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Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. The Banking OS sits above systems of record and coordinates execution across customers, employees, and AI agents. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Founded in 2003 by Jouk Pleiter and headquartered in Amsterdam.
Last updated
In 2024, Backbase's revenue reached $200M. The company previously reported $246.9M in 2023. Since its launch in 2003, Backbase has shown consistent revenue growth.
Backbase reached a $2.6B valuation in 2025.
Backbase has raised $128M in total funding across 1 round, most recently a $128M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | - | - | $2.7B | - | |
| 2022 | €120M (~$128M) Series A / first institutional round, Jun 9 2022, from Motive Partners |
CEO
Jouk Pleiter is CEO and co-founder of Backbase, the creator of the Omni-channel Digital Banking Platform. Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. Before Backbase, Mr. Pleiter was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Mr. Pleiter holds a Master of Business Administration degree from the University of Groningen.
| Question | Answer |
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Backbase serves 150 customers.
Backbase employs approximately 2.1K people as of 2026, up from 1.8K in 2024, including 56 sales reps that carry a quota. It serves 150 customers that rely on its solutions.
Backbase generates an estimated $200M in annual revenue.
The CEO of Backbase is Jouk Pleiter.
Backbase raised $128M across 1 round.
Backbase has 2.1K employees.
Backbase is headquartered in Amsterdam, Netherlands.
Backbase operates across multiple industries. Browse revenue, funding, and growth data for Backbase in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.6B
2024 Revenue
$200M(Est.)
Customers
150
Funding
$128M
Avg ACV
$1.3M
Team · 2025
2.1K
Founded
2003
| Year | Milestone | Source |
|---|---|---|
| 2024 | Backbase Hit $345.5m revenue in October 2024 | Estimated |
| 2023 | Backbase Hit $246.9m revenue in November 2023 | Estimated |
| 2022 | Backbase Hit $210.5m revenue in November 2022 | |
| 2022 | Backbase Hit $210.5m revenue in June 2022 | |
| 2022 | Backbase Hit $200m revenue in June 2022 | techcrunch.com |
| 2021 | Backbase Hit $43.7m revenue in November 2021 | |
| 2021 | Backbase Hit $43.7m revenue in April 2021 | |
| 2003 | Launched with $0 revenue |
| $128M |
| $2.6B |
| 5% |
| techcrunch.com |
| 2022 | Funding round | - | $2.6B | - | techcrunch.com |
VP Operations Customer Success
Jeroen Gruijters is listed as VP Operations Customer Success at Backbase.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 2.1K employees (November 2025) | |
| 2024 | Reached 1.8K employees (March 2024) | |
| 2023 | Reached 1.7K employees (November 2023) | |
| 2023 | Reached 1K employees (July 2023) | |
| 2022 | Reached 1.5K employees (November 2022) | |
| 2022 | Reached 1.5K employees (June 2022) | |
| 2021 | Reached 897 employees (November 2021) | |
| 2021 | Reached 897 employees (April 2021) | |
| 2020 | Reached 847 employees (November 2020) |
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