As of August 2026, Latka tracks 1 buyer intent data providers SaaS companies with $100M+ in annual revenue. They have combined revenues of $200M and employ 1.6K people. They have raised $524M and serve 150 customers combined.
Every company below sells buyer intent data providers software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Buyer intent data providers specialize in collecting and analyzing information regarding potential customers' online behaviors to determine their readiness to purchase specific products or services. By capturing signals such as website visits, content engagement, and search queries, these providers equip businesses with the intelligence needed to identify prospects who are actively researching solutions similar to their offerings. The primary use cases for buyer intent data include optimizing marketing campaigns, enhancing sales strategies, and improving customer engagement by targeting accounts that exhibit purchase intent. Common features of these platforms often involve data analytics capabilities, integration with customer relationship management (CRM) systems, and real-time reporting on buyer behavior. Typical users of buyer intent data include sales personnel, marketing teams, and lead generation specialists who aim to foster more informed and timely interactions with potential clients.
Sorting: Highest -> Lowest
Showing 1 of 1 companies ranked by annual revenue.
San Francisco, California, United States
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
Latka tracks 1 buyer intent data providers SaaS companies with $100M+ in annual revenue. Together they generate $200M in annual revenue and employ 1.6K people.
6Sense is the largest, with $200M in annual revenue, founded in 2013.
The average buyer intent data providers SaaS company in this list makes $200M a year, across 1 companies with reported revenue. They serve 150 customers combined.
Ranked by annual revenue, the leaders are 6Sense.
The 1 buyer intent data providers SaaS companies with $100M+ in annual revenue tracked here have raised $524M in disclosed funding between them.
- The product must provide data on user engagement signals that indicate purchase intent - It should enable businesses to identify and prioritize prospects actively researching related products or services - The solution must offer integration capabilities with existing CRM or marketing toolsets - It should include analytics features for interpreting buyer behavior and trends - Not just providing demographic data; must also analyze behavioral data for actionable insights - It must support use cases for both B2B and B2C environments
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