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Provider of a point-of-payment rating fintech platform intended to offer businesses a real-time, validated view of customer satisfaction and overall company performance. The company's platform provides consumers with a simple and anonymous way to provide feedback on their shopping or dining experience by rating with a single key-press of 0-9 on payment terminal keypads in retailers across the world, enabling businesses to improve key metrics such as service, value and product selection as well as receive insight needed to make changes and improvements.
Last updated
In 2024, TruRating's revenue reached $9.6M. The company previously reported $5.5M in 2023. Since its launch in 2013, TruRating has shown consistent revenue growth.
TruRating has not publicly disclosed its valuation. The company has raised $22.2M in total funding to date.
TruRating has raised $22.2M in total funding across 4 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Funding round | $2.7M | - | - | |
| 2016 | Funding round | $13.5M | - | - | |
| 2015 | Funding round | $3.8M | - |
CEO
Formerly Georgina Nelson was a consumer rights lawyer at Europe's largest consumer's association. She Founded TruRating in the year 2013, when she began to notice how influencial online review rites were becoming and the make or break role they were playing for many businesses. Nelson was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like.
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We do not have customer count information for TruRating yet.
TruRating employs approximately 52 people as of 2026, down from 60 in 2023.
TruRating generates an estimated $9.6M in annual revenue.
TruRating was founded by georgina Nelson.
The CEO of TruRating is georgina Nelson.
TruRating raised $22.2M across 4 rounds.
TruRating has 52 employees.
TruRating is headquartered in London, England, United Kingdom.
TruRating operates across multiple industries. Browse revenue, funding, and growth data for TruRating in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2024 Revenue
$9.6M(Est.)
Funding
$22.2M
Team
52
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | TruRating Hit $9.6m revenue in October 2024 | Estimated |
| 2023 | TruRating Hit $5.5m revenue in December 2023 | Estimated |
| 2021 | TruRating Hit $3.5m revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
| - |
| 2014 | Funding round | $2.1M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 52 employees (December 2024) | |
| 2024 | Reached 56 employees (October 2024) | |
| 2023 | Reached 60 employees (December 2023) | |
| 2022 | Reached 60 employees (December 2022) | |
| 2021 | Reached 46 employees (December 2021) | |
| 2021 | Reached 54 employees (April 2021) |
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