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PlaybookUX is an end-to-end user testing software. Watch videos of people interacting with your website, prototype, designs and more. Conduct both moderated and unmoderated research.
PlaybookUX handles the manual work such as recruiting, incentivizing, scheduling, transcribing, and analyzing video sessions.
Understanding customer preferences leads to higher customer retention, improved conversion rates and effective decision making.
Last updated
In 2024, PlaybookUX's revenue reached $6.5M. The company previously reported $3.2M in 2023. Since its launch in 2018, PlaybookUX has shown consistent revenue growth.
PlaybookUX is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2018, PlaybookUX has grown to $6.5M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, PlaybookUX has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Favorite CEO? | - |
| Advice for 20 year old self | - |
PlaybookUX serves 300 customers.
PlaybookUX employs approximately 47 people as of 2026, up from 32 in 2023. It serves 300 customers that rely on its solutions.
PlaybookUX generates an estimated $6.5M in annual revenue.
PlaybookUX was founded by Lindsey Allard.
The CEO of PlaybookUX is Lindsey Allard.
PlaybookUX is bootstrapped and has not raised outside funding.
PlaybookUX has 47 employees.
PlaybookUX is headquartered in New York, New York, United States.
PlaybookUX operates across multiple industries. Browse revenue, funding, and growth data for PlaybookUX in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$6.5M(Est.)
Customers
300
Funding
$0
Avg ACV
$21.7K
Team
47
Founded
2018
| Year | Milestone | Source |
|---|---|---|
| 2024 | PlaybookUX Hit $6.5m revenue in October 2024 | Estimated |
| 2023 | PlaybookUX Hit $3.2m revenue in October 2023 | Estimated |
| 2021 | PlaybookUX Hit $1.3m revenue in April 2021 | |
| 2018 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 47 employees (December 2024) | |
| 2024 | Reached 32 employees (October 2024) | |
| 2023 | Reached 32 employees (October 2023) | |
| 2022 | Reached 19 employees (October 2022) | |
| 2021 | Reached 15 employees (December 2021) | |
| 2021 | Reached 3 employees (April 2021) |
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