2024 Revenue
$4.6M
Funding
$0
YOY
15%
Team
3
Founded
2018
How Userflow CEO Esben Friis-Jensen grew Userflow to $4.6M revenue with a 3 person team in 2024.
Developer of an onboarding flow builder software intended to build highly-customized onboarding guides. The company's product includes a user flow builder that can be used to create dynamic product tours without any technical coding knowledge by clients in their apps, thereby helping them to convert news users into permanent ones.
Last updated
Userflow Revenue
In 2024, Userflow's revenue reached $4.6M. The company previously reported $4M in 2023. Since its launch in 2018, Userflow has shown consistent revenue growth.
Userflow Valuation, Funding Rounds
Userflow is a bootstrapped Customer Success Software startup. Founded in 2018, Userflow has grown to $4.6M in revenue without raising any venture capital or outside funding.
As a self-funded Customer Success Software SaaS company, Userflow has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Userflow Employees & Team Size
Userflow employs approximately 3 people as of 2026, up from 2 in 2022.
Userflow has 3 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2023 | Reached 3 employees (November 2023) |
| 2023 | Reached 3 employees (November 2023) |
| 2022 | Reached 2 employees (November 2022) |
| 2021 | Reached 1 employees (April 2021) |
Founder / CEO
Esben Friis-Jensen
Co-founder and Chief Growth Officer at Userflow. Userflow offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Co-founder (former Chief Customer Officer) of Cobalt. Cobalt enables innovative online businesses to connect to the security community and get effective pentests via our modern Pentest as a Service (PTaaS) offering. My background is as an Accenture consultant with 3+ years of experience in test and deployment management of global IT implementations.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Userflow yet.
Frequently Asked Questions about Userflow
What is Userflow's revenue?
Userflow generates $4.6M in revenue.
Who founded Userflow?
Userflow was founded by Esben Friis-Jensen.
Who is the CEO of Userflow?
The CEO of Userflow is Esben Friis-Jensen.
How much funding does Userflow have?
Userflow raised $0.
How many employees does Userflow have?
Userflow has 3 employees.
Where is Userflow headquarters?
Userflow is headquartered in San Francisco, California, United States.
People Also Viewed
treble.ai
Treble.ai is an internet based company.
Resend
Email for developers
Filtered.ai
Filtered uses performance data to maximize the quality of your current and future workforce.
Tola
The simple, fast and free tool for businesses to pay and get paid
Graft
Graft is a cloud-native platform that empowers everyone in your organization to wield the most advanced AI techniques to unlock the value of text, images, video, audio, and graphs. No machine learning skills required, no team to hire, and no infrastructure to build or maintain.
Spider AF - Digital Ad Fraud Prevention
Spider AF is an ad fraud detection tool that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data. With Spider AF, advertisers can view in-depth transparent reports that assist advertisers with making the right ad campaign decisions. Spider AF can stop suspicious users and bots in advance, and protect the advertising content and marketing analysis of any business. Advertisers can easily install Spider AF within a matter of minutes. Just add the Spider AF measurement tag to your website and start analyzing activity. Experience optimal ad performance without the fraud with Spider AF. Visit our website for more details and start preventing ad fraud with our one month free trial!
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .