AppLovin
Palo Alto, California, United States
Valuation
$26.8B
2024 Revenue
$4.7B
Customers
300M
Funding
$2.5B
YOY
84%
Avg ACV
$16
Team
1.8K
Profits
$1
How AppLovin CEO Adam Foroughi grew to $4.7B revenue and 300M customers in 2024.
Provider of a mobile marketing platform. The company provides an adaptive marketing platform which turns a mobile device into a trans-formative advertising medium by using data gathered across screens, allowing brands to connect with their customers in a more personalized way.
Last updated
AppLovin Revenue
In 2024, AppLovin's revenue reached $4.7B. The company previously reported $2.6B in 2023. Since its launch in 2012, AppLovin has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | AppLovin Hit $4.7b revenue in December 2024 | |
| 2023 | AppLovin Hit $2.6b revenue in December 2023 | |
| 2020 | AppLovin Hit $1.5b revenue in December 2020 | |
| 2019 | AppLovin Hit $994.1m revenue in December 2019 | |
| 2012 | Launched with $0 revenue |
AppLovin Valuation, Funding Rounds
AppLovin reached a $26.8B valuation in 2021.
AppLovin has raised $2.5B in total funding across 4 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | Funding round | $2B | $26.8B | 7% | |
| 2018 | Private Equity Round | $400M | - | - | |
| 2017 | Private Equity Round | $140M | - | - | |
| 2014 | Seed Round | $4M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
AppLovin serves 300M customers.
AppLovin Employees & Team Size
AppLovin employs approximately 1.8K people as of 2026, up from 790 in 2023. It serves 300M customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 1.8K employees (December 2024) |
| 2023 | Reached 790 employees (December 2023) |
| 2022 | Reached 770 employees (December 2022) |
| 2021 | Reached 543 employees (April 2021) |
Frequently Asked Questions about AppLovin
What is AppLovin's revenue?
AppLovin generates $4.7B in revenue.
Who founded AppLovin?
AppLovin was founded by Adam Foroughi.
Who is the CEO of AppLovin?
The CEO of AppLovin is Adam Foroughi.
How much funding does AppLovin have?
AppLovin raised $2.5B.
How many employees does AppLovin have?
AppLovin has 1.8K employees.
Where is AppLovin headquarters?
AppLovin is headquartered in Palo Alto, California, United States.
Compare AppLovin to the industry
AppLovin operates across multiple industries. Browse revenue, funding, and growth data for AppLovin in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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