Valuation
$2.2M
2024 Revenue
$740.9K
Funding
$0
YOY
-27.3%
Team
3
Founded
2017
How XL.Today CEO Peter Sweeney grew XL.Today to $740.9K revenue with a 3 person team in 2024.
XL.Today is a digital marketing solution that offers smart campaign workflows, marketing campaign creation, digital asset management, and optimization of digital marketing. It also provides a platform ROI calculator and reviews and pricing for 2023.
Last updated
XL.Today Revenue
In 2024, XL.Today's revenue reached $740.9K. The company previously reported $1M in 2023. Since its launch in 2017, XL.Today has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | XL.Today Hit $740.9k revenue in October 2024 |
| 2023 | XL.Today Hit $1m revenue in December 2023 |
| 2021 | XL.Today Hit $848.7k revenue in April 2021 |
| 2017 | Launched with $0 revenue |
XL.Today Valuation, Funding Rounds
XL.Today's most recent disclosed valuation is $2.2M.
XL.Today is a bootstrapped Advertiser Campaign Management Software startup. Founded in 2017, XL.Today has grown to $740.9K in revenue without raising any venture capital or outside funding.
As a self-funded Advertiser Campaign Management Software SaaS company, XL.Today has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
XL.Today Employees & Team Size
XL.Today employs approximately 3 people as of 2026, down from 4 in 2023.
XL.Today has 3 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 3 employees (October 2024) |
| 2023 | Reached 4 employees (December 2023) |
| 2022 | Reached 4 employees (December 2022) |
| 2021 | Reached 4 employees (December 2021) |
| 2021 | Reached 19 employees (April 2021) |
Founder / CEO
Peter Sweeney
Peter is currently Executive Chairman of XL.Today Holdings Pty Ltd, as well as the Trading entity and the IP entity, and has extensive CEO and Board experience across a diverse portfolio of industries including media, technology, health, entertainment and sport. In the early part of his career Peter’s pathway was through finance, accounting, brand management and marketing and has worked at Australian Unity, Spalding, Nike, National Trust, Melbourne Racing Club, ThoroughVision and Thoroughbred Racing Productions.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for XL.Today yet.
Frequently Asked Questions about XL.Today
What is XL.Today's revenue?
XL.Today generates $740.9K in revenue.
Who founded XL.Today?
XL.Today was founded by Peter Sweeney.
Who is the CEO of XL.Today?
The CEO of XL.Today is Peter Sweeney.
How much funding does XL.Today have?
XL.Today raised $0.
How many employees does XL.Today have?
XL.Today has 3 employees.
Where is XL.Today headquarters?
XL.Today is headquartered in Melbourne, Victoria, Australia.
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Compare XL.Today to the industry
XL.Today operates across multiple industries. Browse revenue, funding, and growth data for XL.Today in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .