Valuation
$4.5M
2024 Revenue
$6.5M
Funding
$8.2M
YOY
48.4%
Team
44
Founded
2011
How Blue Triangle CEO Lance Ullom grew to $6.5M revenue with a 44 person team in 2024.
Provider of a revenue-predictive platform designed to measure the dollar value impact of website speed. The company's platform combines application monitoring, business intelligence and web analytics, enabling businesses to maximize revenues, get faster customer experiences and laser-focused optimizations.
Last updated
Blue Triangle Revenue
In 2024, Blue Triangle's revenue reached $6.5M. The company previously reported $4.4M in 2023. Since its launch in 2011, Blue Triangle has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Blue Triangle Hit $6.5m revenue in October 2024 | |
| 2023 | Blue Triangle Hit $4.4m revenue in December 2023 | |
| 2021 | Blue Triangle Hit $3.1m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
Blue Triangle Valuation, Funding Rounds
Blue Triangle's most recent disclosed valuation is $4.5M.
Blue Triangle has raised $8.2M in total funding across 7 rounds, most recently a $2.1M Venture Round round in 2018.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2018 | Venture Round | $2.1M | - | - | |
| 2017 | Series A | $1.5M | - | - | |
| 2016 | Venture Round | $1.7M | - | - | |
| 2016 | Venture Round | $1.6M | - | - | |
| 2014 | Venture Round | $857.8K | - | - | |
| 2014 | Venture Round | $395K | - | - | |
| 2014 | Debt Financing | $50K | - | - |
Founders
Lance Ullom
CEO
Lance has extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.
Lance Buchholz
Chief Revenue Officer (CRO)
Lance Buchholz is listed as Chief Revenue Officer (CRO) at Blue Triangle.
Amir Rozenberg
Chief Product Officer
Amir Rozenberg is listed as Chief Product Officer at Blue Triangle.
Chuck Moxley
Chief Marketing Officer
Chuck Moxley is listed as Chief Marketing Officer at Blue Triangle.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Blue Triangle yet.
Blue Triangle Employees & Team Size
Blue Triangle employs approximately 44 people as of 2026, down from 52 in 2023, including 7 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 44 employees (December 2024) |
| 2024 | Reached 51 employees (October 2024) |
| 2023 | Reached 52 employees (December 2023) |
| 2022 | Reached 54 employees (December 2022) |
| 2021 | Reached 44 employees (December 2021) |
| 2021 | Reached 37 employees (April 2021) |
Frequently Asked Questions about Blue Triangle
What is Blue Triangle's revenue?
Blue Triangle generates an estimated $6.5M in annual revenue.
Who is the CEO of Blue Triangle?
The CEO of Blue Triangle is Lance Ullom.
How much funding does Blue Triangle have?
Blue Triangle raised $8.2M across 7 rounds.
How many employees does Blue Triangle have?
Blue Triangle has 44 employees.
Where is Blue Triangle headquarters?
Blue Triangle is headquartered in Mechanicsville, Virginia, United States.
Compare Blue Triangle to the industry
Blue Triangle operates across multiple industries. Browse revenue, funding, and growth data for Blue Triangle in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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