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Acquired For

$53M

2025 Revenue

$16M

Customers

4K

Funding

$94.4M

Avg ACV

$4K

Team · 2024

238

Founded

2008

Act-On Software Revenue, Valuation & Funding (2025)

Act-On Software generated $16M in revenue in 2025. Source: geekwire.com

Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force and WebEx integration, website monitoring, list management, and e-mail marketing services.

Last updated

Act-On Software Revenue

In 2025, Act-On Software's revenue reached $16M. The company previously reported $17.5M in 2024.

Act-On Software Revenue GrowthReported revenue / ARR over time$0$5M$10M$15M$20M$25M2008201020122014201620182020202220242025$0$19.9M$19M$16MSource: GetLatka.com
YearMilestoneSource
2025Act-On Software Hit $16m revenue in January 2025geekwire.com
2024Act-On Software Hit $17.5m revenue in April 2024Estimated
2023Act-On Software Hit $19m revenue in November 2023Estimated
2021Act-On Software Hit $19.9m revenue in April 2021Not recorded
2008Launched with $0 revenue

Act-On Software Valuation, Funding Rounds

Act-On Software reached a $53M valuation in 2025.

Act-On Software has raised $94.4M in total funding across 7 rounds, most recently a $20M Venture round in 2021.

Act-On Software Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$60M$20M$120M$40M$180M$60M$240M$80M$300M$100M2008201020122014201620182020202220242025$7.5M$53MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2025AcquisitionExit$53M$53M-Not recorded
2021Venture$20M$15M133%Not recorded
2014Venture$42M$282.5M15%Not recorded
2012Series D$16M$142.5M11%Not recorded
2011Series C$10M$125M8%Not recorded
2010Series B$4M$6.6M61%Not recorded
2010Venture$500K$5M10%Not recorded
2008Series A$1.9M$7.5M25%Not recorded

Customers

Act-On Software serves 4K customers.

Act-On Software Employees & Team Size

Act-On Software employs approximately 238 people as of 2026, down from 286 in 2023, including 37 sales reps that carry a quota. It serves 4K customers that rely on its solutions.

Act-On Software Team GrowthReported headcount over time07515022530037520082010201220142016201820202022202400238238Source: GetLatka.com
YearMilestoneSource
2024Reached 238 employees (December 2024)Not recorded
2024Reached 239 employees (October 2024)Not recorded
2023Reached 286 employees (November 2023)Not recorded
2023Reached 272 employees (September 2023)Not recorded
2023Reached 286 employees (January 2023)Not recorded
2022Reached 272 employees (November 2022)Not recorded
2022Reached 272 employees (January 2022)Not recorded
2021Reached 250 employees (November 2021)Not recorded
2021Reached 250 employees (August 2021)Not recorded
2021Reached 237 employees (April 2021)Not recorded

Frequently Asked Questions about Act-On Software

What is Act-On Software's revenue?

As of 2025, Act-On Software generated $16M in revenue.

When was Act-On Software founded?

Act-On Software was founded in 2008.

Who is the CEO of Act-On Software?

The CEO of Act-On Software is Kate Johnson.

How much funding does Act-On Software have?

Act-On Software raised $94.4M across 7 rounds.

How many employees does Act-On Software have?

As of 2024, Act-On Software had 238 employees.

Where is Act-On Software headquartered?

Act-On Software is headquartered in Portland, Oregon, United States.

Compare Act-On Software to the industry

Act-On Software operates across multiple industries. Browse revenue, funding, and growth data for Act-On Software in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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