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How Workhorse Software CEO Bud Green grew Workhorse Software to $6.1M revenue with a 83 person team in 2021.

Developer of global media planning and plan management software. The company is a developer of media planning and plan management software tools utilized at top tier advertising and communications companies, advertiser and advertising agencies.

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Workhorse Software Revenue

In 2021, Workhorse Software's revenue reached $6.1M. Since its launch in 1996, Workhorse Software has shown consistent revenue growth.

Workhorse Software Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M19961998200020022004200620082010201220142016201820202021$0$6MSource: GetLatka.com
YearMilestone
2021Workhorse Software Hit $6.1m revenue in April 2021
1996Launched with $0 revenue

Workhorse Software Valuation, Funding Rounds

Workhorse Software's most recent disclosed valuation is $18.4M.

Workhorse Software is a bootstrapped Advertiser Campaign Management Software startup. Founded in 1996, Workhorse Software has grown to $6.1M in revenue without raising any venture capital or outside funding.

As a self-funded Advertiser Campaign Management Software SaaS company, Workhorse Software has built its business with no outside investment.

Workhorse Software Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119961996 cumulative: $0 • 1996 Founded: $01996 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Workhorse Software Employees & Team Size

Workhorse Software employs approximately 83 people as of 2026.

Workhorse Software has 83 total employees in different roles and functions and 25 sales reps that carry a quota.

Workhorse Software Team GrowthReported headcount over time02040608010019961998200020022004200620082010201220142016201820202021008383Source: GetLatka.com
YearMilestone
2021Reached 83 employees (April 2021)

Founder / CEO

Bud Green

Marc Krigsman is the Chief Executive Officer at SQAD based in New York City, New York. Marc received a BS degree from S. I. Newhouse School of Public Communications at Syracuse University.

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Customers

We do not have customer count information for Workhorse Software yet.

Frequently Asked Questions about Workhorse Software

What is Workhorse Software's revenue?

Workhorse Software generates $6.1M in revenue.

Who founded Workhorse Software?

Workhorse Software was founded by Bud Green.

Who is the CEO of Workhorse Software?

The CEO of Workhorse Software is Bud Green.

How much funding does Workhorse Software have?

Workhorse Software raised $0.

How many employees does Workhorse Software have?

Workhorse Software has 83 employees.

Where is Workhorse Software headquarters?

Workhorse Software is headquartered in Evanstonago, Illinois, United States.

Compare Workhorse Software to the industry

Workhorse Software operates across multiple industries. Browse revenue, funding, and growth data for Workhorse Software in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .