Cordialrevenue & funding
Marketing Automation SoftwareSan Diego, CaliforniaFounded 2014CEO Jeremy Swift
Cordial empowers marketing teams to create personal relationships with every customer. Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel.
Cordial revenue
Cordial has not published its revenue. GetLatka estimates it at about $17.2M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $6.3M | – |
| Dec 2023 | $10.7MEST | GetLatka estimate |
| Oct 2024 | $17.2MEST | GetLatka estimate |
– source not recorded
Cordial funding rounds & investors
Cordial has raised $23.6M across four rounds since 2014. The latest was a $15M funding round in June 2018.
| Date | Round | Raised |
|---|---|---|
| Jun 2018 | Funding round | $15M |
| Feb 2017 | Funding round | $6.5M |
| Apr 2015 | Funding round | $1.7M |
| Aug 2014 | Funding round | $350K |
| Total raised | $23.6M |
Cordial competitors
Cordial competes most directly with HubSpot, Klaviyo, ActiveCampaign and Intuit Mailchimp.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Klaviyo | $1.2B | $678.5M | 2,875 | 146K | 2012 |
 ActiveCampaign | $290.5M | $360M | 865 | 145K | 2003 |
 Intuit Mailchimp | $180.1M | – | 1,637 | 140M | 2001 |
| Cordial | $17.2M | $23.6M | 245 | – | 2014 |
Cordial CEO, founders & employees
Jeremy Swift founded Cordial in 2014 and runs it as CEO. Cordial had 245 employees (December 2024, LinkedIn), up from 213 a year earlier.
- Jeremy SwiftFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 245 | |
| Oct 2024 | 238 | |
| Dec 2023 | 213 | |
| Dec 2022 | 195 | |
| Dec 2021 | 151 | |
| Apr 2021 | 84 | – |
Cordial FAQ
What is Cordial's revenue?
GetLatka estimates Cordial's revenue at about $17.2M a year (October 2024). The company hasn't published its own figure.
How much funding has Cordial raised?
Cordial has raised $23.6M across four funding rounds. The latest was a $15M funding round in June 2018.
How many employees does Cordial have?
Cordial had 245 employees in December 2024, according to LinkedIn.
Who is the CEO of Cordial?
Jeremy Swift is the CEO of Cordial and founded the company in 2014.
Who founded Cordial?
Jeremy Swift founded Cordial in 2014.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Cordial? Join the podcast