Ruler Analytics
2024 Revenue
$3M
Funding
$0
YOY
31.9%
Team
20
Founded
2012
How Ruler Analytics CEO Daniel Reilly grew to $3M revenue with a 20 person team in 2024.
Developer of a visitor and call tracking tool designed to close the loop between leads and revenue. The company's tool offers a website analytics software which helps to track the website visitors, telephone calls, bookings or purchasing behavior of each customers, enabling businesses to measure their marketing activities.
Last updated
Ruler Analytics Revenue
In 2024, Ruler Analytics's revenue reached $3M. The company previously reported $2.3M in 2023. Since its launch in 2012, Ruler Analytics has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Ruler Analytics Hit $3m revenue in October 2024 | |
| 2023 | Ruler Analytics Hit $2.3m revenue in December 2023 | |
| 2021 | Ruler Analytics Hit $1.3m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
Ruler Analytics Valuation, Funding Rounds
Ruler Analytics is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2012, Ruler Analytics has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Ruler Analytics has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Daniel Reilly
Founder of Ruler Analytics. Visitor-Level marketing attribution software. - Google Marketing Innovation Partner (First in EMEA) - Winner of Tech Nation Rising Stars Grand Final 2017 - Winner of 'Best Software Product or Tool' at the U.K. Search Awards - Over 1000 native integrations into products such as: Google Analytics & Ads, Facebook Ads, Salesforce, Microsoft Dynamics, Slack, Zapier, Hubspot CRM.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Ruler Analytics yet.
Ruler Analytics Employees & Team Size
Ruler Analytics employs approximately 20 people as of 2026.
| Year | Milestone |
|---|---|
| 2024 | Reached 20 employees (October 2024) |
| 2023 | Reached 20 employees (December 2023) |
| 2022 | Reached 19 employees (December 2022) |
| 2021 | Reached 14 employees (December 2021) |
| 2021 | Reached 18 employees (April 2021) |
Frequently Asked Questions about Ruler Analytics
What is Ruler Analytics's revenue?
Ruler Analytics generates $3M in revenue.
Who founded Ruler Analytics?
Ruler Analytics was founded by Daniel Reilly.
Who is the CEO of Ruler Analytics?
The CEO of Ruler Analytics is Daniel Reilly.
How much funding does Ruler Analytics have?
Ruler Analytics raised $0.
How many employees does Ruler Analytics have?
Ruler Analytics has 20 employees.
Where is Ruler Analytics headquarters?
Ruler Analytics is headquartered in Liverpool, England, United Kingdom.
Compare Ruler Analytics to the industry
Ruler Analytics operates across multiple industries. Browse revenue, funding, and growth data for Ruler Analytics in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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