ShapShap
Lagos, Abuja, Nigeria
Customers · 2022
5K
Funding
$0
Founded
2019
ShapShap Customer Count (2026)
ShapShap is a Nigerian on-demand delivery marketplace that connects restaurants and individual senders with motorcycle and vehicle drivers. Founded by Khalil Halilu, the platform operates primarily in the food delivery segment, with restaurants representing the dominant use case and the largest share of its customer base.
As of May 2022, ShapShap reported a total customer base of 5,000, with approximately 80 percent of those customers active, translating to roughly 4,000 active restaurants. The platform maintained an average of 280 active drivers, defined as those completing at least eight deliveries per day.
The company generates revenue through two streams: commissions on orders, which account for 60 percent of revenue, and asset financing partnerships with banks, which account for the remaining 40 percent. The average order value on the platform is approximately $1.20, reflecting the Nigerian market context in which ShapShap operates.
Last updated
ShapShap Revenue
ShapShap's revenue is derived from commissions on orders and asset financing markups, in a 60-to-40 split respectively. The average order value is approximately $1.20. With roughly 4,000 active restaurants and 280 active drivers processing an average of 380 deliveries on a given weekday, the platform's transaction volume provides the base against which commissions are applied.
We do not have information about ShapShap's revenue yet.
ShapShap Valuation, Funding Rounds
Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Khalil Halilu
CEO
Khalil Halilu, also known as KSH, is the founder of ShapShap and is confirmed as its CEO. He is described as a Nigerian technology entrepreneur and thought leader focused on building infrastructure for the African gig economy. His stated mission includes inspiring the next generation of entrepreneurs across the African continent.
Halilu's prior companies or ventures before ShapShap were not discussed in the interview. His net worth was not discussed, and no ownership percentage or valuation basis was provided, so no estimate can be produced.
Q&A
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
ShapShap reported a total customer base of 5,000 as of May 2022, with active users representing approximately 80 percent of that base. Halilu told Latka that this translates to roughly 4,000 active restaurants placing orders through the platform in any given month.
On the supply side, ShapShap maintained an average of 280 active drivers at the time of the interview. The company defines an active driver as one completing at least eight deliveries per day, a threshold Halilu described as the monthly average target. On peak weekend days, drivers can complete close to 20 deliveries per day, while weekday volumes can fall as low as five, producing the eight-delivery average across the month. On one specific day referenced in the interview, the platform processed approximately 380 deliveries.
ShapShap serves 5K customers.
ShapShap Business Model
ShapShap generates revenue through two streams. Commissions on orders, structured similarly to gig-economy platforms such as Uber, represent 60 percent of total revenue. Asset financing accounts for the remaining 40 percent. Under the asset financing model, ShapShap partners with banks to provide bikes and other vehicles to drivers who want to participate in the gig economy, earning a markup on those financing arrangements.
Halilu noted that commission margins are relatively thin, while the margin on asset financing is meaningfully larger, which he cited as a reason the 40 percent revenue share from financing carries significant weight despite being the smaller portion by volume.
The average order value on the platform is approximately $1.20, equivalent to roughly 1,000 Nigerian naira at the time of the interview. Profitability was not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
5000
“Khalil Halilu: We have a customer base of 5,000 and active users are around 80%.”
WatchShapShap Employees & Team Size
Employee headcount and team composition were not discussed in the interview. The interview did reference 280 active drivers on the platform, but these are independent gig-economy workers, not employees of ShapShap.
We do not have information about ShapShap's team yet.
Frequently Asked Questions about ShapShap
Who founded ShapShap?
ShapShap was founded by Khalil Halilu.
Who is the CEO of ShapShap?
The CEO of ShapShap is Khalil Halilu.
Where is ShapShap headquarters?
ShapShap is headquartered in Lagos, Abuja, Nigeria.
Compare ShapShap to the industry
ShapShap operates across multiple industries. Browse revenue, funding, and growth data for ShapShap in each sector below.
Full Interview Transcripts
How ShapShap is creating jobs in Nigeria with Marketplace SaaSMay 25, 2022
[00:00] Hey, folks. My guest today is Khalil Halilu. He is also known as KSH. He's a Nigerian tech expert, a thought leader, and a well versed entrepreneur. He's the founder of ShapShap, an on demand delivery service. He's determined in inspiring the next generation of Mavericks that will see Africa grow to meet the rings Continentally, his tool is an online marketplace for on demand logistics services. Khalil, you ready to take us to the top? [00:24] >> Sure. I am. [00:25] Okay. So with any marketplace, there's a buyer and there's a seller. Who's the buyer and seller in your marketplace? [00:32] >> Well, the buyer in my marketplace is the, which what we call the supply. I mean, what you call the demand are people that are placing orders that want things to be delivered. It could be an SME, which is a restaurant, or it could be an individual that is trying to move an item from point a to point b, basically. Okay. [00:49] And so it's a restaurant and then sorry. Who's on the other side? [00:54] >> The driver. [00:55] Which Okay. Like the [00:58] Is this your main use case? Drivers getting connecting to restaurants to deliver meals? [01:03] >> Yeah. That's the main use case. Although we have some parcels, we have a couple of things that SMEs move from one place to another, but the biggest market is food. [01:14] Okay, so restaurants and drivers are moving food. So in the past thirty days, how many restaurants delivered at least one meal using ShapShap? [01:24] >> Well, we have a customer base of 5,000 and active users are around 80%. [01:33] >> So, yeah, think it's easily 4,000 restaurants. [01:37] Okay. And how many drivers deliver those meals for the 4,000 restaurants? [01:44] >> An average of 280 drivers actively. [01:48] And how do you define active? [01:50] >> Well, anyone doing eight deliveries per day is considered active. [01:55] Eight. Yeah. Eight. [01:57] Wow. That's a lot. Okay. So that's a very high bar for what you do to find of active. At least eight deliveries per day. [02:03] >> Yes. Eight deliveries per day. [02:05] Okay. So how many yesterday, how many deliveries did you do? [02:10] >> Yesterday, we did around, 380 deliveries. [02:15] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect your [02:39] Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna get [03:03] a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is not [03:25] built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're going [03:51] out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right, we're gonna go back to the YouTube video here in a second, but if [04:12] you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into the [04:39] interview. [04:40] >> Okay. Interesting. [04:41] So so if I take 380 deliveries divided by eight, you had about forty forty to 50 drivers active on the platform? [04:50] >> Yeah. So it's seasonal. Towards the weekend, you get, so that's monthly active, right? Towards the weekend, you have drivers doing close to 20 deliveries per day, you know, because of the the weekend traffic. But during the days, it goes as low as, you know, five. So by the time you kind of average it, you know, you get that eight. That's our target on a monthly basis. [05:14] And Khalil, before we learn how you signed up so many restaurants, it's incredible, how do you make money? What's the revenue model? [05:20] >> So we take commission on orders just like Uber, you know, and the likes, Gig Economy. That's our primary source of income. But also considering the environment we operate in, have asset financing, so we partner with banks to finance people that want to work in this gig economy space, giving them bikes and other kind of vehicles, and we make a markup on it. [05:45] Interesting. Okay. If you break down your revenue between commissions and your asset financing, what percent is bigger? What makes up more revenue? [05:55] >> Well, I'll say sixty, forty, you know, because asset financing [06:00] is 60 is what? [06:02] >> 60 is commission and then 40 is asset financing. Mhmm. [06:07] And I cut you off. What were you gonna say? [06:10] >> Yeah. You know, the margin for, you know, commission is small, you know, but the asset financing is, you know, is much bigger. [06:20] So let's look at the percent on a commission on orders for a second. What's the average order value? [06:27] >> The average order value is about 1,000, which is just a little bit over a dollar, like $1.2. [06:36] Okay. So the so that the average order is a dollar 20? [06:39] >> Yeah. A dollar 20. [06:41] Alright, guys. We will rebook with Khalil. Audio connection's too rough here, but hopefully you enjoyed that. Check him out. Support him. Shapshap.com. One [06:51] more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called shark tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday 1PM Central. [07:16] Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big fundraise, [07:39] a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up for [08:00] that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We got [08:20] to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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