2024 Revenue
$2.7M
Customers
200
Funding
$0
YOY
49.8%
Avg ACV
$13.7K
Team
9
Churn
5%
Founded
2011
How Improved Apps CEO Keith Clarke grew Improved Apps to $2.7M revenue and 200 customers in 2024.
Get the right information to the right people at the right time.
Harness the wisdom of your experts and share tailored knowledge across your entire organisation.
We revolutionise the way people engage with information and make it useful. Improved Apps is the creator of the first User Engagement Layer, which is the missing link between how people use applications today and how they will use them in the future.
The User Engagement Layer allows companies to:
- Innovate with agility to support the desired pace of the business - Onboard users quicker and engage users better, capturing contextual feedback for continuous improvement - Streamline a consistent user experience.
The 'User Engagement Layer' is a powerful approach to deliver digital content with minimal disruption and faster return on investment. Improved Apps continues to lead the market today, with more and more Fortune 500 businesses using the user engagement layer.
Increase sales, predictability & productivity whilst op, Salesforce innovation award winner 2021 for Brambles success story: See full story here: https://www.improvedapps.com/wp-content/uploads/Improved-Apps-Zero-Classroom-Training.pdf
https://www.salesforce.com/news/stories/salesforce-announces-2021-partner-innovation-award-winners/
Last updated
Improved Apps Revenue
In 2024, Improved Apps's revenue reached $2.7M. The company previously reported $1.8M in 2023. Since its launch in 2011, Improved Apps has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Improved Apps Hit $2.7m revenue in October 2024 | |
| 2023 | Improved Apps Hit $1.8m revenue in November 2023 | |
| 2022 | Improved Apps Hit $2.5m revenue in November 2022 | |
| 2022 | Improved Apps Hit $2.5m revenue in May 2022 | |
| 2021 | Improved Apps Hit $490.8k revenue in November 2021 | |
| 2021 | Improved Apps Hit $490.8k revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
Improved Apps Valuation, Funding Rounds
Improved Apps is a bootstrapped Salesforce AppExchange Apps startup. Founded in 2011, Improved Apps has grown to $2.7M in revenue without raising any venture capital or outside funding.
As a self-funded Salesforce AppExchange Apps SaaS company, Improved Apps has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Keith Clarke
Keith Clarke is listed as Founder / CEO at Improved Apps.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Improved Apps serves 200 customers.
Improved Apps Employees & Team Size
Improved Apps employs approximately 9 people as of 2026. It serves 200 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 9 employees (October 2024) |
| 2023 | Reached 9 employees (November 2023) |
| 2022 | Reached 20 employees (November 2022) |
| 2022 | Reached 20 employees (May 2022) |
| 2021 | Reached 10 employees (November 2021) |
| 2021 | Reached 10 employees (April 2021) |
| 2020 | Reached 9 employees (November 2020) |
Frequently Asked Questions about Improved Apps
What is Improved Apps's revenue?
Improved Apps generates $2.7M in revenue.
Who founded Improved Apps?
Improved Apps was founded by Keith Clarke.
Who is the CEO of Improved Apps?
The CEO of Improved Apps is Keith Clarke.
How much funding does Improved Apps have?
Improved Apps raised $0.
How many employees does Improved Apps have?
Improved Apps has 9 employees.
Where is Improved Apps headquarters?
Improved Apps is headquartered in Camberley, United Kingdom.
Compare Improved Apps to the industry
Improved Apps operates across multiple industries. Browse revenue, funding, and growth data for Improved Apps in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
NextME
NextME makes it simple for businesses to manage waitlists and serve more customers. Track visits and wait times, engage your customers in real-time with a custom virtual waiting room, and grow your business like never before. NextME leverages proprietary historical data to help businesses quote more accurate wait times during peak hours. We believe in superior customer service and that waiting in line can be done virtually, not physically. NextME's digital waitlist for businesses is available to download in the App Store today: http://apple.co/1IUTQWw We're hiring! See our current opening positions here: https://bit.ly/3llzOho Need an extra hand with a product demo? Give us a call at (877) 639-8631
BluAgent
BluAgent Technologies is a fully integrated SaaS platform that streamlines and simplify the entire safety and compliance process
Headway Essex
Headway Essex is a charity that supports people living with acquired brain injury, ensuring they can live a fulfilling life.
Digital Horizon
Digital Horizon is a VC firm focused on backing exceptional entrepreneurs building B2B software-based solutions and marketplaces. With a presence in London, Tel Aviv and Moscow, Digital Horizon aims to seek out early-stage technology companies with the ultimate goal to assist them in building and scaling their business.
Trefis
Provider of a business analysis technology. The company provides a data analytics technology for investors and decision-makers in business that allows users to share, use, and collaborate on analysis.
Liquid Logics
Liquid Logics, a True cloud-based SaaS Full Cycle Lending Software Solution for the residential Mortgage banking Industry. Based in the greater Kansas City area, Liquid Logics developed a full cycle Loan creation, Automated Underwriting and Mortgage Brief Case empowering borrower transparency and direct control of the loan process, changing their experience the way Travelocity did to the travel market. Liquid Logics unlike other legacy Loan Origination System who promise future roadmaps for online systems, provides today, online secure products that are focused on allowing consumers and lenders to effectively self-manage the flow of information and bi-directional direct communication between all interested parties of the transaction on all platform mobile, PC or tablets. The suite of products will provide real efficiency and profitability while gaining a competitive advantage. For more information please visit liquidlogics.com or contact us directly at 816-295-6240