Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Boston, Massachusetts, United States
SnapApp's interactive content creation platform enables marketers to ask prospects questions organically within existing marketing content and programs to help qualify or disqualify leads faster. Learn More.
Last updated
In 2017, Snapapp's revenue reached $9M. Since its launch in 2011, Snapapp has shown consistent revenue growth.
Snapapp reached a $27M valuation in 2025, set during its M&A Offer round.
Snapapp has raised $22.2M in total funding across 2 rounds, most recently a $10.2M Series B round in 2017.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $27M | - | |
| 2017 | Series B | $10.2M | - | - | |
| 2015 | Series A | $12M | - | - |
CEO
Seth is the founder and CEO of SnapApp. As a repeat entrepreneur, Seth was previously the founder & CEO of Pangea Media (acquired by AdKnowledge) and co-founder & CEO of Focalex, (acquired by Intermix / MySpace). He started out as a banker at Credit Suisse First Boston.
| Question | Answer |
|---|---|
| What's your age? | 46 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Snapapp serves 300 customers.
Snapapp employs approximately 39 people as of 2026, down from 53 in 2018, including 7 sales reps that carry a quota. It serves 300 customers that rely on its solutions.
Snapapp generates $9M in revenue.
Snapapp was founded by Seth Lieberman.
The CEO of Snapapp is Seth Lieberman.
Snapapp raised $22.2M across 2 rounds.
Snapapp has 39 employees.
Snapapp is headquartered in Boston, Massachusetts, United States.
Snapapp operates across multiple industries. Browse revenue, funding, and growth data for Snapapp in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
Valuation
$27M
2017 Revenue
$9M
Customers
300
Funding
$22.2M
Avg ACV
$30K
Team · 2019
39
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2017 | Snapapp Hit $9m revenue in September 2017 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2019 | Reached 39 employees (December 2019) | |
| 2018 | Reached 53 employees (December 2018) | |
| 2017 | Reached 70 employees (September 2017) |
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