2024 Revenue
$740.9K(Est.)
Team
3
Founded
2017
XL.Today Revenue (2024)
XL.Today generated an estimated $740.9K in annual revenue in 2024. Source: GetLatka estimate
XL.Today is a digital marketing solution that offers smart campaign workflows, marketing campaign creation, digital asset management, and optimization of digital marketing. It also provides a platform ROI calculator and reviews and pricing for 2023.
Last updated
XL.Today Revenue
In 2024, XL.Today's revenue reached $740.9K. The company previously reported $1M in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | XL.Today Hit $740.9k revenue in October 2024 | Estimated |
| 2023 | XL.Today Hit $1m revenue in December 2023 | Estimated |
| 2021 | XL.Today Hit $848.7k revenue in April 2021 | Not recorded |
| 2017 | Launched with $0 revenue |
Founder / CEO
Peter Sweeney
CEO
Peter is currently Executive Chairman of XL.Today Holdings Pty Ltd, as well as the Trading entity and the IP entity, and has extensive CEO and Board experience across a diverse portfolio of industries including media, technology, health, entertainment and sport. In the early part of his career Peter’s pathway was through finance, accounting, brand management and marketing and has worked at Australian Unity, Spalding, Nike, National Trust, Melbourne Racing Club, ThoroughVision and Thoroughbred Racing Productions.
XL.Today Employees & Team Size
XL.Today employs approximately 3 people as of 2026, down from 4 in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 3 employees (October 2024) | Not recorded |
| 2023 | Reached 4 employees (December 2023) | Not recorded |
| 2022 | Reached 4 employees (December 2022) | Not recorded |
| 2021 | Reached 4 employees (December 2021) | Not recorded |
| 2021 | Reached 19 employees (April 2021) | Not recorded |
Frequently Asked Questions about XL.Today
What is XL.Today's revenue?
As of 2024, XL.Today generated an estimated $740.9K in annual revenue.
Who founded XL.Today?
XL.Today was founded by Peter Sweeney.
When was XL.Today founded?
XL.Today was founded in 2017.
Who is the CEO of XL.Today?
The CEO of XL.Today is Peter Sweeney.
How many employees does XL.Today have?
As of 2024, XL.Today had 3 employees.
Where is XL.Today headquartered?
XL.Today is headquartered in Melbourne, Victoria, Australia.
Compare XL.Today to the industry
XL.Today operates across multiple industries. Browse revenue, funding, and growth data for XL.Today in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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