2024 Revenue
$740.9K(Est.)
Funding
$0
Team
3
Founded
2017
XL.Today Revenue (2024)
XL.Today is a digital marketing solution that offers smart campaign workflows, marketing campaign creation, digital asset management, and optimization of digital marketing. It also provides a platform ROI calculator and reviews and pricing for 2023.
Last updated
XL.Today Revenue
In 2024, XL.Today's revenue reached $740.9K. The company previously reported $1M in 2023. Since its launch in 2017, XL.Today has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | XL.Today Hit $740.9k revenue in October 2024 | Estimated |
| 2023 | XL.Today Hit $1m revenue in December 2023 | Estimated |
| 2021 | XL.Today Hit $848.7k revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
XL.Today Valuation, Funding Rounds
XL.Today is a bootstrapped Advertiser Campaign Management Software startup. Founded in 2017, XL.Today has grown to $740.9K in revenue without raising any venture capital or outside funding.
As a self-funded Advertiser Campaign Management Software SaaS company, XL.Today has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Peter Sweeney
CEO
Peter is currently Executive Chairman of XL.Today Holdings Pty Ltd, as well as the Trading entity and the IP entity, and has extensive CEO and Board experience across a diverse portfolio of industries including media, technology, health, entertainment and sport. In the early part of his career Peter’s pathway was through finance, accounting, brand management and marketing and has worked at Australian Unity, Spalding, Nike, National Trust, Melbourne Racing Club, ThoroughVision and Thoroughbred Racing Productions.
Q&A
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|---|---|
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Customers
We do not have customer count information for XL.Today yet.
XL.Today Employees & Team Size
XL.Today employs approximately 3 people as of 2026, down from 4 in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 3 employees (October 2024) | |
| 2023 | Reached 4 employees (December 2023) | |
| 2022 | Reached 4 employees (December 2022) | |
| 2021 | Reached 4 employees (December 2021) | |
| 2021 | Reached 19 employees (April 2021) |
Frequently Asked Questions about XL.Today
What is XL.Today's revenue?
XL.Today generates an estimated $740.9K in annual revenue.
Who founded XL.Today?
XL.Today was founded by Peter Sweeney.
Who is the CEO of XL.Today?
The CEO of XL.Today is Peter Sweeney.
How much funding does XL.Today have?
XL.Today is bootstrapped and has not raised outside funding.
How many employees does XL.Today have?
XL.Today has 3 employees.
Where is XL.Today headquarters?
XL.Today is headquartered in Melbourne, Victoria, Australia.
Compare XL.Today to the industry
XL.Today operates across multiple industries. Browse revenue, funding, and growth data for XL.Today in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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