AppLovin
Valuation
$26.8B
2024 Revenue
$4.7B
Customers
300M
Funding
$2.5B
YOY
84%
Avg ACV
$16
Team
1.8K
Profits
$1
How AppLovin CEO Adam Foroughi grew AppLovin to $4.7B revenue and 300M customers in 2024.
Provider of a mobile marketing platform. The company provides an adaptive marketing platform which turns a mobile device into a trans-formative advertising medium by using data gathered across screens, allowing brands to connect with their customers in a more personalized way.
Last updated
AppLovin Revenue
In 2024, AppLovin's revenue reached $4.7B. The company previously reported $2.6B in 2023. Since its launch in 2012, AppLovin has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | AppLovin Hit $4.7b revenue in December 2024 |
| 2023 | AppLovin Hit $2.6b revenue in December 2023 |
| 2020 | AppLovin Hit $1.5b revenue in December 2020 |
| 2019 | AppLovin Hit $994.1m revenue in December 2019 |
| 2012 | Launched with $0 revenue |
AppLovin Valuation, Funding Rounds
AppLovin reached a $26.8B valuation in 2021.
AppLovin has raised $2.5B in total funding across 4 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Funding round | $2B | $26.8B | 7% |
| 2018 | Private Equity Round | $400M | - | - |
| 2017 | Private Equity Round | $140M | - | - |
| 2014 | Seed Round | $4M | - | - |
AppLovin Employees & Team Size
AppLovin employs approximately 1.8K people as of 2026, up from 790 in 2023.
AppLovin has 1.8K total employees in different roles and functions. They have 300M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 1.8K employees (December 2024) |
| 2023 | Reached 790 employees (December 2023) |
| 2022 | Reached 770 employees (December 2022) |
| 2021 | Reached 543 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how AppLovin acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about AppLovin
What is AppLovin's revenue?
AppLovin generates $4.7B in revenue.
Who founded AppLovin?
AppLovin was founded by Adam Foroughi.
Who is the CEO of AppLovin?
The CEO of AppLovin is Adam Foroughi.
How much funding does AppLovin have?
AppLovin raised $2.5B.
How many employees does AppLovin have?
AppLovin has 1.8K employees.
Where is AppLovin headquarters?
AppLovin is headquartered in Palo Alto, California, United States.
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Compare AppLovin to the industry
AppLovin operates across multiple industries. Browse revenue, funding, and growth data for AppLovin in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .