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San Francisco, California, United States
Developer of an onboarding flow builder software intended to build highly-customized onboarding guides. The company's product includes a user flow builder that can be used to create dynamic product tours without any technical coding knowledge by clients in their apps, thereby helping them to convert news users into permanent ones.
Last updated
In 2024, Userflow's revenue reached $4.6M. The company previously reported $4M in 2023. Since its launch in 2018, Userflow has shown consistent revenue growth.
Userflow is a bootstrapped Customer Success Software startup. Founded in 2018, Userflow has grown to $4.6M in revenue without raising any venture capital or outside funding.
As a self-funded Customer Success Software SaaS company, Userflow has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Co-Founder
Co-founder and Chief Growth Officer at Userflow. Userflow offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Co-founder (former Chief Customer Officer) of Cobalt. Cobalt enables innovative online businesses to connect to the security community and get effective pentests via our modern Pentest as a Service (PTaaS) offering. My background is as an Accenture consultant with 3+ years of experience in test and deployment management of global IT implementations.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Userflow yet.
Userflow employs approximately 3 people as of 2026, up from 2 in 2022.
Userflow generates $4.6M in revenue.
Userflow was founded by Esben Friis-Jensen.
The CEO of Userflow is Esben Friis-Jensen.
Userflow is bootstrapped and has not raised outside funding.
Userflow has 3 employees.
Userflow is headquartered in San Francisco, California, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$4.6M
Funding
$0
Team · 2023
3
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 3 employees (November 2023) | |
| 2023 | Reached 3 employees (November 2023) | |
| 2022 | Reached 2 employees (November 2022) | |
| 2021 | Reached 1 employees (April 2021) |
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