Isilay identified ZoomInfo as Cognism's primary competitive frame, describing Cognism as positioned against ZoomInfo in the market. He noted that ZoomInfo's CEO Henry Schuck had not made an acquisition offer for Cognism, and that Schuck had been occupied with running a public company.
Lusha was identified as the primary competitor to Kaspr, Cognism's PLG-focused acquisition, with Isilay describing Kaspr as more directly positioned against Lusha than against ZoomInfo. Isilay stated that unnamed competitors were raising capital at revenue multiples as high as 40x in late 2021 and that many of those same companies had subsequently seen valuation cuts of approximately 50% from their 2021 peaks. These figures reflect Isilay's characterization of the competitive landscape and are not confirmed figures from those companies.