PlaybookUX
2024 Revenue
$6.5M
Customers
300
Funding
$0
YOY
103.8%
Avg ACV
$21.7K
Team
47
Founded
2018
How PlaybookUX CEO Lindsey Allard grew PlaybookUX to $6.5M revenue and 300 customers in 2024.
PlaybookUX is an end-to-end user testing software. Watch videos of people interacting with your website, prototype, designs and more. Conduct both moderated and unmoderated research. PlaybookUX handles the manual work such as recruiting, incentivizing, scheduling, transcribing, and analyzing video sessions. Understanding customer preferences leads to higher customer retention, improved conversion rates and effective decision making.
Last updated
PlaybookUX Revenue
In 2024, PlaybookUX's revenue reached $6.5M. The company previously reported $3.2M in 2023. Since its launch in 2018, PlaybookUX has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | PlaybookUX Hit $6.5m revenue in October 2024 |
| 2023 | PlaybookUX Hit $3.2m revenue in October 2023 |
| 2021 | PlaybookUX Hit $1.3m revenue in April 2021 |
| 2018 | Launched with $0 revenue |
PlaybookUX Valuation, Funding Rounds
PlaybookUX is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2018, PlaybookUX has grown to $6.5M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, PlaybookUX has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
PlaybookUX Employees & Team Size
PlaybookUX employs approximately 47 people as of 2026, up from 32 in 2023.
PlaybookUX has 47 total employees in different roles and functions. They have 300 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 47 employees (December 2024) |
| 2024 | Reached 32 employees (October 2024) |
| 2023 | Reached 32 employees (October 2023) |
| 2022 | Reached 19 employees (October 2022) |
| 2021 | Reached 15 employees (December 2021) |
| 2021 | Reached 3 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how PlaybookUX acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about PlaybookUX
What is PlaybookUX's revenue?
PlaybookUX generates $6.5M in revenue.
Who founded PlaybookUX?
PlaybookUX was founded by Lindsey Allard.
Who is the CEO of PlaybookUX?
The CEO of PlaybookUX is Lindsey Allard.
How much funding does PlaybookUX have?
PlaybookUX raised $0.
How many employees does PlaybookUX have?
PlaybookUX has 47 employees.
Where is PlaybookUX headquarters?
PlaybookUX is headquartered in New York, New York, United States.
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Compare PlaybookUX to the industry
PlaybookUX operates across multiple industries. Browse revenue, funding, and growth data for PlaybookUX in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .