Latka logo

How Backbase CEO Jouk Pleiter grew Backbase to $345.5M revenue and 150 customers in 2024.

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. The Banking OS sits above systems of record and coordinates execution across customers, employees, and AI agents. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Founded in 2003 by Jouk Pleiter and headquartered in Amsterdam.

Last updated

Backbase Revenue

In 2024, Backbase's revenue reached $345.5M. The company previously reported $246.9M in 2023. Since its launch in 2003, Backbase has shown consistent revenue growth.

Backbase Revenue GrowthReported revenue / ARR by year$0$75M$150M$225M$300M$375M200320052007200920112013201520172019202120232024$0$44M$346MSource: GetLatka.com
YearMilestone
2024Backbase Hit $345.5m revenue in October 2024
2023Backbase Hit $246.9m revenue in November 2023
2022Backbase Hit $210.5m revenue in November 2022
2022Backbase Hit $210.5m revenue in June 2022
2021Backbase Hit $43.7m revenue in November 2021
2021Backbase Hit $43.7m revenue in April 2021
2003Launched with $0 revenue

Backbase Valuation, Funding Rounds

Backbase reached a $2.7B valuation in 2022, set during its Private Equity Round round.

Backbase has raised $128M in total funding across 1 round, most recently a $128M Private Equity Round round in 2022.

Backbase Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$600M$1B$2B$2B$3B200320052007200920112013201520172019202120222003 cumulative: $0 • 2003 Founded: $02022 cumulative: $128M • 2003 Founded: $0 • 2022 Private Equity Round: $128M @ $3B valuation$128M2003 Founded: $0 valuation2022 Private Equity Round: $3B valuation$3BSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Private Equity Round$128M$2.6B5%

Backbase Employees & Team Size

Backbase employs approximately 2.1K people as of 2026, up from 1.8K in 2024.

Backbase has 2.1K total employees in different roles and functions and 56 sales reps that carry a quota. They have 150 customers that rely on the company's solutions.

Backbase Team GrowthReported headcount over time05001,0001,5002,0002,500200320052007200920112013201520172019202120232025002,1352,135Source: GetLatka.com
YearMilestone
2025Reached 2.1K employees (November 2025)
2024Reached 1.8K employees (March 2024)
2023Reached 1.7K employees (November 2023)
2023Reached 1K employees (July 2023)
2022Reached 1.5K employees (November 2022)
2022Reached 1.5K employees (June 2022)
2021Reached 897 employees (November 2021)
2021Reached 897 employees (April 2021)
2020Reached 847 employees (November 2020)

Founder / CEO

Jouk Pleiter

Jouk Pleiter is CEO and co-founder of Backbase, the creator of the Omni-channel Digital Banking Platform. Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. Before Backbase, Mr. Pleiter was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Mr. Pleiter holds a Master of Business Administration degree from the University of Groningen.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Backbase acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Backbase

What is Backbase's revenue?

Backbase generates $345.5M in revenue.

Who is the CEO of Backbase?

The CEO of Backbase is Jouk Pleiter.

How much funding does Backbase have?

Backbase raised $128M.

How many employees does Backbase have?

Backbase has 2.1K employees.

Where is Backbase headquarters?

Backbase is headquartered in Amsterdam, Netherlands.

People Also Viewed

The Apache Software Foundation logo

The Apache Software Foundation

The Apache Software Foundation (ASF) is the global home for open source software, powering some of the world’s most ubiquitous software projects including Apache Airflow, Apache Camel, Apache Cassandra, Apache Groovy, Apache HTTP Server, and Apache Kafka. Established in 1999, The ASF is at the forefront of open source innovation, setting industry standards to advance software for the public good. We sustain open source projects in perpetuity, empowering developers to build communities that endure. Everything we do is open. Everyone is welcome. Learn more at https://apache.org. ASF’s annual Community Over Code event is where open source technologists convene to share best practices and use cases, forge critical relationships, and learn about advancements in their field. https://communityovercode.org/

Mswipe Technologies Pvt. Ltd. logo

Mswipe Technologies Pvt. Ltd.

Mswipe is a leading digital payment and financial solutions company supporting the growing merchant community across India. Our product suite consists of various POS terminals, from portable palm-size devices to various Smart POS options, QR Code, and the latest launch Boombox that provides alerts via sound and display to merchants. Mswipe is known for launching multiple industry-first products. Further to enable growth, we provide instant digital loans to merchants under the brand Mcapital. Mcapital is the lending arm and a fully owned subsidiary of Mswipe Technologies. Mswipe aims to provide holistic and simple tech-led financial solutions to merchants. Under Banking and Enterprise Solutions, Mswipe works with the largest bank networks, insurance partners, and consumer brands with a national footprint to support their merchants and outlets. We service over 16,000 pin codes covering over 800 cities and towns. Our strength lies in providing end-to-end solutions to our customers and partners which encompasses in-house technology, and a strong service team at all times. Our vision is to strongly contribute to the digital revolution of India and make retail stores across all categories self-reliant.

Sunbit logo

Sunbit

Developer of a preferred financing and payment method platform designed to split up purchases into easier and smaller payments. The company's platform helps financing in-store purchases for consumers across the credit spectrum, enabling users to eliminate financial waste and passing the savings back to the people.

Whoop logo

Whoop

Whoop, Inc. is an American wearable technology company specializing in health and fitness tracking, providing a system that tracks recovery, training, and sleep to help individuals optimize their performance.

Odessa logo

Odessa

Leasing industry software company providing loan origination and portfolio-management solutions to some of the largest global brands

Factorial logo

Factorial

The business software to manage your whole team. With over 14.000 clients worldwide in more than 95 countries, Factorial is one of the leading business management softwares for SMEs. We provide intuitive solutions that automate and centralize administrative tasks to provide insights and help your business run smoothly. Factorial was founded in 2016 in Barcelona and experienced quick growth due to the fact that so many businesses face the same challenge: wasting time on never-ending manual tasks. A few years later, in 2022, Factorial became a Unicorn, propelling us forward to continue on our mission of providing your business with a one-stop-shop solution for all people processes. Factorial offers solutions like time management, talent management, recruitment, expenses, analytics, document management to name a few. Our all-in-one, user friendly platform makes it easier for businesses to focus on matters, the people within it.

Compare Backbase to the industry

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .