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Top 206 E-Commerce Personalization Software SaaS Companies in May 2026

As of May 2026, there are 206 SaaS companies in E-Commerce Personalization Software. They have combined revenues of $3.5B and employ 28.6K people. They have raised $3.2B and serve 536.3M customers combined.

E-Commerce Personalization Software refers to tools designed to tailor online shopping experiences for individual users based on their preferences, behaviors, and demographics. This software enhances user engagement by providing features such as product recommendations, dynamic content delivery, and customized marketing messages. It plays a crucial role in optimizing the customer journey, making it more relevant and personalized, thereby increasing conversion rates and customer satisfaction. Common use cases for e-commerce personalization software include delivering personalized product recommendations, customizing email marketing campaigns, and creating tailored landing pages that resonate with specific user segments. Typical features include user-specific search results, behavioral tracking, and data-driven insights that help businesses better understand customer needs. This software is primarily used by marketing teams, e-commerce managers, and customer experience professionals to improve user engagement and drive sales growth.

Companies
206
Revenue
$3.5B
Funding
$3.2B
Employees
28.6K

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top E-Commerce Personalization Software Companies

Showing 10 of 8 companies ranked by annual revenue.

1
Fractal Analytics

New York, New York, United States

Fractal is a globally recognized Enterprise AI company with a vision to power every human decision in the enterprise. Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B. Fractal currently has 5500+ employees across 18 global locations including The United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia. Named Leader by Forrester Forrester Wave: Customer analytics service Q2 2025 Named Leader by Everest Group Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services

Revenue
$330M
Customers
-
Year founded
2000
Funding
$105.7M
Team size
6.7K
Growth
25.48%
2
ActiveCampaign

Chicago, Illinois, United States

provider of marketing automation and customer experience automation (CXA) software

Revenue
$290.5M
Customers
145K
Year founded
2003
Funding
$360M
Team size
865
Growth
48.71%
3
Bloomreach

Mountain View, California, United States

digital experience platform

Revenue
$219.5M
Customers
750
Year founded
2009
Funding
$422M
Team size
1.1K
Growth
-
4
Wunderkind

New York, New York, United States

Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
Growth
49.27%
5
Brevo

Paris, France

a leading customer relationship management

Revenue
$150M
Customers
500K
Year founded
2012
Funding
$198.5M
Team size
254
Growth
-
6
Getresponse

Gdansk, Poland

email marketing platform

Revenue
$150M
Customers
100K
Year founded
1998
Funding
-
Team size
485
Growth
-
7
Netcore Cloud

Mumbai, Maharashtra, India

Indian marketing technology company that offers a range of products and solutions for digital marketing

Revenue
$136.5M
Customers
5K
Year founded
1998
Funding
$3.2M
Team size
1.2K
Growth
36.51%
8
MoEngage

San Francisco, California, United States

customer engagement platform

Revenue
$106.8M
Customers
500M
Year founded
2014
Funding
$181M
Team size
757
Growth
36.18%

Inclusion Criteria

- Must provide automated product recommendations based on user behavior and preferences. - Should enable personalized email marketing tailored to individual customer interests. - Must include features for dynamic content delivery across various customer touchpoints. - Should support customer segmentation to facilitate targeted marketing efforts. - Not just for personalization; must also offer analytics capabilities to track effectiveness and improve personalization strategies.