Usertesting logo
Founded 2008

Usertesting

2020 Revenue

$100.0M

YOY

19.05%

Funding

$174.0M

Overview

About Usertesting

Provides On-demand Human Insight

Monthly Revenue

$8.3M

+ $1.3M (19.05%)
Total Expenses

$8.3M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

19.05%

=
Rule of 40

19


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Usertesting CEO Andy Macmillan on 12/08/2020

Watch the podcast


Headquarters

690 5th Street San FranciscoCaliforniaUnited States

Usertesting Revenue vs Funding

$Funding$Revenue

Usertesting Revenue

In 2020, Usertesting revenue run rate hit $100.0M in revenue.

20.00%▲19.00%▲$70.0M$84.0M$100.0M

Usertesting Valuation and Funding History

Usertesting has raised a total of $174.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
08/21/2012$3.0M

Customers

Usertesting has 4K customers.

Lifetime Months

85

×
Monthly ARPU

$2.0K

=
Lifetime Dollars

$171.4K


Acquisition Cost

$36.0K

Average Annual Price

$24.0K

$0$24.0K18 month payback period024681012141618

Churn

Usertesting has an annual churn rate of 14.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-14.00%

Annual Dollar Expansion

15.00%

Net Revenue Retention

101.00%

Team

Employees

Usertesting has 1,208 employees. They have 119 sales reps that carry a quota, an engineering team of 435 and a marketing team of 31.

201820192020253.00%▲17.00%▲
DistributionQty

Total Team Size

1208

Engineers

435 (36%)

Sales

119 (10%)

Marketing

31 (3%)

CEO/Founder

Andy Macmillan

Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars.


CEO Q&A

What's your age?

42

Favorite online tool?

Google

Favorite book?

The Goal

Favorite CEO?

Eric Yuan

Advice for 20 year old self

Focus on relationship


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Frequently Asked Questions about Usertesting

When was Usertesting founded?

Usertesting was founded in 2008.


Who is the CEO of Usertesting?

The CEO of Usertesting is Andy Macmillan


How many employees does Usertesting have?

Usertesting has 1,208 employees.

How much revenue does Usertesting generate?

Usertesting generates $100.0M in revenue.


How much funding does Usertesting have?

Usertesting has raised $174.0M.


Where is Usertesting headquarters?

Usertesting is headquartered at 690 5th Street San FranciscoCaliforniaUnited States

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