Xtracta
2024 Revenue
$3M
Customers
1K
Funding
$0
YOY
50.9%
Avg ACV
$3K
Team
21
Founded
2010
How Xtracta CEO Jonathan Spence grew Xtracta to $3M revenue and 1K customers in 2024.
Xtracta provides technology, powered by artificial intelligence that automatically captures data from documents. Supporting scanned, photographed or digital documents, the technology is designed to be embedded into mobile, cloud or desktop applications via an easy to use API. Utilising machine learning and Big Data, the technology doesn't require manual template setup and can scale to a limitless count of document designs; perfect for document types like invoices, receipts, contracts and more. Xtracta's technology is typically used by software companies, outsourcing providers or business process solution providers. Delivered over the cloud, the technology is simple to deploy for many applications including those in the cloud or on-premise.
Last updated
Xtracta Revenue
In 2024, Xtracta's revenue reached $3M. The company previously reported $2M in 2023. Since its launch in 2010, Xtracta has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Xtracta Hit $3m revenue in October 2024 |
| 2023 | Xtracta Hit $2m revenue in December 2023 |
| 2021 | Xtracta Hit $1.6m revenue in April 2021 |
| 2010 | Launched with $0 revenue |
Xtracta Valuation, Funding Rounds
Xtracta is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2010, Xtracta has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, Xtracta has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Xtracta Employees & Team Size
Xtracta employs approximately 21 people as of 2026, down from 24 in 2023.
Xtracta has 21 total employees in different roles and functions and 2 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 21 employees (October 2024) |
| 2023 | Reached 24 employees (December 2023) |
| 2022 | Reached 23 employees (December 2022) |
| 2021 | Reached 23 employees (December 2021) |
| 2021 | Reached 19 employees (April 2021) |
Founder / CEO
Jonathan Spence
Founder and CEO, Jonathan Spence became frustrated with the lack of innovation in the available software. Coupled with this was the high cost and length of deployment associated with templating documents and the extreme high complexity of the software. Driven by the desire to make great quality, innovative software that was easy to use, easy to deploy and low cost, Jonathan started Xtracta in 2010 to develop the cloud-based, licensable technology that is available today. Today, the company boasts a world-class Artificial Intelligence (AI) research team who bring together their vast academic knowledge – several of whom hold PhDs in this specialist area – and commercial experience from around the world.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Xtracta acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Xtracta
What is Xtracta's revenue?
Xtracta generates $3M in revenue.
Who founded Xtracta?
Xtracta was founded by Jonathan Spence.
Who is the CEO of Xtracta?
The CEO of Xtracta is Jonathan Spence.
How much funding does Xtracta have?
Xtracta raised $0.
How many employees does Xtracta have?
Xtracta has 21 employees.
Where is Xtracta headquarters?
Xtracta is headquartered in Auckland , New Zealand.
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Compare Xtracta to the industry
Xtracta operates across multiple industries. Browse revenue, funding, and growth data for Xtracta in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .