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Provider of human capital intelligence for the service industry. Provider of human capital metrics providing benchmarked data on compensation, turnover and diversity.
Last updated
In 2024, TDn2K's revenue reached $6.9M. The company previously reported $4.5M in 2023. Since its launch in 1995, TDn2K has shown consistent revenue growth.
TDn2K is a bootstrapped HR Analytics Software startup. Founded in 1995, TDn2K has grown to $6.9M in revenue without raising any venture capital or outside funding.
As a self-funded HR Analytics Software SaaS company, TDn2K has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Joni Thomas Doolin is the CEO and founder of TDn2K and People Report™. TDn2K (Transforming Data into Knowledge) is a leading software and solution provider for the foodservice industry. People Report is the foremost provider of human capital metrics providing benchmarked data on compensation, turnover and diversity. Focused on best in classperformance from national to market level, TDn2K currently tracks, analyzes and benchmarks an unmatched database, providing real time insight into the collective work practices and revenue performance. Since founding People Report in 1995, Joni has established a clear mission of helping member companies "balance people, profits and purpose". Her innovation and thought leadership remains focused on workplaces that make a difference in the marketplace and society. Her work to help business leaders recharge and reinvent themselves and their organizations is most evident in the events produced annually by TDn2K.
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
TDn2K serves 279 customers.
TDn2K employs approximately 66 people as of 2026, up from 61 in 2023, including 4 sales reps that carry a quota. It serves 279 customers that rely on its solutions.
TDn2K generates an estimated $6.9M in annual revenue.
TDn2K was founded by Joni Thomas.
The CEO of TDn2K is Joni Thomas.
TDn2K is bootstrapped and has not raised outside funding.
TDn2K has 66 employees.
TDn2K is headquartered in Dallas, Texas, United States.
TDn2K operates across multiple industries. Browse revenue, funding, and growth data for TDn2K in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$6.9M(Est.)
Customers
279
Funding
$0
Avg ACV
$24.6K
Team
66
Founded
1995
| Year | Milestone | Source |
|---|---|---|
| 2024 | TDn2K Hit $6.9m revenue in October 2024 | Estimated |
| 2023 | TDn2K Hit $4.5m revenue in December 2023 | Estimated |
| 2021 | TDn2K Hit $3.1m revenue in April 2021 | |
| 1995 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 66 employees (December 2024) | |
| 2024 | Reached 67 employees (October 2024) | |
| 2023 | Reached 61 employees (December 2023) | |
| 2022 | Reached 68 employees (December 2022) | |
| 2021 | Reached 51 employees (December 2021) | |
| 2021 | Reached 37 employees (April 2021) |
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