Viewst Revenue, Valuation & Funding (2024)

Viewst reported $15,000 in monthly recurring revenue in October 2022, compared to approximately $300 per month one year earlier in late 2021. That trajectory implies annualized revenue of roughly $180,000 as of late 2022, up from roughly $3,600 on an annualized basis one year prior.

Viewst had 15 paying enterprise customers as of November 2022, all signed since July 2022. Each customer is counted as one logo regardless of the number of team members using the platform. Duben noted that the typical team size on the platform is 7 to 10 people per account.

The entry-level annual plan for enterprise customers starts at $12,000 per year for five users. Duben confirmed that the average contract value is approximately $20,000 per year, reflecting larger team sizes. All contracts are structured as annual subscriptions. Customers are characterized by daily media budgets of $25,000 to $30,000, indicating large-scale performance marketing operations at brands and agencies.

Viewst's earliest users came through AppSumo on lifetime deal terms, a channel Duben said she would not use again for enterprise acquisition, though she recommended it to other founders as a way to gather early product feedback from small businesses and freelancers.

Viewst operates on an annual subscription model targeting enterprise advertisers and agencies. The base plan starts at $12,000 per year for five seats, with pricing scaling by team size. The average contract value is approximately $20,000 per year. Duben raised prices two times during 2022.

The company runs a zero-dollar marketing budget as of November 2022, with all customer acquisition driven by organic channels including SEO. Duben told Latka she plans to begin testing marketing hypotheses and potentially hire junior sales staff using the $1,500,000 SAFE proceeds, alongside adding 2 to 3 engineers to the existing team of 7.

Profitability was not discussed in the interview. Gross margin, churn, retention, CAC, LTV, and burn rate were not disclosed.

Viewst had 11 full-time team members as of November 2022, including 7 engineers. Duben is not a technical founder and is not writing code. She told Latka she plans to hire an additional 2 to 3 engineers using the SAFE proceeds, citing Basecamp as an inspiration for keeping the team lean rather than scaling headcount aggressively.