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Data Routing and Optimization
Last updated
In 2024, Convertr's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2011, Convertr has shown consistent revenue growth.
Convertr is a bootstrapped Generative AI Software startup. Founded in 2011, Convertr has grown to $9.5M in revenue without raising any venture capital or outside funding.
As a self-funded Generative AI Software SaaS company, Convertr has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Emma Bowkett is co-founder and CEO of Convertr, an API-first data routing and optimisation platform. We unite tech stacks and optimise the data journey to provide true transparency on performance and aspire to be the primary system of intelligence that plugs the whole marketing landscape together.
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We do not have customer count information for Convertr yet.
Convertr employs approximately 55 people as of 2026, up from 54 in 2023, including 5 sales reps that carry a quota.
Convertr generates an estimated $9.5M in annual revenue.
Convertr was founded by Emma Bowkett.
The CEO of Convertr is Emma Bowkett.
Convertr is bootstrapped and has not raised outside funding.
Convertr has 55 employees.
Convertr is headquartered in Hackney, England, United Kingdom.
Convertr operates across multiple industries. Browse revenue, funding, and growth data for Convertr in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2024 Revenue
$9.5M(Est.)
Funding
$0
Team
55
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | Convertr Hit $9.5m revenue in October 2024 | Estimated |
| 2023 | Convertr Hit $5.4m revenue in December 2023 | Estimated |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 55 employees (December 2024) | |
| 2024 | Reached 49 employees (October 2024) | |
| 2023 | Reached 54 employees (December 2023) | |
| 2022 | Reached 56 employees (December 2022) | |
| 2021 | Reached 38 employees (December 2021) | |
| 2020 | Reached 27 employees (December 2020) | |
| 2020 | Reached 27 employees (June 2020) | |
| 2019 | Reached 30 employees (December 2019) | |
| 2018 | Reached 26 employees (December 2018) |
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