2024 Revenue
$2.7M
Customers
200
Funding
$0
YOY
49.8%
Avg ACV
$13.7K
Team
9
Founded
2011
How Improved Apps CEO Keith Clarke grew to $2.7M revenue and 200 customers in 2024.
Get the right information to the right people at the right time.
Harness the wisdom of your experts and share tailored knowledge across your entire organisation.
We revolutionise the way people engage with information and make it useful. Improved Apps is the creator of the first User Engagement Layer, which is the missing link between how people use applications today and how they will use them in the future.
The User Engagement Layer allows companies to:
- Innovate with agility to support the desired pace of the business - Onboard users quicker and engage users better, capturing contextual feedback for continuous improvement - Streamline a consistent user experience.
The 'User Engagement Layer' is a powerful approach to deliver digital content with minimal disruption and faster return on investment. Improved Apps continues to lead the market today, with more and more Fortune 500 businesses using the user engagement layer.
Increase sales, predictability & productivity whilst op, Salesforce innovation award winner 2021 for Brambles success story: See full story here: https://www.improvedapps.com/wp-content/uploads/Improved-Apps-Zero-Classroom-Training.pdf
https://www.salesforce.com/news/stories/salesforce-announces-2021-partner-innovation-award-winners/
Last updated
Improved Apps Revenue
In 2024, Improved Apps's revenue reached $2.7M. The company previously reported $1.8M in 2023. Since its launch in 2011, Improved Apps has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Improved Apps Hit $2.7m revenue in October 2024 | |
| 2023 | Improved Apps Hit $1.8m revenue in November 2023 | |
| 2022 | Improved Apps Hit $2.5m revenue in November 2022 | |
| 2021 | Improved Apps Hit $490.8k revenue in November 2021 | |
| 2011 | Launched with $0 revenue |
Improved Apps Valuation, Funding Rounds
Improved Apps is a bootstrapped Salesforce AppExchange Apps startup. Founded in 2011, Improved Apps has grown to $2.7M in revenue without raising any venture capital or outside funding.
As a self-funded Salesforce AppExchange Apps SaaS company, Improved Apps has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Improved Apps serves 200 customers.
Improved Apps Employees & Team Size
Improved Apps employs approximately 9 people as of 2026. It serves 200 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 9 employees (October 2024) |
| 2023 | Reached 9 employees (November 2023) |
| 2022 | Reached 20 employees (November 2022) |
| 2022 | Reached 20 employees (May 2022) |
| 2021 | Reached 10 employees (November 2021) |
| 2021 | Reached 10 employees (April 2021) |
| 2020 | Reached 9 employees (November 2020) |
Frequently Asked Questions about Improved Apps
What is Improved Apps's revenue?
Improved Apps generates an estimated $2.7M in annual revenue.
Who founded Improved Apps?
Improved Apps was founded by Keith Clarke.
Who is the CEO of Improved Apps?
The CEO of Improved Apps is Keith Clarke.
How much funding does Improved Apps have?
Improved Apps is bootstrapped and has not raised outside funding.
How many employees does Improved Apps have?
Improved Apps has 9 employees.
Where is Improved Apps headquarters?
Improved Apps is headquartered in Camberley, United Kingdom.
Compare Improved Apps to the industry
Improved Apps operates across multiple industries. Browse revenue, funding, and growth data for Improved Apps in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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