TruRatingrevenue & funding
Retail Analytics SoftwareLondon, England, United KingdomFounded 2013CEO georgina Nelson
TruRating is a Retail Analytics Software company based in London, founded in 2013.
TruRating revenue
TruRating has not published its revenue. GetLatka estimates it at about $9.6M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $3.5M | – |
| Dec 2023 | $5.5MEST. | GetLatka estimate |
| Oct 2024 | $9.6MEST. | GetLatka estimate |
– source not recorded
TruRating funding rounds & investors
TruRating has raised $22.2M across four rounds since 2014. The latest was a $2.7M funding round in September 2018.
| Date | Round | Raised |
|---|---|---|
| Sep 2018 | Funding round | $2.7M |
| Aug 2016 | Funding round | $13.5M |
| 2015 | Funding round | $3.8M |
| Nov 2014 | Funding round | $2.1M |
| Total raised | $22.2M |
TruRating competitors
TruRating competes most directly with SurveyMonkey, Trustpilot, Podium, Yotpo and 2 others.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
 SurveyMonkey | $380M | – | 1,363 | – |
 Trustpilot | $225.8M | $179.7M | 1,143 | 2007 |
 Podium | $219.9M | $421.6M | 1,494 | 2014 |
 Yotpo | $213M | $436M | 894 | 2011 |
 Birdeye | $100M | $93M | 1,000 | 2012 |
 Reputation | $93M | $325.3M | 500 | 2006 |
| TruRating | $9.6M | $22.2M | 52 | 2013 |
TruRating CEO, founders & employees
georgina Nelson founded TruRating in 2013 and runs it as CEO. TruRating had 52 employees (December 2024, LinkedIn), down from 60 a year earlier.
- georgina NelsonFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 52 | |
| Oct 2024 | 56 | |
| Dec 2023 | 60 | |
| Dec 2022 | 60 | |
| Dec 2021 | 46 | |
| Apr 2021 | 54 | – |
TruRating FAQ
What is TruRating's revenue?
GetLatka estimates TruRating's revenue at about $9.6M a year (October 2024). The company hasn't published its own figure.
How much funding has TruRating raised?
TruRating has raised $22.2M across four funding rounds. The latest was a $2.7M funding round in September 2018.
How many employees does TruRating have?
TruRating had 52 employees in December 2024, according to LinkedIn.
Who is the CEO of TruRating?
georgina Nelson is the CEO of TruRating and founded the company in 2013.
Who founded TruRating?
georgina Nelson founded TruRating in 2013.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Dec 23, 2024Data disclaimerReport a correctionClaim this profileRun TruRating? Join the podcast