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How CAKE CEO Suelin Chen grew CAKE to $4.9M revenue and 500 customers in 2021.

Developer of software to track online campaigns. The company offers a software-as-a-service platform that provides real-time verification, tracking, scoring, routing and delivery of leads offering products for lead generation firms, affiliate marketers and advertising agencies.

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CAKE Revenue

In 2021, CAKE's revenue reached $4.9M. Since its launch in 2010, CAKE has shown consistent revenue growth.

CAKE Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M2010201220142016201820202021$0$5MSource: GetLatka.com
YearMilestone
2021CAKE Hit $4.9m revenue in April 2021
2010Launched with $0 revenue

CAKE Valuation, Funding Rounds

CAKE's most recent disclosed valuation is $14.6M.

CAKE is a bootstrapped Other Analytics Software startup. Founded in 2010, CAKE has grown to $4.9M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, CAKE has built its business with no outside investment.

CAKE Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120102010 cumulative: $0 • 2010 Founded: $02010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

CAKE Employees & Team Size

CAKE employs approximately 58 people as of 2026.

CAKE has 58 total employees in different roles and functions and 9 sales reps that carry a quota. They have 500 customers that rely on the company's solutions.

CAKE Team GrowthReported headcount over time013253850632010201220142016201820202021005858Source: GetLatka.com
YearMilestone
2021Reached 58 employees (April 2021)

Founder / CEO

Suelin Chen

Suelin Chen is listed as Founder / CEO at CAKE.

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Customers

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Frequently Asked Questions about CAKE

What is CAKE's revenue?

CAKE generates $4.9M in revenue.

Who founded CAKE?

CAKE was founded by Suelin Chen.

Who is the CEO of CAKE?

The CEO of CAKE is Suelin Chen.

How much funding does CAKE have?

CAKE raised $0.

How many employees does CAKE have?

CAKE has 58 employees.

Where is CAKE headquarters?

CAKE is headquartered in United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .