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Truelandrevenue & funding

Account-Based Marketing SoftwareChinaFounded 2009

Trueland rebranded and is now marketingforce.com.

Trueland is a SaaS intelligent marketing cloud platform.

71360.comUpdated Aug 10, 2026
Annual revenue
$16M
Apr 2021
Total raised
$2M
2 rounds
Employees
190
Apr 2021

Trueland revenue

Trueland's annual revenue was $16M in April 2021 (source not recorded), the most recent figure on record.

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$5M
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$16M
20092010–202021
ReportedFounded 2009 at $0; every reading has its own bar
As ofRevenueSource
Apr 2021$16M–

– source not recorded

Trueland funding rounds & investors

Trueland has raised $2M across two rounds since 2015. The latest was a $1.5M funding round in May 2017.

DateRoundRaised
May 2017Funding round$1.5M
Dec 2015Funding round$464.2K
Total raised$2M

Trueland CEO, founders & employees

Zhao William founded Trueland in 2009 and runs it as CEO. Trueland had 190 employees (April 2021).

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190
2021
ReportedOne figure per year; a reported figure wins over an estimate

Trueland FAQ

Is Trueland still in business?

Yes. Trueland now operates as marketingforce.com.

What is Trueland's revenue?

Trueland's annual revenue was $16M in April 2021 (source not recorded). No later figure is on record.

How much funding has Trueland raised?

Trueland has raised $2M across two funding rounds. The latest was a $1.5M funding round in May 2017.

How many employees does Trueland have?

Trueland had 190 employees in April 2021.

Who founded Trueland?

Zhao William founded Trueland in 2009.

How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Trueland? Join the podcast