Act-On Softwarerevenue, valuation & funding
Other Digital Advertising SoftwarePortland, OregonFounded 2008CEO Kate Johnson
Act-On Software is marketing automation software company.
Act-On Software revenue
Act-On Software's annual revenue was $16M in January 2025 (geekwire.com), the most recent figure on record.
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $19.9M | – |
| Nov 2023 | $19MEST. | GetLatka estimate |
| Apr 2024 | $17.5MEST. | GetLatka estimate |
| Jan 2025 | $16M | geekwire.com |
– source not recorded
Act-On Software valuation
Act-On Software is privately held, so there is no Act-On Software stock to buy. Investors valued it at $53M.
Valuation history$15M 2021$282.5M 2014$142.5M Series D 2012$125M Series C 2011$6.6M Series B 2010$5M 2010
Act-On Software funding rounds & investors
Act-On Software has raised $94.4M across seven rounds since 2008. The latest was a $20M funding round in March 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Mar 2021 | Venture | $20M | $15M |
| Apr 2014 | Venture | $42M | $282.5M |
| Sep 2012 | Series D | $16M | $142.5M |
| Jun 2011 | Series C | $10M | $125M |
| Nov 2010 | Series B | $4M | $6.6M |
| Aug 2010 | Venture | $500K | $5M |
| 2008 | Series A | $1.9M | $7.5M |
| Total raised | $94.4M |
Act-On Software competitors
Act-On Software competes most directly with HubSpot, ActiveCampaign, Intuit Mailchimp and Getresponse. It is the smallest of the five by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 ActiveCampaign | $290.5M | $360M | 865 | 145K | 2003 |
 Intuit Mailchimp | $180.1M | – | 1,637 | 140M | 2001 |
 Getresponse | $150M | – | 485 | 100K | 1998 |
| Act-On Software | $16M | $94.4M | 238 | 4K | 2008 |
Act-On Software CEO & employees
Kate Johnson is CEO of Act-On Software. Act-On Software had 238 employees (December 2024, LinkedIn), down from 286 a year earlier.
- Kate JohnsonCEO
- Jeffrey ColemanChief Customer Officer
- Roger RoweChief Financial Officer
All 10 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 238 | |
| Oct 2024 | 239 | |
| Nov 2023 | 286 | – |
| Sep 2023 | 272 | – |
| 2023 | 286 | – |
| Nov 2022 | 272 | – |
| 2022 | 272 | – |
| Nov 2021 | 250 | – |
| Aug 2021 | 250 | – |
| Apr 2021 | 237 | – |
Act-On Software FAQ
What is Act-On Software's revenue?
Act-On Software's annual revenue was $16M in January 2025, according to geekwire.com. No later figure is on record.
What is Act-On Software's valuation?
Investors valued Act-On Software at $53M.
How much funding has Act-On Software raised?
Act-On Software has raised $94.4M across seven funding rounds. The latest was a $20M funding round in March 2021.
Is Act-On Software publicly traded?
No. Act-On Software is a private company, so its shares aren't traded on a stock exchange.
How many employees does Act-On Software have?
Act-On Software had 238 employees in December 2024, according to LinkedIn.
Who is the CEO of Act-On Software?
Kate Johnson is the CEO of Act-On Software.
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How this page is sourced
3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 2, 2026Data disclaimerReport a correctionClaim this profileRun Act-On Software? Join the podcast