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ShapShap

Lagos, Abuja, Nigeria

Customers · 2022

5K

Founded

2019

ShapShap Customer Count (2026)

ShapShap is a Nigerian on-demand delivery marketplace that connects restaurants and individual senders with motorcycle and vehicle drivers. Founded by Khalil Halilu, the platform operates primarily in the food delivery segment, with restaurants representing the dominant use case and the largest share of its customer base.

As of May 2022, ShapShap reported a total customer base of 5,000, with approximately 80 percent of those customers active, translating to roughly 4,000 active restaurants. The platform maintained an average of 280 active drivers, defined as those completing at least eight deliveries per day.

The company generates revenue through two streams: commissions on orders, which account for 60 percent of revenue, and asset financing partnerships with banks, which account for the remaining 40 percent. The average order value on the platform is approximately $1.20, reflecting the Nigerian market context in which ShapShap operates.

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ShapShap Revenue

ShapShap's revenue is derived from commissions on orders and asset financing markups, in a 60-to-40 split respectively. The average order value is approximately $1.20. With roughly 4,000 active restaurants and 280 active drivers processing an average of 380 deliveries on a given weekday, the platform's transaction volume provides the base against which commissions are applied.

Founder / CEO

Khalil Halilu

CEO

Khalil Halilu, also known as KSH, is the founder of ShapShap and is confirmed as its CEO. He is described as a Nigerian technology entrepreneur and thought leader focused on building infrastructure for the African gig economy. His stated mission includes inspiring the next generation of entrepreneurs across the African continent.

Halilu's prior companies or ventures before ShapShap were not discussed in the interview. His net worth was not discussed, and no ownership percentage or valuation basis was provided, so no estimate can be produced.

Customers

ShapShap reported a total customer base of 5,000 as of May 2022, with active users representing approximately 80 percent of that base. Halilu told Latka that this translates to roughly 4,000 active restaurants placing orders through the platform in any given month.

On the supply side, ShapShap maintained an average of 280 active drivers at the time of the interview. The company defines an active driver as one completing at least eight deliveries per day, a threshold Halilu described as the monthly average target. On peak weekend days, drivers can complete close to 20 deliveries per day, while weekday volumes can fall as low as five, producing the eight-delivery average across the month. On one specific day referenced in the interview, the platform processed approximately 380 deliveries.

ShapShap serves 5K customers.

ShapShap Business Model

ShapShap generates revenue through two streams. Commissions on orders, structured similarly to gig-economy platforms such as Uber, represent 60 percent of total revenue. Asset financing accounts for the remaining 40 percent. Under the asset financing model, ShapShap partners with banks to provide bikes and other vehicles to drivers who want to participate in the gig economy, earning a markup on those financing arrangements.

Halilu noted that commission margins are relatively thin, while the margin on asset financing is meaningfully larger, which he cited as a reason the 40 percent revenue share from financing carries significant weight despite being the smaller portion by volume.

The average order value on the platform is approximately $1.20, equivalent to roughly 1,000 Nigerian naira at the time of the interview. Profitability was not discussed in the interview.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

5000

“Khalil Halilu: We have a customer base of 5,000 and active users are around 80%.”

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ShapShap Employees & Team Size

Employee headcount and team composition were not discussed in the interview. The interview did reference 280 active drivers on the platform, but these are independent gig-economy workers, not employees of ShapShap.

Frequently Asked Questions about ShapShap

Who founded ShapShap?

ShapShap was founded by Khalil Halilu.

When was ShapShap founded?

ShapShap was founded in 2019.

Who is the CEO of ShapShap?

The CEO of ShapShap is Khalil Halilu.

Where is ShapShap headquartered?

ShapShap is headquartered in Lagos, Abuja, Nigeria.

Compare ShapShap to the industry

ShapShap operates across multiple industries. Browse revenue, funding, and growth data for ShapShap in each sector below.

Full Interview Transcripts

How ShapShap is creating jobs in Nigeria with Marketplace SaaSMay 25, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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