How Convertri CEO Andy Fletcher grew Convertri to $1.5M revenue and 1.7K customers in 2021.

hey folks my guest today is andy fletcher he's building convertery.com it's the fastest funnel builder out there so he says let's test it out andy ready to take the top let's do it how do you quantify that fastest funnel builder what's that mean uh so to us it's two key factors one is like how fast can you build the thing yourself and we're all about freeform editing so with most of our competitors are blocky based which means you lay your page out in rows and columns and sections which is great until you want to do something unusual or even for most people just like moving their logo from the top left to the top right that's effort whereas with ours you just literally drag it across the screen and it's in its new location and the other half is being like page load speed and we're we're still the fastest loading pages like i think you can beat us like what one agency feed us but like but they spend like 10 grand on a single page um but like anything short of that like you can't beat up page load speeds which is getting more and more important what makes you so fast technology wise you have on your home page that you loaded under 518 milliseconds everyone else is above 1.41 seconds why are you so fast why can't they copy you uh because everything is built from the ground up to be like 100 pre-calculated completely cached the result though like what's unique about your background where you can do that and others can't uh so uh two parts to that one like a lot of the legacy competitors we have like it was just never designed to work that way and making it work that way is just a lot of effort and for a lot of the newer competitors truthfully i don't think they've tried like i mean i i've got a computer science degree i've spent four years up there it's like i've got a heavy technology experience but like caching's not exactly new so like other people could do this i'm sure but they don't seem to do it or don't seem to get it right um i can't really tell you why they don't do it who would you consider your major competitors uh so kind of in two directions there's sort of the more like digital marketing focus guys who uh like click funnels for example who are certainly out selling us uh ebola russell brunson is a phenomenal marketer and business owner uh he's a machine um and then in the more sort of like page builder specific direction is guys like instapage and unbounce and so so which side do you want to go when which side you see yourself competing on uh so so we generally compete on the like better individual page builder uh so people that want to do like best of breed stack whereas for example so against insta page and unbounce whereas click funnels are like more of an all-in-one and each component is worse than a best of breed which i don't think is a like you know it's not like one way is right and one way is wrong like a smaller company getting started might be better off with that all in one thing certainly once you get any kind of scale going people tend to need the best of breed features quite quickly we think so so i mean is i mean you you know that because you look at you just look at your sales do you see people switching to you from click funnels and can you quantify it uh i mean definitely like we built a page importer specifically for that like we get tons of people come over like we can you can point the converter page in portrait just about any page on the internet and it'll import it in you can start editing it which really helps people transfer over from these other other sections where can what's the link for that where can people see that uh i mean it's it's one of many features probably too many on convertery.com uh there's a there's a demo of it uh or should be on the site somewhere i can't even remember where sorry but like why isn't this like convertery.com forward slash import page like website greater hubspot this is like a brilliant marketing thing why wouldn't you put that like front and center on its own landing page ah because you're better at my job than i am well i don't believe that but but seriously is there no easy way for my audience to go use that like right now they have to sign up for an account and do a bunch of work uh what what do you mean by i'm sorry i'm trying to help you out brother if there's someone listening right now using clickfunnels and they're frustrated because click funnels limits them to a box and they want to import their click funnels instantly into convertery what's the link they can go to to paste in the click funnels link and convert it instantly uh i mean it is inside the account you have to create one plus a minute gosh pull that thing out that would be huge that'd be a hit awesome thank you okay so i'm alone if i log in where do i go uh so if you log in then go to like in inside of any funnel click import page and you'll have a box uh you can stick a stick a page link in this reminds me a lot there's a lot of free uh chrome extensions where you can convert like any website into like a figma file and those things kill it for figma for their onboarding for like their new users uh gosh there's a i feel like there's a massive play for you there um super thank you very much well so how's it going though during cove last time we spoke was back early last year and i think you said you had just passed 1700 customers where are you today uh so so we track um we have a bunch of different like deal plans because of our affiliate background i tend not to pay attention to customer numbers i should have had that one ready for you know don't um we're up we're what about 1.3 mil arr last time we spoke and we're at 1.5 now so we're about we're 20 20 bigger than we were last time we spoke um where did most of the growth come from is it still the affiliate model uh honestly it's even more than before it's now word of mouth like we we still like paid traffic never seems to quite take but people love it they keep talking about it um we've got like the reseller deals ramping up really well um clickbank are now pushing us like in their membership area which is really exciting uh that's a big source of new accounts um we got really helped out by uh ryan levasque did uh a big thing about his ask model and like bigged up quiz software we sell a one-time fee piece of software called quiz tree which is like lead gen into convertery we sell liquid tree low price front end 67 one time and then people buy that and we introduced them to convert tree on the back end of that how did you convince ryan to do that oh sorry uh it was he didn't do anything to do with us he was promoting his own like his ask method course and i think it's bucket.io which is like more expensive monthly than we are one time it's clearly like you know it's no competition that's way better software but we've got a one-time price point lots of people take a look at bucky.io go oh i don't know about that that's maybe that's a bit expensive coming by quizzitry and that gives us like phenomenal lead how do they know to how do they go from bucket i o to quiz a treat are you mentioned somewhere or you're saying the google search keywords they just search for quiz builders and they find us okay so quiz builders is the link there that's the search term yeah definitely and it's so it's not like he was you know they were bigging up converter um quizzity at all but like they just made a big thing out of quiz builders so demand for quiz builders happened and you just went in capital i love that you just went cap eyes on that traffic i i would love to say that like you know we did anything intentional there we already had this thing and we noticed sales just started going up we were like hey what happened interesting okay so so you and this is weird so you don't know how many customers you have i guess i'm confused why you don't why you wouldn't know that number that's something i look at like obsessively if i was the founder of a sas company uh because it's um certain like we have a bunch of legacy plans that have all kinds of uh so for example back in 26 july 2016 we sold the one and only lifetime deal for converter we've ever done that was the original launch we sold like three quarters of a million dollars of it in six days when was that so july 2016 and you sold how much and how many days uh we sold 750 000 worth of it in six days and did you use appsumo for that no that was affiliates ah absolute deal terms are terrible if you can get your own affiliates if you can't then it's it's probably a good play if you can it's not great terms and remind everyone how you lined up all these affiliates because i remember this being really impressive and you told me like last time the majority of your revenue to get going up to a million bucks in revenue came from affiliate marketing uh i would love to tell you like i mean i can tell you some of the techniques i use to recruit new people but honestly a big part of it is i've been in the industry a decade i used to run an affiliate network i know everyone um and i realized that's not exactly replicable for someone else listening but that's what network did you run it was called...