Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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We revolutionise the way people engage with information and make it useful. Improved Apps is the creator of the first User Engagement Layer, which is the missing link between how people use applications today and how they will use them in the future.
The User Engagement Layer allows companies to:
- Innovate with agility to support the desired pace of the business - Onboard users quicker and engage users better, capturing contextual feedback for continuous improvement - Streamline a consistent user experience.
The 'User Engagement Layer' is a powerful approach to deliver digital content with minimal disruption and faster return on investment. Improved Apps continues to lead the market today, with more and more Fortune 500 businesses using the user engagement layer.
Increase sales, predictability & productivity whilst op, Salesforce innovation award winner 2021 for Brambles success story: See full story here: https://www.improvedapps.com/wp-content/uploads/Improved-Apps-Zero-Classroom-Training.pdf
https://www.salesforce.com/news/stories/salesforce-announces-2021-partner-innovation-award-winners/
Last updated
In 2024, Improved Apps's revenue reached $2.7M. The company previously reported $1.8M in 2023. Since its launch in 2011, Improved Apps has shown consistent revenue growth.
Improved Apps is a bootstrapped Salesforce AppExchange Apps startup. Founded in 2011, Improved Apps has grown to $2.7M in revenue without raising any venture capital or outside funding.
As a self-funded Salesforce AppExchange Apps SaaS company, Improved Apps has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Improved Apps serves 200 customers.
Improved Apps employs approximately 9 people as of 2026. It serves 200 customers that rely on its solutions.
Improved Apps generates an estimated $2.7M in annual revenue.
Improved Apps was founded by Keith Clarke.
The CEO of Improved Apps is Keith Clarke.
Improved Apps is bootstrapped and has not raised outside funding.
Improved Apps has 9 employees.
Improved Apps is headquartered in Camberley, United Kingdom.
Improved Apps operates across multiple industries. Browse revenue, funding, and growth data for Improved Apps in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$2.7M(Est.)
Customers
200
Funding
$0
Avg ACV
$13.7K
Team
9
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | Improved Apps Hit $2.7m revenue in October 2024 | Estimated |
| 2023 | Improved Apps Hit $1.8m revenue in November 2023 | Estimated |
| 2022 | Improved Apps Hit $2.5m revenue in November 2022 | |
| 2022 | Improved Apps Hit $2.5m revenue in May 2022 | |
| 2021 | Improved Apps Hit $490.8k revenue in November 2021 | |
| 2021 | Improved Apps Hit $490.8k revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 9 employees (October 2024) | |
| 2023 | Reached 9 employees (November 2023) | |
| 2022 | Reached 20 employees (November 2022) | |
| 2022 | Reached 20 employees (May 2022) | |
| 2021 | Reached 10 employees (November 2021) | |
| 2021 | Reached 10 employees (April 2021) | |
| 2020 | Reached 9 employees (November 2020) |
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