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Xtracta provides technology, powered by artificial intelligence that automatically captures data from documents. Supporting scanned, photographed or digital documents, the technology is designed to be embedded into mobile, cloud or desktop applications via an easy to use API.
Utilising machine learning and Big Data, the technology doesn't require manual template setup and can scale to a limitless count of document designs; perfect for document types like invoices, receipts, contracts and more.
Xtracta's technology is typically used by software companies, outsourcing providers or business process solution providers. Delivered over the cloud, the technology is simple to deploy for many applications including those in the cloud or on-premise.
Last updated
In 2024, Xtracta's revenue reached $3M. The company previously reported $2M in 2023. Since its launch in 2010, Xtracta has shown consistent revenue growth.
Xtracta is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2010, Xtracta has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, Xtracta has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Founder and CEO, Jonathan Spence became frustrated with the lack of innovation in the available software. Coupled with this was the high cost and length of deployment associated with templating documents and the extreme high complexity of the software. Driven by the desire to make great quality, innovative software that was easy to use, easy to deploy and low cost, Jonathan started Xtracta in 2010 to develop the cloud-based, licensable technology that is available today. Today, the company boasts a world-class Artificial Intelligence (AI) research team who bring together their vast academic knowledge – several of whom hold PhDs in this specialist area – and commercial experience from around the world.
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Xtracta serves 1K customers.
Xtracta employs approximately 21 people as of 2026, down from 24 in 2023, including 2 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
Xtracta generates an estimated $3M in annual revenue.
Xtracta was founded by Jonathan Spence.
The CEO of Xtracta is Jonathan Spence.
Xtracta is bootstrapped and has not raised outside funding.
Xtracta has 21 employees.
Xtracta is headquartered in Auckland, New Zealand.
Xtracta operates across multiple industries. Browse revenue, funding, and growth data for Xtracta in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3M(Est.)
Customers
1K
Funding
$0
Avg ACV
$3K
Team
21
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2024 | Xtracta Hit $3m revenue in October 2024 | Estimated |
| 2023 | Xtracta Hit $2m revenue in December 2023 | Estimated |
| 2021 | Xtracta Hit $1.6m revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 21 employees (October 2024) | |
| 2023 | Reached 24 employees (December 2023) | |
| 2022 | Reached 23 employees (December 2022) | |
| 2021 | Reached 23 employees (December 2021) | |
| 2021 | Reached 19 employees (April 2021) |
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