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Developer of a visitor and call tracking tool designed to close the loop between leads and revenue. The company's tool offers a website analytics software which helps to track the website visitors, telephone calls, bookings or purchasing behavior of each customers, enabling businesses to measure their marketing activities.
Last updated
In 2024, Ruler Analytics's revenue reached $3M. The company previously reported $2.3M in 2023. Since its launch in 2012, Ruler Analytics has shown consistent revenue growth.
Ruler Analytics is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2012, Ruler Analytics has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Ruler Analytics has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Founder of Ruler Analytics. Visitor-Level marketing attribution software. - Google Marketing Innovation Partner (First in EMEA) - Winner of Tech Nation Rising Stars Grand Final 2017 - Winner of 'Best Software Product or Tool' at the U.K. Search Awards - Over 1000 native integrations into products such as: Google Analytics & Ads, Facebook Ads, Salesforce, Microsoft Dynamics, Slack, Zapier, Hubspot CRM.
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We do not have customer count information for Ruler Analytics yet.
Ruler Analytics employs approximately 20 people as of 2026.
Ruler Analytics generates an estimated $3M in annual revenue.
Ruler Analytics was founded by Daniel Reilly.
The CEO of Ruler Analytics is Daniel Reilly.
Ruler Analytics is bootstrapped and has not raised outside funding.
Ruler Analytics has 20 employees.
Ruler Analytics is headquartered in Liverpool, England, United Kingdom.
Ruler Analytics operates across multiple industries. Browse revenue, funding, and growth data for Ruler Analytics in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3M(Est.)
Funding
$0
Team
20
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | Ruler Analytics Hit $3m revenue in October 2024 | Estimated |
| 2023 | Ruler Analytics Hit $2.3m revenue in December 2023 | Estimated |
| 2021 | Ruler Analytics Hit $1.3m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 20 employees (October 2024) | |
| 2023 | Reached 20 employees (December 2023) | |
| 2022 | Reached 19 employees (December 2022) | |
| 2021 | Reached 14 employees (December 2021) | |
| 2021 | Reached 18 employees (April 2021) |
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