How Viewst CEO Victoria Duben grew Viewst to $1.7M revenue and 15 customers in 2024.

guys she was doing 300 a month a year ago and last month she broke 15 000 bucks in mrr she's helping 15 Enterprise accounts these are accounts that spend 25 to 30 grand a day on ads she's helping them manage all their different ads right so Banner sizes add creatives mixing them on measuring results all of that on viewist.com she just closed a 1.5 million dollar pre-seat around that north of a 10 million dollar cap that was on a safe she's got a team she has a team of 11 and she turned down recently a 20 million dollar acquisition offer hey folks my guest today is Victoria Dubin she's an ex-pro tennis player and got our MSN physics and applied maths spent 10 years working in Investment Banking and then started from started from analytics and ended up with with trading and project management she's a second time founder he used to live in four countries and never gave up on our dreams now building views that's v i e w s t.com which is ADS production project management and scaling Victoria ready to take us to the top yeah thanks for introduction you bet you bet okay so tell us the story of a customer who's using you and exactly how they use you okay so like uh most of our customers are either like big brands or Performance Marketing managers but they have one thing in common so they're like media budgets start from like 25 30 000 uh daily so they have to produce a lot of different banners for different channels first of all and second you know they do a lot of testing and that's why they need a very simple and affordable tool in order to scale their banners their variations and run a lot of a b tests interesting okay so are you using AI to generate more creativist for them or is it more like they upload a CSV with a bunch of headlines and you mix and match all the things together okay so of course you know AI is a big topic right now and it's a huge evolving uh Trend but uh to be honest it's not applied to generating uh laid visuals as for now just either like plain images or uh very good quality texts but not actually like banners and we are working on it but we apply AI to small features like removing background one of them and also like resizing so whenever you have a mock-up of a banner then you can resize it to all different sizes uh perfectly so that's where we use Ai and we keep like improving this and uh yeah so that's about like AI That's great okay and so what is the average customer pay you per month to use this technology uh you know most of our customers are like uh uh corporations I mean like okay agencies and big Brands and so usually they sign up for a year and our Bay like basic Turf plan for Enterprises starts from twelve thousand dollars yearly but you know it depends on how many uh team members they invite to the platform so you know twelve thousand dollars is for five people and more you invite like more you pay yeah would you say though five a five person team is your sweet spot or is it more like 10 people is the average uh you know I would say it's like seven to ten okay so more like your average contract value might be like 20 000 a year or something like that yep that's very cool okay give me the back story here when did you launch the business what year uh 2020 20 were you still playing tennis at the time or no you know I still play tennis right now but of course you know not professional but I enjoy playing it and this is like my best uh uh way to network with uh different people that's amazing um were you I mean did you teach yourself how to code or like what came first tennis or or or software and coding uh tennis you know it's it started when I was like four years old and my first competition happened when I was like probably like seven years old and I earned my first smile and it was tennis when I was like nine years old oh my gosh amazing what was the highest rank you worked away to in the USDA rankings uh you know I quit when I was 15 because of the injury so like I I didn't get much unfortunately I'm not like I don't know see Brianna Williams for instance but uh yeah I played good and you know it helped me to uh um actually earn some money while studying at the University so I was coaching people and that was the best way to network as I as I told you oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from real-time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview that's awesome okay so you started going in 2020 how'd you eat your first customer oh you know I would say uh let's uh let's divide customers and like freemium users so initially we started with premium users and our first users came from appsumo of course they paid like lifetime deals but like it's one-time payment and our first corporate client came just recently you know uh in August actually so several months ago so how does that work I mean you know appsumo is really like it's there's not Enterprise customers hanging out on appsumo right so you're now serving a very different Niche than where you launched on that Sumo how did that work would you do appsumo again probably not but you know I would I would advise as a sales Founders to try appsumo because you know this is probably the easiest way and uh low hanging fruit to uh talk to your audience I mean to uh because there are a lot of there are a lot of users from like marketing especially and if you develop something for marketing I don't know uh email marketing or SEO marketing or some kind of tool for or production you know content Production Tool for instance it's uh it's a good place to test it and to get a lot of feedback and um you know when you build something for B2B customers anyway uh you need to develop product to a certain point to make it uh interesting and valuable for professional teams but on the way to this point you start with like small guys probably small businesses or uh Freelancers and absolutely the place where you can find a lot of them yeah okay now fast forward today how many customers are you working with now okay it depends if we're talking about uh like how many checks we've signed it's probably it's probably right now it's 15 starting from July this year but if you're talking about users these are none of them paid customers okay so like for instance one Corporation but they have several team members who are using it so that would be one paying that's one customer One logo yeah 15 right now 15. okay so 15 times 20 000 on average per year you're at like 25 000 a month in Revenue something like that uh less because we started with smaller teams and we lifted up our prices two times this year so uh the uh in in September in October it was like 15K ah amazing okay so fifteen thousand dollars a month last month and what were you doing exactly one year ago do you remember a year ago it was like...