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TrueAutomation.io is a SaaS for testing automation professionals that solves the everlasting problem of locators in web testing.
When using TrueAutomation.io, regular locators are substituted with a unique footprint of an element generated by our AI-based engine. This approach allows to avoid further maintenance of tests even when the page is changed dramatically and at the same time keeps the experience of writing tests the same as in regular Selenium environment.
TrueAutomation.io also handles test coverage of technologies with dynamic DOM tree (e.g. React, GWT, Vaadin) without any additional coding and efforts.
Our mission is to make testing automation truly automatic by bringing AI to elements detection process. At the same time we believe that it is not right to make yet another product that requires product-specific knowledge, proprietary coding, etc. That's why TrueAutomation.io is compatible with regular Selenium environment so that testing professionals can create tests in
Last updated
In 2024, TrueAutomation.io's revenue reached $718K. The company previously reported $296.7K in 2023. Since its launch in 2018, TrueAutomation.io has shown consistent revenue growth.
TrueAutomation.io reached a $2.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.2M | - |
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We do not have customer count information for TrueAutomation.io yet.
TrueAutomation.io employs approximately 4 people as of 2026, up from 3 in 2023.
TrueAutomation.io generates an estimated $718K in annual revenue.
TrueAutomation.io was founded by Ivan Nasikivskyy.
The CEO of TrueAutomation.io is Ivan Nasikivskyy.
TrueAutomation.io raised $0.
TrueAutomation.io has 4 employees.
TrueAutomation.io is headquartered in Santa Clara, California, United States.
TrueAutomation.io operates across multiple industries. Browse revenue, funding, and growth data for TrueAutomation.io in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.2M
2024 Revenue
$718K(Est.)
Funding
$0
Team
4
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2024 | TrueAutomation.io Hit $718k revenue in October 2024 | Estimated |
| 2023 | TrueAutomation.io Hit $296.7k revenue in December 2023 | Estimated |
| 2021 | TrueAutomation.io Hit $164.8k revenue in April 2021 | |
| 2018 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 4 employees (October 2024) | |
| 2023 | Reached 3 employees (December 2023) | |
| 2022 | Reached 2 employees (December 2022) | |
| 2021 | Reached 2 employees (December 2021) | |
| 2021 | Reached 3 employees (April 2021) |
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