$120K--

Segment Employees & Team Size

Segment employs approximately 584 people as of 2026, up from 504 in 2019.

Segment has 584 total employees in different roles and functions and 133 sales reps that carry a quota. They have 21K customers that rely on the company's solutions.

Segment Team GrowthReported headcount over time015030045060075020112013201520172019202000584584Source: GetLatka.com
YearMilestone
2020Reached 584 employees (December 2020)
2020Reached 550 employees (October 2020)
2020Reached 603 employees (June 2020)
2019Reached 504 employees (December 2019)
2019Reached 350 employees (April 2019)
2018Reached 336 employees (December 2018)
2017Reached 175 employees (July 2017)
2015Reached 50 employees (October 2015)
2014Reached 27 employees (October 2014)
2013Reached 10 employees (October 2013)

Founder / CEO

Peter Reinhardt

Segment's co-founder and CEO; He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he and three of his college friends started Segment in 2011 as part of Y Combinator. He and his wife Erika, who he met at MIT, live together in San Francisco.

Q&A

QuestionAnswer
What's your age?30
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Advice for 20 year old self-

Customers

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Frequently Asked Questions about Segment

What is Segment's revenue?

Segment generates $144M in revenue.

Who founded Segment?

Segment was founded by Peter Reinhardt.

Who is the CEO of Segment?

The CEO of Segment is Peter Reinhardt.

How much funding does Segment have?

Segment raised $283.7M.

How many employees does Segment have?

Segment has 584 employees.

Where is Segment headquarters?

Segment is headquartered in San Francisco, California, United States.

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Compare Segment to the industry

Segment operates across multiple industries. Browse revenue, funding, and growth data for Segment in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .