Latka logo

Valuation

$14.6M

2021 Revenue

$4.9M

Customers

500

Funding

$0

Avg ACV

$9.7K

Team

58

Founded

2010

How CAKE CEO Suelin Chen grew to $4.9M revenue and 500 customers in 2021.

Developer of software to track online campaigns. The company offers a software-as-a-service platform that provides real-time verification, tracking, scoring, routing and delivery of leads offering products for lead generation firms, affiliate marketers and advertising agencies.

Last updated

CAKE Revenue

In 2021, CAKE's revenue reached $4.9M. Since its launch in 2010, CAKE has shown consistent revenue growth.

CAKE Revenue GrowthReported revenue / ARR over time$0$1M$3M$4M$5M$6M2010201220142016201820202021$0$5MSource: GetLatka.com
YearMilestoneQuote
2021CAKE Hit $4.9m revenue in April 2021
2010Launched with $0 revenue

CAKE Valuation, Funding Rounds

CAKE's most recent disclosed valuation is $14.6M.

CAKE is a bootstrapped Other Analytics Software startup. Founded in 2010, CAKE has grown to $4.9M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, CAKE has built its business with no outside investment.

CAKE Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120102010 cumulative: $0 • 2010 Founded: $02010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Suelin Chen

Suelin Chen is listed as Founder / CEO at CAKE.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

CAKE serves 500 customers.

CAKE Employees & Team Size

CAKE employs approximately 58 people as of 2026, including 9 sales reps that carry a quota. It serves 500 customers that rely on its solutions.

CAKE Team GrowthReported headcount over time013253850632010201220142016201820202021005858Source: GetLatka.com
YearMilestone
2021Reached 58 employees (April 2021)

Frequently Asked Questions about CAKE

What is CAKE's revenue?

CAKE generates $4.9M in revenue.

Who founded CAKE?

CAKE was founded by Suelin Chen.

Who is the CEO of CAKE?

The CEO of CAKE is Suelin Chen.

How much funding does CAKE have?

CAKE raised $0.

How many employees does CAKE have?

CAKE has 58 employees.

Where is CAKE headquarters?

CAKE is headquartered in United States.

Compare CAKE to the industry

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

treble.ai logo

treble.ai

Treble.ai is an internet based company.

Resend logo

Resend

Email for developers

Tola logo

Tola

The simple, fast and free tool for businesses to pay and get paid

LawRank logo

LawRank

SEO company for lawyers specializing in organic SEO, PPC and web design helping clients rank for competitive, high-traffic keywords

Graft logo

Graft

Graft is a cloud-native platform that empowers everyone in your organization to wield the most advanced AI techniques to unlock the value of text, images, video, audio, and graphs. No machine learning skills required, no team to hire, and no infrastructure to build or maintain.

Spider AF - Digital Ad Fraud Prevention logo

Spider AF - Digital Ad Fraud Prevention

Spider AF is an ad fraud detection tool that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data. With Spider AF, advertisers can view in-depth transparent reports that assist advertisers with making the right ad campaign decisions. Spider AF can stop suspicious users and bots in advance, and protect the advertising content and marketing analysis of any business. Advertisers can easily install Spider AF within a matter of minutes. Just add the Spider AF measurement tag to your website and start analyzing activity. Experience optimal ad performance without the fraud with Spider AF. Visit our website for more details and start preventing ad fraud with our one month free trial!

CAKE Revenue 2021: $4.9M ARR, $14.6M Valuation