Segmentrevenue, acquisition & funding
Analytics PlatformsSan Francisco, CaliforniaFounded 2011
Segment was acquired by Twillo in 2020.
Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company. Acquired by Twilio.
Segment revenue
Segment's annual revenue was $144M in October 2020, its last figure before Twillo bought it (source not recorded).
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Oct 2013 | $1M | – |
| Jul 2017 | $36M | – |
| Apr 2019 | $96M | – |
| Oct 2020 | $144M | – |
– source not recorded
Who owns Segment
Twillo owns Segment. It bought the company in October 2020 for $3.2B.
Segment funding rounds & investors
Segment has raised $283.7M across seven rounds since 2011. The latest was a $175M Series D in April 2019.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Apr 2019 | Series D | $175M | $1.5B |
| Jul 2017 | Series C | $64M | – |
| Oct 2015 | Series B | $27M | – |
| Oct 2014 | Series A | $15M | – |
| Oct 2013 | Funding round | $2M | $10.5M |
| Jan 2013 | Seed | $600K | – |
| Sep 2011 | Pre-Seed | $120K | – |
| Total raised | $283.7M |
Segment CEO, founders & employees
Peter Reinhardt founded Segment in 2011 and led it as CEO. Segment had 550 employees (October 2020), up from 504 a year earlier.
- Peter ReinhardtFounder & CEO
Team mix (Dec 2020): 144 engineers, 133 in sales, 43 in marketing
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2020 | 550 | – |
| Jun 2020 | 603 | – |
| Dec 2019 | 504 | – |
| Apr 2019 | 350 | – |
| Dec 2018 | 336 | – |
| Jul 2017 | 175 | – |
| Oct 2015 | 50 | – |
| Oct 2014 | 27 | – |
| Oct 2013 | 10 | – |
Segment FAQ
What was Segment's revenue?
Before Twillo bought it, Segment's annual revenue was $144M in October 2020 (source not recorded).
Who owns Segment?
Twillo owns Segment. It bought the company for $3.2B in October 2020.
How much funding has Segment raised?
Segment raised $283.7M across seven funding rounds before Twillo bought it. The last was a $175M Series D in April 2019.
How many employees does Segment have?
Segment had 550 employees in October 2020.
Who founded Segment?
Peter Reinhardt founded Segment in 2011.
Browse Analytics Platforms
How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 14, 2026Data disclaimerReport a correctionClaim this profileRun Segment? Join the podcast