CoolToolwhat it was and what happened
A/B Testing SoftwareSan Francisco, CaliforniaFounded 2011
Shut downCoolTool is a marketing testing SaaS platform that seamlessly incorporates nonconscious measurement tools and traditional survey-based research.
LinkedInUpdated Sep 2, 2026
CoolTool CEO
Craig Stevens was CEO of CoolTool.
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Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Sep 2, 2026Data disclaimerReport a correction