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Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force and WebEx integration, website monitoring, list management, and e-mail marketing services.
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In 2025, Act-On Software's revenue reached $16M. The company previously reported $17.5M in 2024. Since its launch in 2008, Act-On Software has shown consistent revenue growth.
Act-On Software reached a $53M valuation in 2025, set during its Acquisition round.
Act-On Software has raised $147.4M in total funding across 8 rounds, most recently a $53M Acquisition round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | Acquisition | $53M | $53M | 100% | |
| 2021 | Venture Round | $20M | $15M | 133% |
Chief Customer Officer
Jeffrey Coleman is listed as Chief Customer Officer at Act-On Software.
Chief Financial Officer
Roger Rowe is listed as Chief Financial Officer at Act-On Software.
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Act-On Software serves 4K customers.
Act-On Software employs approximately 238 people as of 2026, down from 286 in 2023, including 37 sales reps that carry a quota. It serves 4K customers that rely on its solutions.
Act-On Software generates $16M in revenue.
The CEO of Act-On Software is Kate Johnson.
Act-On Software raised $147.4M across 8 rounds.
Act-On Software has 238 employees.
Act-On Software is headquartered in Portland, Oregon, United States.
Act-On Software operates across multiple industries. Browse revenue, funding, and growth data for Act-On Software in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$53M
2025 Revenue
$16M
Customers
4K
Funding
$147.4M
Avg ACV
$4K
Team · 2024
238
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2025 | Act-On Software Hit $16m revenue in January 2025 | geekwire.com |
| 2024 | Act-On Software Hit $17.5m revenue in April 2024 | Estimated |
| 2023 | Act-On Software Hit $19m revenue in November 2023 | Estimated |
| 2021 | Act-On Software Hit $19.9m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| 2014 | Venture Round | $42M | $282.5M | 15% |
| 2012 | Series D | $16M | $142.5M | 11% |
| 2011 | Series C | $10M | $125M | 8% |
| 2010 | Series B | $4M | $6.6M | 61% |
| 2010 | Venture Round | $500K | $5M | 10% |
| 2008 | Series A | $1.9M | $7.5M | 25% |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 238 employees (December 2024) | |
| 2024 | Reached 239 employees (October 2024) | |
| 2023 | Reached 286 employees (November 2023) | |
| 2023 | Reached 272 employees (September 2023) | |
| 2023 | Reached 286 employees (January 2023) | |
| 2022 | Reached 272 employees (November 2022) | |
| 2022 | Reached 272 employees (January 2022) | |
| 2021 | Reached 250 employees (November 2021) | |
| 2021 | Reached 250 employees (August 2021) | |
| 2021 | Reached 237 employees (April 2021) |
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