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Top 10 Visitor Identification Software Companies With $1M–$5M Revenue (November 2026)

As of November 2026, Latka tracks 19 visitor identification software companies with $1M–$5M in annual revenue. They have combined revenues of $45.6M and employ 360 people. They have raised $16.9M and serve 849 customers combined.

Every company below sells visitor identification software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Visitor Identification Software Companies do

Visitor identification software is designed to capture and analyze data about individuals and organizations visiting a website, turning anonymous traffic into identifiable leads. These tools primarily serve businesses that want to enhance their sales and marketing efforts by providing insights into visitor behavior, interests, and demographics. Typical use cases include tracking site engagement, prioritizing leads, and integrating with customer relationship management (CRM) systems for streamlined follow-up actions. The software commonly includes features such as real-time visitor tracking, detailed visitor profiles with company information, lead scoring based on engagement, and integration capabilities with other marketing tools. This makes it relevant for personnel in sales operations, marketing teams, and business development, as they seek to identify potential clients and tailor their outreach strategies effectively. By utilizing visitor identification software, organizations aim to improve their conversion rates and optimize their marketing efforts based on actual user behavior.

Companies
19
Revenue
$45.6M
Funding
$16.9M
Employees
360

Filters

Sorting: Highest -> Lowest

Filters

Top Visitor Identification Software Companies With $1M–$5M Revenue

Showing 10 of 19 companies ranked by annual revenue.

1Aislelabs logo
Aislelabs

Toronto, Ontario, Canada

At Aislelabs, we believe that data in the built environment has untapped potential. That building systems, like WiFi, aren’t just costs to be paid, but instead are investments that not only need an ROI, but can deliver it. We believe that marketers of the built environment – who we call Built-Environment Marketers – need help. They’re slammed with events and other activities that are unique to marketing in the physical world. We are that help. At Aislelabs, we are constantly looking for new and innovative ways to aid and empower the Built-Environment Marketer, turning WiFi from a cost center to a profit center. We do that by actively helping you deanonymize visitors, giving you the highest ROI marketing channel of all.

Revenue
$4.8M
Year founded
2013
Team size
44
2Opensend logo
Opensend

Las Vegas, Nevada, United States

We build marketing technology solutions to help online stores maximize their revenues.

Revenue
$4.2M
Year founded
2022
Team size
28
3Customers.ai logo
Customers.ai

Cambridge, Massachusetts, United States

Sales Outreach & Data for B2C

Revenue
$3.9M
Customers
400
Year founded
2018
Funding
$5.4M
Team size
29
4Warmly logo
Warmly

San Francisco, California, United States

Instant insights & context on people during virtual meetings

Revenue
$3.8M
Customers
30
Year founded
2019
Funding
$4.5M
Team size
74
5Cheerfy logo
Cheerfy

United Kingdom

Provider of an online based customer recognition tool. The company's Wi-Fi based customer recognition and relationship tool helps businesses with customer engagement and information.

Revenue
$3.2M
Year founded
2015
Team size
21
6Ruler Analytics logo
Ruler Analytics

Liverpool, England, United Kingdom

Developer of a visitor and call tracking tool designed to close the loop between leads and revenue. The company's tool offers a website analytics software which helps to track the website visitors, telephone calls, bookings or purchasing behavior of each customers, enabling businesses to measure their marketing activities.

Revenue
$3M
Year founded
2012
Team size
20
7bmetric logo
bmetric

København K, Denmark

Provider of call tracking products and services designed to identify and engage website visitors who need a nudge to convert. The company's call tracking products and services use data signals for the right visitors while providing the most efficient channel, with the right message, at the appropriate and opportune moment, enabling users to track call data on the Web without leaving any traces on the computer.

Revenue
$2.9M
Year founded
2012
Team size
22
8HappierLeads logo
HappierLeads

London, England, United Kingdom

A disruptive online tool that Identifies the traffic of your webpage so you can reveal valuable information about the company's revenue, the company's size, industry and more.

Revenue
$2.7M
Year founded
2020
Team size
18
9Nowinteract logo
Nowinteract

Stockholm, Sweden

Visitor intelligence to capture every lead. Behavioral targeting to close the sale.

Revenue
$2.6M
Customers
19
Year founded
2010
Funding
$7M
Team size
12
10CandDI logo
CandDI

Manchester, Lancashire, United Kingdom

Canddi is the only software that can reveal the identity of businesses and the actual contacts who are visiting your website and has become a critical tool used by many sales and marketing teams to drive additional sales revenue. - Turn website visitors into leads - Understand where your visitors come from with true lead attribution - Identify individuals not just companies

Revenue
$2M
Year founded
2009
Team size
10

Frequently asked questions about Visitor Identification Software Companies With $1M–$5M Revenue

How many visitor identification software companies with $1M–$5M in annual revenue are there?

Latka tracks 19 visitor identification software companies with $1M–$5M in annual revenue. Together they generate $45.6M in annual revenue and employ 360 people.

Which visitor identification software company with $1M–$5M in annual revenue is the largest?

Aislelabs is the largest, with $4.8M in annual revenue, founded in 2013.

How much revenue does a typical visitor identification software company with $1M–$5M in annual revenue make?

The average visitor identification software company in this list makes $2.4M a year, across 19 companies with reported revenue. They serve 849 customers combined.

Who are the leading Visitor Identification software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are Aislelabs, Opensend, Customers.ai, Warmly and Cheerfy.

How much funding have visitor identification software companies with $1M–$5M in annual revenue raised?

The 19 visitor identification software companies with $1M–$5M in annual revenue tracked here have raised $16.9M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide real-time tracking of website visitors - Should offer detailed analytics and reporting on visitor behavior - Must allow for lead scoring based on user engagement and activity - Should include features to identify company information from IP addresses - Must integrate with common CRM systems to assist in lead management - Not just tracking; must also enable actionable insights for sales and marketing teams - Should support segmentation of visitors based on various criteria for targeted outreach