Latka logo

How Brandmuscle CEO Scott Weeren grew Brandmuscle to $38M revenue and 1M customers in 2021.

Brandmuscle is a marketing software company. It provides marketing software that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. It was founded in 2000 and is headquartered in Chicago, Illinois. It seeks to acquire other companies whose businesses can be integrated into its existing operations and also those that provide appraisal services for various industries.

Last updated

Brandmuscle Revenue

In 2021, Brandmuscle's revenue reached $38M. Since its launch in 2000, Brandmuscle has shown consistent revenue growth.

Brandmuscle Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M200020022004200620082010201220142016201820202021$0$38MSource: GetLatka.com
YearMilestone
2021Brandmuscle Hit $38m revenue in April 2021
2000Launched with $0 revenue

Brandmuscle Valuation, Funding Rounds

Brandmuscle's most recent disclosed valuation is $114.1M.

Brandmuscle has raised $6.5M in total funding across 2 rounds, with its most recent round in 2004.

Brandmuscle Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$2M$3M$5M$6M$8M200020012002200320042000 cumulative: $0 • 2000 Founded: $02001 cumulative: $5M • 2000 Founded: $0 • 2001 Funding round: $5M2004 cumulative: $7M • 2000 Founded: $0 • 2001 Funding round: $5M • 2004 Funding round: $2M$7M2000 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2004Funding round$1.5M--
2001Funding round$5M--

Brandmuscle Employees & Team Size

Brandmuscle employs approximately 591 people as of 2026.

Brandmuscle has 591 total employees in different roles and functions and 62 sales reps that carry a quota. They have 1M customers that rely on the company's solutions.

Brandmuscle Team GrowthReported headcount over time012525037550062520002002200420062008201020122014201620182020202100591591Source: GetLatka.com
YearMilestone
2021Reached 591 employees (April 2021)

Founder / CEO

Scott Weeren

Scott Weeren is listed as Founder / CEO at Brandmuscle.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Brandmuscle acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Brandmuscle

What is Brandmuscle's revenue?

Brandmuscle generates $38M in revenue.

Who founded Brandmuscle?

Brandmuscle was founded by Scott Weeren.

Who is the CEO of Brandmuscle?

The CEO of Brandmuscle is Scott Weeren.

How much funding does Brandmuscle have?

Brandmuscle raised $6.5M.

How many employees does Brandmuscle have?

Brandmuscle has 591 employees.

Where is Brandmuscle headquarters?

Brandmuscle is headquartered in United States.

People Also Viewed

FrenchFounders logo

FrenchFounders

Provider of a networking platform intended to serve the french entrepreneurs. The company's platform offers to connect with other entrepreneurs, exchange ideas, build business contacts and grow the network, enabling french speaking entrepreneurs to boost their growth.

Push logo

Push

We give amazing minds an amazing place to work. We focus on brands in the restaurant, retail, hospitality and higher education space. Our team is a mix of strategists, creatives, social media practitioners, media experts, digital and interactive marketers and experienced account managers committed to creating relevant brand experiences that drive measurable results at every level. Our past and current clients include (but are not limited to) Johnny Rockets, Tijuana Flats, Smokey Bones, Old Chicago, Italio Modern Kitchen, Another Broken Egg, Sonny's BBQ, UNO Pizzeria & Grill, Laudi Vidni, Corkcicle, The Walt Disney Company, Daytona Beach Tourism, Kennedy Space Center, Visit Orlando, Valencia College, University of Central Florida, Embry-Riddle, Wright State University and Boise State University. Our creative and unique solutions have garnered numerous awards such as Applied Arts, Silver Anvil, Pixel Awards, Webby Awards, Adobe Site of the Day awards, national ADDY Awards, New Web Pick awards, ReBrand 100 distinctions, AIGA 365 and Graphis Advertising Annual awards. Push has also been featured in Advertising Age, PRINT magazine’s Regional Design Annual, in the New York Times’ “In Advertising,” in Lurzer’s Archive and on Commarts.com. To learn more about Push, visit www.pushhere.com.

Aily Labs logo

Aily Labs

We are on a mission to transform ways of working by empowering businesses with meaningful AI. Our decision intelligence app drives AI at scale and unlocks a new level of AI-powered productivity and performance. By putting AI directly into the hands of business users, we empower deeper, smarter, and faster decision-making, accelerating revenue maximization across every part of an organization.

join9am.com logo

join9am.com

9amHealth provides specialized care for weight management, diabetes, and heart health, offering personalized care plans and unlimited access to specialists. It focuses on a whole-body approach to chronic conditions like cardiovascular diseases and diabetes.

baramundi software logo

baramundi software

baramundi Unified Endpoint Management (UEM) is shaping the future of secure, flexible and efficient endpoint management.

StarCompliance logo

StarCompliance

StarCompliance is a leading provider of employee compliance technology solutions. Trusted globally by forward-thinking companies in 114 countries, Star's future-ready compliance platform delivers on-demand configurability, multi-jurisdictional integrity, and the actionable intelligence you need to monitor for conflicts, meet regulatory obligations and reduce risk. Compliance no longer needs to be complex. Check out Star's intuitive, straightforward UX and give your employees the multi-layered protection they need to comply with confidence. Our Employee Conflicts of Interest suite provides clients a single place for monitoring and mitigating potential employee conflicts, covering: personal trading activity; insider trading; private investments, gifts and entertainment spending; outside business activities; and political donations. The STAR Mobile app supports personal trading pre-clearance requests and gifts and entertainment spending submissions, and allows compliance officers and employee supervisors to review and approve those requests and submissions on-the-go. Compliance Control Room centralizes all firm deal-related activity—automatically surfacing critical data that might otherwise be missed—and allowing for easier conflict searches, so deals can be cleared faster and with greater confidence.

Compare Brandmuscle to the industry

Brandmuscle operates across multiple industries. Browse revenue, funding, and growth data for Brandmuscle in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Brandmuscle Revenue 2021: $38M ARR, $114.1M Valuation