Adjust logo
Founded 2012


2020 Revenue





How Adjust hit $110.5M in Revenue with 40K Customers in 2020.

About Adjust

Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and WeChat. In total, more than 25,000 apps have implemented Adjust’s solutions to improve their performance. Founded in 2012, Adjust has global offices in Berlin, New York, San Francisco, Sao Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Mumbai, and Singapore. In December 2018, Adjust acquired the data aggregation platform The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. This addition is part of Adjust’s goal to unify advertisers’ marketing efforts and build the best-in-class product.

Monthly Revenue


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Ebidta Margin


YOY Growth

Rule of 40




Adjust Revenue

In 2020, Adjust revenue run rate hit $110.5M in revenue.


Adjust Valuation and Funding History

Adjust has raised a total of $256.8M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
06/12/2019Series E$227.0M
10/21/2015Series D$17.9M
09/08/2014Series C$7.6M
06/21/2013Series B$4.3M


Adjust has 40K customers.

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Monthly ARPU


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Average Annual Price




Adjust has an annual churn rate of 0.00%

Churn vs Expansion

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Adjust has 528 employees. They have 152 sales reps that carry a quota They have an engineering team of 95. and a marketing team of 35.


Total Team Size



95 (18%)


152 (29%)


35 (7%)


Christian Henschel

Christian co-founded Adjust in 2012. Under his leadership Adjust expanded globally, reaching profitability in under four years while growing to become a major player in the mobile marketing ecosystem. He is heavily involved in shaping the company culture, searching for real growth opportunities, and managing Adjust’s expansion into new territories and technologies.


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Frequently Asked Questions about Adjust

When was Adjust founded?

Adjust was founded in 2012.

Who is the CEO of Adjust?

The CEO of Adjust is Christian Henschel

How many employees does Adjust have?

Adjust has 528 employees.

How much revenue does Adjust generate?

Adjust generates $110.5M in revenue.

How much funding does Adjust have?

Adjust has raised $256.8M.

Where is Adjust headquarters?

Adjust is headquartered at BerlinBerlinGermany

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