Latka logo

2024 Revenue

$9.6M(Est.)

Funding

$22.2M

Team

52

Founded

2013

TruRating Revenue & Funding (2024)

Provider of a point-of-payment rating fintech platform intended to offer businesses a real-time, validated view of customer satisfaction and overall company performance. The company's platform provides consumers with a simple and anonymous way to provide feedback on their shopping or dining experience by rating with a single key-press of 0-9 on payment terminal keypads in retailers across the world, enabling businesses to improve key metrics such as service, value and product selection as well as receive insight needed to make changes and improvements.

Last updated

TruRating Revenue

In 2024, TruRating's revenue reached $9.6M. The company previously reported $5.5M in 2023. Since its launch in 2013, TruRating has shown consistent revenue growth.

TruRating Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$2.5M$5M$7.5M$10M$12.5M2013201520172019202120232024$0$3.5M$9.6MSource: GetLatka.com
YearMilestoneSource
2024TruRating Hit $9.6m revenue in October 2024Estimated
2023TruRating Hit $5.5m revenue in December 2023Estimated
2021TruRating Hit $3.5m revenue in April 2021
2013Launched with $0 revenue

TruRating Valuation, Funding Rounds

TruRating has not publicly disclosed its valuation. The company has raised $22.2M in total funding to date.

TruRating has raised $22.2M in total funding across 4 rounds, with its most recent round in 2018.

TruRating Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$5M$0.4$10M$0.6$15M$0.8$20M$1$25M201320142015201620172018Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2018Funding round$2.7M--
2016Funding round$13.5M--
2015Funding round$3.8M--
2014Funding round$2.1M--

Founder / CEO

georgina Nelson

CEO

Formerly Georgina Nelson was a consumer rights lawyer at Europe's largest consumer's association. She Founded TruRating in the year 2013, when she began to notice how influencial online review rites were becoming and the make or break role they were playing for many businesses. Nelson was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for TruRating yet.

TruRating Employees & Team Size

TruRating employs approximately 52 people as of 2026, down from 60 in 2023.

TruRating Team GrowthReported headcount over time015304560752013201520172019202120232024005252Source: GetLatka.com
YearMilestoneSource
2024Reached 52 employees (December 2024)
2024Reached 56 employees (October 2024)
2023Reached 60 employees (December 2023)
2022Reached 60 employees (December 2022)
2021Reached 46 employees (December 2021)
2021Reached 54 employees (April 2021)

Frequently Asked Questions about TruRating

What is TruRating's revenue?

TruRating generates an estimated $9.6M in annual revenue.

Who founded TruRating?

TruRating was founded by georgina Nelson.

Who is the CEO of TruRating?

The CEO of TruRating is georgina Nelson.

How much funding does TruRating have?

TruRating raised $22.2M across 4 rounds.

How many employees does TruRating have?

TruRating has 52 employees.

Where is TruRating headquarters?

TruRating is headquartered in London, England, United Kingdom.

Compare TruRating to the industry

TruRating operates across multiple industries. Browse revenue, funding, and growth data for TruRating in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile
TruRating Revenue 2024: $9.6M Est. ARR, $22.2M Raised