2024 Revenue
$9.6M(Est.)
Funding
$22.2M
Team
52
Founded
2013
TruRating Revenue & Funding (2024)
TruRating generated an estimated $9.6M in annual revenue in 2024. Source: GetLatka estimate
Provider of a point-of-payment rating fintech platform intended to offer businesses a real-time, validated view of customer satisfaction and overall company performance. The company's platform provides consumers with a simple and anonymous way to provide feedback on their shopping or dining experience by rating with a single key-press of 0-9 on payment terminal keypads in retailers across the world, enabling businesses to improve key metrics such as service, value and product selection as well as receive insight needed to make changes and improvements.
Last updated
TruRating Revenue
In 2024, TruRating's revenue reached $9.6M. The company previously reported $5.5M in 2023. Since its launch in 2013, TruRating has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | TruRating Hit $9.6m revenue in October 2024 | Estimated |
| 2023 | TruRating Hit $5.5m revenue in December 2023 | Estimated |
| 2021 | TruRating Hit $3.5m revenue in April 2021 | Not recorded |
| 2013 | Launched with $0 revenue |
TruRating Valuation, Funding Rounds
TruRating has not publicly disclosed its valuation. The company has raised $22.2M in total funding to date.
TruRating has raised $22.2M in total funding across 4 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Funding round | $2.7M | - | - | Not recorded |
| 2016 | Funding round | $13.5M | - | - | Not recorded |
| 2015 | Funding round | $3.8M | - | - | Not recorded |
| 2014 | Funding round | $2.1M | - | - | Not recorded |
Founder / CEO
georgina Nelson
CEO
Formerly Georgina Nelson was a consumer rights lawyer at Europe's largest consumer's association. She Founded TruRating in the year 2013, when she began to notice how influencial online review rites were becoming and the make or break role they were playing for many businesses. Nelson was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like.
TruRating Employees & Team Size
TruRating employs approximately 52 people as of 2026, down from 60 in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 52 employees (December 2024) | Not recorded |
| 2024 | Reached 56 employees (October 2024) | Not recorded |
| 2023 | Reached 60 employees (December 2023) | Not recorded |
| 2022 | Reached 60 employees (December 2022) | Not recorded |
| 2021 | Reached 46 employees (December 2021) | Not recorded |
| 2021 | Reached 54 employees (April 2021) | Not recorded |
Frequently Asked Questions about TruRating
What is TruRating's revenue?
As of 2024, TruRating generated an estimated $9.6M in annual revenue.
Who founded TruRating?
TruRating was founded by georgina Nelson.
When was TruRating founded?
TruRating was founded in 2013.
Who is the CEO of TruRating?
The CEO of TruRating is georgina Nelson.
How much funding does TruRating have?
TruRating raised $22.2M across 4 rounds.
How many employees does TruRating have?
As of 2024, TruRating had 52 employees.
Where is TruRating headquartered?
TruRating is headquartered in London, England, United Kingdom.
Compare TruRating to the industry
TruRating operates across multiple industries. Browse revenue, funding, and growth data for TruRating in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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