Act-On Software
Valuation
$53M
2025 Revenue
$16M
Customers
4K
Funding
$147.4M
Avg ACV
$4K
Team · 2024
238
Founded
2008
How Act-On Software CEO Kate Johnson grew to $16M revenue and 4K customers in 2025.
Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force and WebEx integration, website monitoring, list management, and e-mail marketing services.
Last updated
Act-On Software Revenue
In 2025, Act-On Software's revenue reached $16M. The company previously reported $17.5M in 2024. Since its launch in 2008, Act-On Software has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Act-On Software Hit $16m revenue in January 2025 | geekwire.com |
| 2024 | Act-On Software Hit $17.5m revenue in April 2024 | Estimated |
| 2023 | Act-On Software Hit $19m revenue in November 2023 | Estimated |
| 2021 | Act-On Software Hit $19.9m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
Act-On Software Valuation, Funding Rounds
Act-On Software reached a $53M valuation in 2025, set during its Acquisition round.
Act-On Software has raised $147.4M in total funding across 8 rounds, most recently a $53M Acquisition round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | Acquisition | $53M | $53M | 100% | |
| 2021 | Venture Round | $20M | $15M | 133% | |
| 2014 | Venture Round | $42M | $282.5M | 15% | |
| 2012 | Series D | $16M | $142.5M | 11% | |
| 2011 | Series C | $10M | $125M | 8% | |
| 2010 | Series B | $4M | $6.6M | 61% | |
| 2010 | Venture Round | $500K | $5M | 10% | |
| 2008 | Series A | $1.9M | $7.5M | 25% |
Founders
Jeffrey Coleman
Chief Customer Officer
Jeffrey Coleman is listed as Chief Customer Officer at Act-On Software.
Roger Rowe
Chief Financial Officer
Roger Rowe is listed as Chief Financial Officer at Act-On Software.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Act-On Software serves 4K customers.
Act-On Software Employees & Team Size
Act-On Software employs approximately 238 people as of 2026, down from 286 in 2023, including 37 sales reps that carry a quota. It serves 4K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 238 employees (December 2024) | |
| 2024 | Reached 239 employees (October 2024) | |
| 2023 | Reached 286 employees (November 2023) | |
| 2023 | Reached 272 employees (September 2023) | |
| 2023 | Reached 286 employees (January 2023) | |
| 2022 | Reached 272 employees (November 2022) | |
| 2022 | Reached 272 employees (January 2022) | |
| 2021 | Reached 250 employees (November 2021) | |
| 2021 | Reached 250 employees (August 2021) | |
| 2021 | Reached 237 employees (April 2021) |
Frequently Asked Questions about Act-On Software
What is Act-On Software's revenue?
Act-On Software generates $16M in revenue.
Who is the CEO of Act-On Software?
The CEO of Act-On Software is Kate Johnson.
How much funding does Act-On Software have?
Act-On Software raised $147.4M across 8 rounds.
How many employees does Act-On Software have?
Act-On Software has 238 employees.
Where is Act-On Software headquarters?
Act-On Software is headquartered in Portland, Oregon, United States.
Compare Act-On Software to the industry
Act-On Software operates across multiple industries. Browse revenue, funding, and growth data for Act-On Software in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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