Datoramarevenue, acquisition & funding
Marketing Analytics SoftwareNew YorkFounded 2012
Datorama was acquired by Salesforce. See Salesforce's profile →
Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs.
Datorama revenue
Datorama's annual revenue was $22.6M in August 2020, its last figure before Salesforce bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $22.6M | – |
– source not recorded
Who owns Datorama
Salesforce owns Datorama. The date and price of the deal are not on record.
Datorama funding rounds & investors
Datorama has raised $50M across three rounds since 2013. The latest was a $32M Series C in September 2016.
| Date | Round | Raised |
|---|---|---|
| Sep 2016 | Series C | $32M |
| Sep 2014 | Series B | $15M |
| Aug 2013 | Series A | $3M |
| Total raised | $50M |
Datorama employees
Datorama had 451 employees (December 2020).
Team mix (Dec 2020): 124 engineers, 58 in sales, 18 in marketing
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 451 | – |
| Aug 2020 | 251 | – |
| Jun 2020 | 456 | – |
| Dec 2019 | 440 | – |
| Dec 2018 | 363 | – |
Datorama FAQ
What was Datorama's revenue?
Before Salesforce bought it, Datorama's annual revenue was $22.6M in August 2020 (source not recorded).
Who owns Datorama?
Salesforce owns Datorama.
How much funding has Datorama raised?
Datorama raised $50M across three funding rounds before Salesforce bought it. The last was a $32M Series C in September 2016.
How many employees does Datorama have?
Datorama had 451 employees in December 2020.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Datorama? Join the podcast