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Userflow

San Francisco, California, United States

2024 Revenue

$4.6M

Funding

$0

Team · 2023

3

Founded

2018

Userflow Revenue (2024)

Developer of an onboarding flow builder software intended to build highly-customized onboarding guides. The company's product includes a user flow builder that can be used to create dynamic product tours without any technical coding knowledge by clients in their apps, thereby helping them to convert news users into permanent ones.

Last updated

Userflow Revenue

In 2024, Userflow's revenue reached $4.6M. The company previously reported $4M in 2023. Since its launch in 2018, Userflow has shown consistent revenue growth.

Userflow Revenue GrowthReported revenue / ARR over time$0$1M$2M$3M$4M$5M2018201920202021202220232024$0$21.1K$2M$4M$4.6MSource: GetLatka.com
YearMilestoneSource
2024Userflow Hit $4.6m revenue in May 2024YouTube
2023Userflow Hit $4m revenue in November 2023YouTube
2022Userflow Hit $2m revenue in November 2022
2021Userflow Hit $21.1k revenue in November 2021
2018Launched with $0 revenue

Userflow Valuation, Funding Rounds

Userflow is a bootstrapped Customer Success Software startup. Founded in 2018, Userflow has grown to $4.6M in revenue without raising any venture capital or outside funding.

As a self-funded Customer Success Software SaaS company, Userflow has built its business with no outside investment.

Userflow Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12018Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Esben Friis-Jensen

Co-Founder

Co-founder and Chief Growth Officer at Userflow. Userflow offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Co-founder (former Chief Customer Officer) of Cobalt. Cobalt enables innovative online businesses to connect to the security community and get effective pentests via our modern Pentest as a Service (PTaaS) offering. My background is as an Accenture consultant with 3+ years of experience in test and deployment management of global IT implementations.

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Customers

We do not have customer count information for Userflow yet.

Userflow Employees & Team Size

Userflow employs approximately 3 people as of 2026, up from 2 in 2022.

Userflow Team GrowthReported headcount over time0122342018201920202021202220230033Source: GetLatka.com
YearMilestoneSource
2023Reached 3 employees (November 2023)
2023Reached 3 employees (November 2023)
2022Reached 2 employees (November 2022)
2021Reached 1 employees (April 2021)

Frequently Asked Questions about Userflow

What is Userflow's revenue?

Userflow generates $4.6M in revenue.

Who founded Userflow?

Userflow was founded by Esben Friis-Jensen.

Who is the CEO of Userflow?

The CEO of Userflow is Esben Friis-Jensen.

How much funding does Userflow have?

Userflow is bootstrapped and has not raised outside funding.

How many employees does Userflow have?

Userflow has 3 employees.

Where is Userflow headquarters?

Userflow is headquartered in San Francisco, California, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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