Latka logo

Top 308 Customer Revenue Optimization (CRO) Software SaaS Companies in May 2026

As of May 2026, there are 308 SaaS companies in Customer Revenue Optimization (CRO) Software. They have combined revenues of $1.5B and employ 13.5K people. They have raised $756.1M and serve 7.1M customers combined.

Customer Revenue Optimization (CRO) Software is a category of business technology that focuses on maximizing revenue from existing customers. These tools leverage data analytics and customer insights to enhance strategies related to pricing, retention, and upselling. By providing a more profound understanding of customer interactions, businesses can tailor their approaches to not only retain customers but also encourage them to spend more. Typical features of CRO software include customer behavior analysis, pricing strategy optimization, personalized marketing campaigns, and performance tracking metrics. Users often include sales professionals, marketing teams, and revenue operations specialists who aim to improve financial outcomes through informed decision-making. The software is especially valuable for organizations looking to enhance customer relationships and drive long-term engagement, ensuring sustainable growth in revenue streams.

Companies
308
Revenue
$1.5B
Funding
$756.1M
Employees
13.5K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Revenue Optimization (CRO) Software Companies

Showing 10 of 35 companies ranked by annual revenue.

1
Cendyn

Boca Raton, Florida, United States

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 32,000 customers worldwide in more than 150 countries - including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

Revenue
$80.7M
Customers
-
Year founded
1996
Funding
-
Team size
734
Growth
-
2
SaviLinx

Brunswick, Georgia, United States

Provider of business process and marketing services. The company offers cloud-based and scalable contact center technology platform for customer retention, sales conversion, customer service, back office and technical support services.

Revenue
$69.8M
Customers
-
Year founded
2013
Funding
-
Team size
593
Growth
49.77%
3
NextRoll

San Francisco, California, United States

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.

Revenue
$56.2M
Customers
-
Year founded
2007
Funding
-
Team size
511
Growth
-
4
Atica Global

Jersey City, New Jersey, United States

Atica is a last-mile sales & revenue management company that leverages proprietary lead generation & CRM tool to maximize revenue from proactive sales.

Revenue
$54.5M
Customers
-
Year founded
2020
Funding
-
Team size
136
Growth
-
5
Enable

San Francisco, California, United States

Supplier rebate management platform

Revenue
$50M
Customers
2K
Year founded
2016
Funding
$242.6M
Team size
639
Growth
90.84%
6
Zaihui

Shanghai, Shanghai, China

Zaihui is a SaaS-based data-driven marketing automation solution for local businesses that offers them with member management, precipitation members, incentive members, and mining member values. Product system offers intelligent precision marketing, integral marketing, stored-value marketing, anniversary marketing, attendant performance, theme marketing activities, and brand packaging marketing. Zaihui is headquartered in China and the company was founded in 2015.

Revenue
$49M
Customers
-
Year founded
2015
Funding
$76M
Team size
155
Growth
-
7
Aviso AI

Redwood City, California, United States

AI-powered sales forecasting and visibility solutions

Revenue
$37M
Customers
-
Year founded
2014
Funding
$46M
Team size
336
Growth
188.5%
8
Get Sales

Austin, Texas, United States

Sales engagement and conversion firm offering customer acquisition and recruitment to help companies get the most out of every lead

Revenue
$35M
Customers
-
Year founded
2018
Funding
-
Team size
183
Growth
-
9
OneLocal

Toronto, Ontario, Canada

B2B SAAS customer acquisition and retention platform

Revenue
$34M
Customers
-
Year founded
2013
Funding
-
Team size
92
Growth
265.05%
10
Planhat

Stockholm, Stockholm Lan, Sweden

Planhat offers a Customer Success Platform built to make customer success simple. Planhat is a powerful, beautiful, and an easy to use tool for customer success. Planhat helps companies manage renewals, reduce churn, increase and identify upsell opportunities, and communicate seamlessly with team members. At Planhat, we are passionate about customer success and are proud to have been part of the evolution of CS over the past 15 years, with a team and founders who have been working in the field since before the official title of customer success came about. With all the experience and knowledge we built a solution that we love to use, and one that our customers enjoy using to achieve their financial and operational goals.

Revenue
$33M
Customers
1K
Year founded
2014
Funding
$50M
Team size
171
Growth
163%

Inclusion Criteria

- Must provide analytics features to identify customer spending behavior - Should offer tools for optimizing pricing strategies based on customer data - Must include capabilities for enhancing customer retention through personalized engagement - Should facilitate upselling and cross-selling initiatives based on customer insights - Not just focused on general sales; must specifically target strategies to extract more revenue from existing customers - Should allow for performance tracking to measure the effectiveness of implemented strategies - Must support integration with existing CRM and sales platforms