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XL.Today is a digital marketing solution that offers smart campaign workflows, marketing campaign creation, digital asset management, and optimization of digital marketing. It also provides a platform ROI calculator and reviews and pricing for 2023.
Last updated
In 2024, XL.Today's revenue reached $740.9K. The company previously reported $1M in 2023. Since its launch in 2017, XL.Today has shown consistent revenue growth.
XL.Today reached a $2.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.2M | - |
CEO
Peter is currently Executive Chairman of XL.Today Holdings Pty Ltd, as well as the Trading entity and the IP entity, and has extensive CEO and Board experience across a diverse portfolio of industries including media, technology, health, entertainment and sport. In the early part of his career Peter’s pathway was through finance, accounting, brand management and marketing and has worked at Australian Unity, Spalding, Nike, National Trust, Melbourne Racing Club, ThoroughVision and Thoroughbred Racing Productions.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for XL.Today yet.
XL.Today employs approximately 3 people as of 2026, down from 4 in 2023.
XL.Today generates an estimated $740.9K in annual revenue.
XL.Today was founded by Peter Sweeney.
The CEO of XL.Today is Peter Sweeney.
XL.Today raised $0.
XL.Today has 3 employees.
XL.Today is headquartered in Melbourne, Victoria, Australia.
XL.Today operates across multiple industries. Browse revenue, funding, and growth data for XL.Today in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.2M
2024 Revenue
$740.9K(Est.)
Funding
$0
Team
3
Founded
2017
| Year | Milestone | Source |
|---|---|---|
| 2024 | XL.Today Hit $740.9k revenue in October 2024 | Estimated |
| 2023 | XL.Today Hit $1m revenue in December 2023 | Estimated |
| 2021 | XL.Today Hit $848.7k revenue in April 2021 | |
| 2017 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 3 employees (October 2024) | |
| 2023 | Reached 4 employees (December 2023) | |
| 2022 | Reached 4 employees (December 2022) | |
| 2021 | Reached 4 employees (December 2021) | |
| 2021 | Reached 19 employees (April 2021) |
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