2024 Revenue
$3M
Customers
1K
Funding
$0
YOY
50.9%
Avg ACV
$3K
Team
21
Founded
2010
How Xtracta CEO Jonathan Spence grew to $3M revenue and 1K customers in 2024.
Xtracta provides technology, powered by artificial intelligence that automatically captures data from documents. Supporting scanned, photographed or digital documents, the technology is designed to be embedded into mobile, cloud or desktop applications via an easy to use API.
Utilising machine learning and Big Data, the technology doesn't require manual template setup and can scale to a limitless count of document designs; perfect for document types like invoices, receipts, contracts and more.
Xtracta's technology is typically used by software companies, outsourcing providers or business process solution providers. Delivered over the cloud, the technology is simple to deploy for many applications including those in the cloud or on-premise.
Last updated
Xtracta Revenue
In 2024, Xtracta's revenue reached $3M. The company previously reported $2M in 2023. Since its launch in 2010, Xtracta has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Xtracta Hit $3m revenue in October 2024 | |
| 2023 | Xtracta Hit $2m revenue in December 2023 | |
| 2021 | Xtracta Hit $1.6m revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
Xtracta Valuation, Funding Rounds
Xtracta is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2010, Xtracta has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, Xtracta has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Jonathan Spence
CEO
Founder and CEO, Jonathan Spence became frustrated with the lack of innovation in the available software. Coupled with this was the high cost and length of deployment associated with templating documents and the extreme high complexity of the software. Driven by the desire to make great quality, innovative software that was easy to use, easy to deploy and low cost, Jonathan started Xtracta in 2010 to develop the cloud-based, licensable technology that is available today. Today, the company boasts a world-class Artificial Intelligence (AI) research team who bring together their vast academic knowledge – several of whom hold PhDs in this specialist area – and commercial experience from around the world.
Q&A
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Customers
Xtracta serves 1K customers.
Xtracta Employees & Team Size
Xtracta employs approximately 21 people as of 2026, down from 24 in 2023, including 2 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 21 employees (October 2024) |
| 2023 | Reached 24 employees (December 2023) |
| 2022 | Reached 23 employees (December 2022) |
| 2021 | Reached 23 employees (December 2021) |
| 2021 | Reached 19 employees (April 2021) |
Frequently Asked Questions about Xtracta
What is Xtracta's revenue?
Xtracta generates an estimated $3M in annual revenue.
Who founded Xtracta?
Xtracta was founded by Jonathan Spence.
Who is the CEO of Xtracta?
The CEO of Xtracta is Jonathan Spence.
How much funding does Xtracta have?
Xtracta is bootstrapped and has not raised outside funding.
How many employees does Xtracta have?
Xtracta has 21 employees.
Where is Xtracta headquarters?
Xtracta is headquartered in Auckland, New Zealand.
Compare Xtracta to the industry
Xtracta operates across multiple industries. Browse revenue, funding, and growth data for Xtracta in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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