Alidarevenue & funding
Analytics PlatformsCanadaFounded 2000CEO Ross Wainwright
Alida is a software company that provides a customer experience management (CXM) platform. Their platform enables businesses to collect, analyze, and act on customer feedback and insights, helping them to improve customer satisfaction, loyalty, and retention.
Alida revenue
Alida has not published its revenue. GetLatka estimates it at about $69.4M a year (October 2024).
| As of | Revenue | Source |
|---|---|---|
| Oct 2021 | $14.2M | – |
| Nov 2023 | $55.2M | – |
| Oct 2024 | $69.4MEST. | GetLatka estimate |
– source not recorded
Alida funding rounds & investors
Alida has raised $82.4M across seven rounds since 2006. The latest was a $3M Series D in November 2021.
| Date | Round | Raised |
|---|---|---|
| Nov 2021 | Series D | $3M |
| Oct 2021 | Series D | $20M |
| Jul 2020 | Debt Financing | $20M |
| Jul 2014 | Venture | $12.9M |
| Jan 2014 | Venture | $3.5M |
| Sep 2012 | Venture | $20M |
| Oct 2006 | Venture | $3M |
| Total raised | $82.4M |
Alida competitors
Alida competes most directly with CustomerGauge.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
| Alida | $69.4M | $82.4M | 324 | 2000 |
 CustomerGauge | $5.1M | $2.5M | 56 | 2007 |
Alida CEO, founders & employees
Ross Wainwright founded Alida in 2000 and runs it as CEO. Alida has 324 employees (December 2024, LinkedIn), down from 501 a year earlier.
- Ross WainwrightCo-founder & CEO
- Efrem AinsleyChief Executive Officer
- Jenna DormanChief Revenue Officer (CRO)
- Alexandra CrossleyVice President, Customer Success (EMEA) & Head of Europe
- Trisha JacobsVice President, Customer Success
- Dave KuyperVP, Cloud Engineering
Also at AlidaSherwin Chu, Delia Lai
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 324 | |
| Oct 2024 | 349 | |
| Nov 2023 | 501 | – |
| Jul 2023 | 501 | – |
| Nov 2022 | 323 | – |
| Nov 2021 | 145 | – |
| Oct 2021 | 145 | – |
Alida FAQ
How much money does Alida make?
Alida has not published its revenue. GetLatka estimates about $69.4M a year (October 2024).
How much funding has Alida raised?
$82.4M across 7 rounds; the latest was a $3M Series D in November 2021.
Who is the CEO of Alida?
Ross Wainwright, a co-founder.
Who founded Alida?
Ross Wainwright, in 2000.
How many employees does Alida have?
About 324 as of December 2024 (LinkedIn).
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How this page is sourced
2 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 15, 2026Data disclaimerReport a correctionClaim this profileRun Alida? Join the podcast