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TrueAutomation.io is a SaaS for testing automation professionals that solves the everlasting problem of locators in web testing.

trueautomation.ioLinkedInUpdated Aug 10, 2026
Annual revenue
$718K
Oct 2024EST.
Employees
4
Oct 2024

TrueAutomation.io revenue

TrueAutomation.io has not published its revenue. GetLatka estimates it at about $718K a year (October 2024).

$0
$200K
$400K
$600K
$164.8K
–
$296.7K
$718K
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 3 revenue readings, with sources
As ofRevenueSource
Apr 2021$164.8K–
Dec 2023$296.7KEST.GetLatka estimate
Oct 2024$718KEST.GetLatka estimate

– source not recorded

TrueAutomation.io competitors

TrueAutomation.io competes most directly with Zapier, Workato and Tray.io.

CompanyRevenueFundingEmployeesCustomersFounded
Zapier$310M$1.4M800100K2011
Workato$150M$415M1,3501K2013
Tray.io$70.9M$109.1M1594K2012
TrueAutomation.io$718K–4–2018

TrueAutomation.io CEO, founders & employees

Ivan Nasikivskyy founded TrueAutomation.io in 2018 and runs it as CEO. TrueAutomation.io had 4 employees (October 2024, LinkedIn), up from 3 a year earlier.

0
1
2
3
4
2
2
3
4
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 5 headcount readings, with sources
As ofEmployeesSource
Oct 20244LinkedIn
Dec 20233LinkedIn
Dec 20222LinkedIn
Dec 20212LinkedIn
Apr 20213–

TrueAutomation.io FAQ

What is TrueAutomation.io's revenue?

GetLatka estimates TrueAutomation.io's revenue at about $718K a year (October 2024). The company hasn't published its own figure.

How many employees does TrueAutomation.io have?

TrueAutomation.io had 4 employees in October 2024, according to LinkedIn.

Who is the CEO of TrueAutomation.io?

Ivan Nasikivskyy is the CEO of TrueAutomation.io and founded the company in 2018.

Who founded TrueAutomation.io?

Ivan Nasikivskyy founded TrueAutomation.io in 2018.

How this page is sourced

4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

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