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Top 22 Lead-to-Account Matching and Routing Software Companies With $10M–$100M Revenue (August 2026)

As of August 2026, Latka tracks 22 Lead-to-Account matching and routing software companies with $10M–$100M in annual revenue. They have combined revenues of $473.2M and employ 3.4K people. They have raised $484.3M and serve 351.3K customers combined.

Every company below sells Lead-to-Account matching and routing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Lead-to-Account Matching and Routing Software Companies do

Lead-to-Account Matching and Routing Software is designed to connect incoming leads from various sources—such as web forms, email inquiries, and events—to the appropriate accounts within a Customer Relationship Management (CRM) system. This software automates the process of matching leads to existing accounts, ensuring that sales teams can engage with leads effectively and efficiently. The routing feature further enhances this process by assigning leads to the right sales representatives based on predetermined rules, such as territory, ownership, or lead attributes. Typical use cases include improving lead conversion rates, enhancing sales team efficiency, and providing a seamless workflow for managing incoming leads. Features often include automatic lead assignment, data enrichment, reporting capabilities, and integrations with other sales and marketing tools. Common buyer personas for this software include sales operations professionals, marketing teams, and business development representatives, all of whom seek to optimize their lead management processes and improve overall sales performance.

Companies
22
Revenue
$473.2M
Funding
$484.3M
Employees
3.4K

Filters

Sorting: Highest -> Lowest

Filters

Top Lead-to-Account Matching and Routing Software Companies With $10M–$100M Revenue

Showing 10 of 22 companies ranked by annual revenue.

1HighLevel logo
HighLevel

Dallas, Texas, United States

HighLevel is a software-as-a-service platform founded in 2018 and headquartered in Eugene, Oregon. The company helps marketing agencies automate multi-channel lead follow-up, including automated emails, text messages, phone calls, and voicemail drops, so that agencies can convert a higher share of the leads they generate for their small and medium business clients. At the time of its December 2018 interview, HighLevel was approximately six months old, had 10 agency customers paying $300 per month each, and was generating roughly $3,000 in monthly recurring revenue. The company was fully bootstrapped by founder Shaun Clark using proceeds from his prior exit and personal savings, with a two-person core team. HighLevel has since grown substantially. The company ranked 116th on the Deloitte Technology Fast 500 and 516th on the Inc. 5000, reflecting 781% growth. In 2021 PeakEquity Partners led a minority-stake investment of more than $60 million, and in 2024 General Atlantic led an additional undisclosed round, bringing total disclosed funding to $60 million.

Revenue
$82.7M
Customers
10
Year founded
2018
Funding
$60M
Team size
785
2Lusha logo
Lusha

Tel Aviv, Massachusetts, United States

Lusha Ltd., a technology company that provides a data intelligence platform for sales and marketing professionals. Lusha offers a suite of tools and features that enable users to find, verify, and enrich contact data for potential customers and business partners. The platform includes a database of over 50 million business and contact profiles, along with tools for data enrichment, email verification, and lead generation. Lusha is focused on serving small and medium-sized businesses, startups, and freelancers, and is known for its ease of use and customer support.

Revenue
$64.4M
Year founded
2016
Funding
$245M
Team size
350
Growth
18.43%
3Yello logo
Yello

Chicago, Illinois, United States

business contact information platform

Revenue
$52.7M
Customers
600
Year founded
2008
Funding
$46.2M
Team size
163
4SetSchedule logo
SetSchedule

Irvine, California, United States

real estate technology platform

Revenue
$24.6M
Customers
180K
Year founded
2014
Funding
$11M
Team size
134
5MotorK logo
MotorK

Milano, Italy

Provider of digital products designed to revolutionize the creation, management and conversion of leads in the automotive sector. The company's digital products includes a new car sales platform that lets users to select, configure and compare new car models in the market, enabling dealers to sell more auto vehicles, build online presence and offer better car buying experience to consumers.

Revenue
$23.6M
Customers
100K
Year founded
2010
Funding
$58.7M
Team size
445
6Leadspace logo
Leadspace

San Francisco, California, United States

B2B customer data platform

Revenue
$20.4M
Customers
200
Year founded
2010
Team size
115
7Leads2b logo
Leads2b

Curitiba, Parana, Brazil

B2B SAAS lead generation platform

Revenue
$18.6M
Year founded
2016
Funding
$5.8M
Team size
82
8CallPage logo
CallPage

Kraków, Poland

Provider of a sales lead platform intended to empower clients with speed and innovation. The company's platform offers to call website visitors before they leave and helps to convert them into customers, enabling businesses to analyze calls and get data and website behavior insights to grow in terms of revenue.

Revenue
$18.6M
Customers
1.5K
Year founded
2015
Team size
29
9Vainu logo
Vainu

Helsinki, Finland

sales and marketing intelligence platform

Revenue
$17.3M
Customers
1.2K
Year founded
2014
Funding
$4M
Team size
85
10CommVersion logo
CommVersion

London, England, United Kingdom

🚀 SmartChat by CommVersion gives lead gen marketers the ultimate edge, boosting website conversions by 32%, reducing customer acquisition costs and delivering a seamless on-site experience. 💡 With it’s unique combination of advanced Smart-Targeting and skilled human agents, SmartChat turns missed opportunities into high-value leads, delivering a personalized experience around the clock. ✨ Trusted by 1,000+ businesses in North America and the UK, SmartChat provides marketers with an unfair advantage, turning soon-to-churn visitors into qualified leads.

Revenue
$14.1M
Year founded
2016
Team size
128

Frequently asked questions about Lead-to-Account Matching and Routing Software Companies With $10M–$100M Revenue

How many Lead-to-Account matching and routing software companies with $10M–$100M in annual revenue are there?

Latka tracks 22 Lead-to-Account matching and routing software companies with $10M–$100M in annual revenue. Together they generate $473.2M in annual revenue and employ 3.4K people.

Which Lead-to-Account matching and routing software company with $10M–$100M in annual revenue is the largest?

HighLevel is the largest, with $82.7M in annual revenue, founded in 2018.

How much revenue does a typical Lead-to-Account matching and routing software company with $10M–$100M in annual revenue make?

The average Lead-to-Account matching and routing software company in this list makes $21.5M a year, across 22 companies with reported revenue. They serve 351.3K customers combined.

Who are the leading Lead-to-Account Matching and Routing software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are HighLevel, Lusha, Yello, SetSchedule and MotorK.

How much funding have Lead-to-Account matching and routing software companies with $10M–$100M in annual revenue raised?

The 22 Lead-to-Account matching and routing software companies with $10M–$100M in annual revenue tracked here have raised $484.3M in disclosed funding between them.

Related Sales Tools categories

Inclusion Criteria

- Software must automatically match incoming leads to existing account records in a CRM system. - Must provide rules for lead routing based on territory, ownership, or specific attributes. - Should include integration capabilities with other CRM or sales tools. - Must provide reporting features to analyze lead matching and routing effectiveness. - Not just a lead capture tool; must also include lead assignment and routing functionalities.