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How Smarp CEO Roope Heinila grew Smarp to $4.8M revenue and 6M customers in 2023.

Provider of online employee advocacy tools intended to make knowledge sharing simple and rewarding. The company's platform can be used to leverage employees' networks in social media for sales, marketing and recruitment, enabling clients to efficiently train their employees to become safe and efficient social media users, which is beneficial for both the client company and their employees as individuals.

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Smarp Revenue

In 2023, Smarp's revenue reached $4.8M. The company previously reported $4.1M in 2021. Since its launch in 2011, Smarp has shown consistent revenue growth.

Smarp Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M2011201320152017201920212023$0$4M$5MSource: GetLatka.com
YearMilestone
2023Smarp Hit $4.8m revenue in December 2023
2021Smarp Hit $4.1m revenue in April 2021
2011Launched with $0 revenue

Smarp Valuation, Funding Rounds

Smarp has not publicly disclosed its valuation. The company has raised $150K in total funding to date.

Smarp has raised $150K in total funding across 1 round, with its most recent round in 2010.

Smarp Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$40K$80K$120K$160K201020112010 cumulative: $150K • 2010 Funding round: $150K2011 cumulative: $150K • 2010 Funding round: $150K • 2011 Founded: $0$150K2011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2010Funding round$150K--

Smarp Employees & Team Size

Smarp employs approximately 243 people as of 2026, down from 256 in 2022.

Smarp has 243 total employees in different roles and functions. They have 6M customers that rely on the company's solutions.

Smarp Team GrowthReported headcount over time060120180240300201120132015201720192021202300243243Source: GetLatka.com
YearMilestone
2023Reached 243 employees (December 2023)
2022Reached 256 employees (December 2022)
2021Reached 248 employees (December 2021)
2021Reached 85 employees (April 2021)

Founder / CEO

Roope Heinila

Roope Heinila is listed as Founder / CEO at Smarp.

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Customers

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Frequently Asked Questions about Smarp

What is Smarp's revenue?

Smarp generates $4.8M in revenue.

Who founded Smarp?

Smarp was founded by Roope Heinila.

Who is the CEO of Smarp?

The CEO of Smarp is Roope Heinila.

How much funding does Smarp have?

Smarp raised $150K.

How many employees does Smarp have?

Smarp has 243 employees.

Where is Smarp headquarters?

Smarp is headquartered in Helsinki, Uusimaa, Finland.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .