Adjust logo
Founded 2012

Adjust

2020 Revenue

$110.5M

YOY

Funding

$255.9M

Overview

About Adjust

Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and WeChat. In total, more than 25,000 apps have implemented Adjust’s solutions to improve their performance. Founded in 2012, Adjust has global offices in Berlin, New York, San Francisco, Sao Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Mumbai, and Singapore. In December 2018, Adjust acquired the data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. This addition is part of Adjust’s goal to unify advertisers’ marketing efforts and build the best-in-class product.

Monthly Revenue

$9.2M

Total Expenses

$9.2M

=
Net Income

($1.0)

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

BerlinBerlinGermany

Adjust Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Adjust revenue run rate hit $110.5M in revenue.

$110.5M

Funding History

Adjust has raised $255.9M.

Funding DateRoundTotalValuation
08/27/2020$227.0M$255.9M

Customers

Adjust has 40K customers.

Lifetime Months

×
Monthly ARPU

$230.0

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$2.8K

$0$2.8K024681012

Churn

Adjust has an annual churn rate of 0%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

Adjust has 442 employees.

2020
DistributionQty

Other

442

Engineers

0

Quota Carrying

0

CEO/Founder

Christian Henschel

Christian co-founded Adjust in 2012. Under his leadership Adjust expanded globally, reaching profitability in under four years while growing to become a major player in the mobile marketing ecosystem. He is heavily involved in shaping the company culture, searching for real growth opportunities, and managing Adjust’s expansion into new territories and technologies.


CEO Q&A

What's your age?

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Favorite online tool?

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Favorite book?

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Favorite CEO?

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Advice for 20 year old self

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Frequently Asked Questions about Adjust

When was Adjust founded?

Adjust was founded in 2012.


Who is the CEO of Adjust?

The CEO of Adjust is Christian Henschel


How many employees does Adjust have?

Adjust has 442 employees.

How much revenue does Adjust generate?

Adjust generates $110.5M in revenue.


How much funding does Adjust have?

Adjust has raised $255.9M.


Where is Adjust headquarters?

Adjust is headquartered at BerlinBerlinGermany

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