As of September 2026, Latka tracks 1 lead scoring software companies with $100M+ in annual revenue. They have combined revenues of $200M and employ 1.6K people. They have raised $524M and serve 150 customers combined.
Every company below sells lead scoring software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Lead scoring software is a specialized tool that assists organizations in evaluating and prioritizing potential customers based on their likelihood to convert into paying clients. By applying a systematic methodology, these tools assign numerical or categorical values to leads, which reflect their engagement, behavior, and demographic attributes. This approach not only streamlines the sales process but also enhances marketing efforts by targeting the most promising prospects. Typically, lead scoring software integrates with customer relationship management (CRM) systems and marketing automation platforms to gather data about leads and their interactions with the brand. Features often include customizable scoring models, predictive analytics, and detailed dashboards for tracking lead performance over time. Common user personas for lead scoring software include sales representatives, marketing teams, and business development professionals who rely on data-driven insights to optimize their outreach and improve conversion rates.
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Showing 1 of 1 companies ranked by annual revenue.
San Francisco, California, United States
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
Latka tracks 1 lead scoring software companies with $100M+ in annual revenue. Together they generate $200M in annual revenue and employ 1.6K people.
6Sense is the largest, with $200M in annual revenue, founded in 2013.
The average lead scoring software company in this list makes $200M a year, across 1 companies with reported revenue. They serve 150 customers combined.
Ranked by annual revenue, the leaders are 6Sense.
The 1 lead scoring software companies with $100M+ in annual revenue tracked here have raised $524M in disclosed funding between them.
- The software must provide the ability to assign scores to leads based on their interaction with a company's marketing materials. - It should allow users to customize scoring criteria based on specific business needs or sales processes. - The solution must integrate seamlessly with existing CRM or marketing automation tools. - The software should enable predictive scoring that utilizes historical data to forecast the likelihood of conversion. - It must offer analytics and reporting features to evaluate the effectiveness of lead scoring strategies. - Not just providing basic CRM functionalities; it must specifically focus on lead scoring capabilities.
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