Act-On Software
Valuation
$53M
2025 Revenue
$16M
Customers
4K
Funding
$147.4M
YOY
-7.9%
Avg ACV
$4K
Team
238
Founded
2008
How Act-On Software CEO Kate Johnson grew Act-On Software to $16M revenue and 4K customers in 2025.
Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force and WebEx integration, website monitoring, list management, and e-mail marketing services.
Last updated
Act-On Software Revenue
In 2025, Act-On Software's revenue reached $16M. The company previously reported $17.5M in 2024. Since its launch in 2008, Act-On Software has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Act-On Software Hit $16m revenue in January 2025Source |
| 2024 | Act-On Software Hit $17.5m revenue in April 2024 |
| 2023 | Act-On Software Hit $19m revenue in November 2023 |
| 2021 | Act-On Software Hit $19.9m revenue in April 2021 |
| 2008 | Launched with $0 revenue |
Act-On Software Valuation, Funding Rounds
Act-On Software reached a $53M valuation in 2025, set during its Acquisition round.
Act-On Software has raised $147.4M in total funding across 8 rounds, most recently a $53M Acquisition round in 2025.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2025 | Acquisition | $53M | $53M | 100% |
| 2021 | Venture Round | $20M | $15M | 133% |
| 2014 | Venture Round | $42M | $282.5M | 15% |
| 2012 | Series D | $16M | $142.5M | 11% |
| 2011 | Series C | $10M | $125M | 8% |
| 2010 | Series B | $4M | $6.6M | 61% |
| 2010 | Venture Round | $500K | $5M | 10% |
| 2008 | Series A | $1.9M | $7.5M | 25% |
Act-On Software Employees & Team Size
Act-On Software employs approximately 238 people as of 2026, down from 286 in 2023.
Act-On Software has 238 total employees in different roles and functions and 37 sales reps that carry a quota. They have 4K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 238 employees (December 2024) |
| 2024 | Reached 239 employees (October 2024) |
| 2023 | Reached 286 employees (November 2023) |
| 2023 | Reached 272 employees (September 2023) |
| 2023 | Reached 286 employees (January 2023) |
| 2022 | Reached 272 employees (November 2022) |
| 2022 | Reached 272 employees (January 2022) |
| 2021 | Reached 250 employees (November 2021) |
| 2021 | Reached 250 employees (August 2021) |
| 2021 | Reached 237 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Act-On Software acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Act-On Software
What is Act-On Software's revenue?
Act-On Software generates $16M in revenue.
Who is the CEO of Act-On Software?
The CEO of Act-On Software is Kate Johnson.
How much funding does Act-On Software have?
Act-On Software raised $147.4M.
How many employees does Act-On Software have?
Act-On Software has 238 employees.
Where is Act-On Software headquarters?
Act-On Software is headquartered in Portland, Oregon, United States.
People Also Viewed
CrossTEK Technology
CrossTEK Technology is a SaaS mobile internet application service provider company.
Mino Games
Mobile games company
VanHack Technologies Inc.
VanHack helps you hire senior developers quickly. With our Slack app, you can quickly and easily search our database of 177,000+ developers, get direct links to candidate profiles, and schedule interviews in minutes.
Spekit
Spekit is a digital enablement platform that maximizes employee productivity, streamlines onboarding, and drives tool adoption.
Mediatool
Cloud-based remote marketing platform that helps teams to plan, execute, track and optimise media and marketing campaigns
XB Software Ltd.
XB Software Ltd is an IT outsourcing company that specializes in the development and support of rich UI web applications and widgets.The experience gained during the years of commercial development in conjunction with the skills of professional web app developers enabled the creation of the powerful UI widgets library [Webix](/product/webix-ui-widgets-library). Webix is an open source lightweight and fast JavaScript UI components library for building cutting-edge HTML5-based web apps that run on any desktop and mobile device. It's easy to learn and use, quick to get started with, integrates with modern tools (jQuery, Bootstrap, Font Awesome, Angular, Backbone etc.) and capable of accommodating non-standard requirements.Besides the Webix library, XB Software offers two free products (advanced CSS3 generator [EnjoyCSS](/product/enjoycss) and interactive tutorial builder [EnjoyHint](/product/enjoyhint-interactive-hints-and-tips)) and two SaaS offers for staff and issue tracking, [XB Staff
Compare Act-On Software to the industry
Act-On Software operates across multiple industries. Browse revenue, funding, and growth data for Act-On Software in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .