Shakhnovich described the document management space as highly fragmented, with many small competitors in adjacent categories including e-signatures, mail merge, forms, CRM integrations, and PDF editing. He noted that many of these competitors were not growing quickly and that pdfFiller was considering acquiring some of them to add its marketing engine and product functionality on top of their customer bases.
He mentioned that pdfFiller was working on a close partnership with Salesforce at the time of the interview and was pursuing government institutions as customers. No specific competitor names or competitor revenue figures were cited by Shakhnovich. The host separately referenced DocHub, described as having over 15 million users and $90,000 in monthly recurring revenue, but this was the host's characterization of a separate company and was not confirmed by Shakhnovich as a competitor figure.