As of May 2026, there are 37 SaaS companies in Visitor Identification Software. They have combined revenues of $117.8M and employ 884 people. They have raised $20M and serve 5.3K customers combined.
Visitor identification software is designed to capture and analyze data about individuals and organizations visiting a website, turning anonymous traffic into identifiable leads. These tools primarily serve businesses that want to enhance their sales and marketing efforts by providing insights into visitor behavior, interests, and demographics. Typical use cases include tracking site engagement, prioritizing leads, and integrating with customer relationship management (CRM) systems for streamlined follow-up actions. The software commonly includes features such as real-time visitor tracking, detailed visitor profiles with company information, lead scoring based on engagement, and integration capabilities with other marketing tools. This makes it relevant for personnel in sales operations, marketing teams, and business development, as they seek to identify potential clients and tailor their outreach strategies effectively. By utilizing visitor identification software, organizations aim to improve their conversion rates and optimize their marketing efforts based on actual user behavior.
Sorting: Highest -> Lowest
Showing 10 of 17 companies ranked by annual revenue.
Austin, Texas, United States
LeadLander is the #1 Website Visitor Tracking Software that marketing and sales teams love. Get started with a free 14 day trail to see the power of Leadlander!
TORONTO, Ontario, Canada
At Aislelabs, we believe that data in the built environment has untapped potential. That building systems, like WiFi, aren’t just costs to be paid, but instead are investments that not only need an ROI, but can deliver it. We believe that marketers of the built environment – who we call Built-Environment Marketers – need help. They’re slammed with events and other activities that are unique to marketing in the physical world. We are that help. At Aislelabs, we are constantly looking for new and innovative ways to aid and empower the Built-Environment Marketer, turning WiFi from a cost center to a profit center. We do that by actively helping you deanonymize visitors, giving you the highest ROI marketing channel of all.
United Kingdom
Provider of an online based customer recognition tool. The company's Wi-Fi based customer recognition and relationship tool helps businesses with customer engagement and information.
Liverpool, England, United Kingdom
Developer of a visitor and call tracking tool designed to close the loop between leads and revenue. The company's tool offers a website analytics software which helps to track the website visitors, telephone calls, bookings or purchasing behavior of each customers, enabling businesses to measure their marketing activities.
København K,, Denmark
Provider of call tracking products and services designed to identify and engage website visitors who need a nudge to convert. The company's call tracking products and services use data signals for the right visitors while providing the most efficient channel, with the right message, at the appropriate and opportune moment, enabling users to track call data on the Web without leaving any traces on the computer.
London, England, United Kingdom
A disruptive online tool that Identifies the traffic of your webpage so you can reveal valuable information about the company's revenue, the company's size, industry and more.
Stockholm, Sweden
Visitor intelligence to capture every lead. Behavioral targeting to close the sale.
Manchester, Lancashire, United Kingdom
Canddi is the only software that can reveal the identity of businesses and the actual contacts who are visiting your website and has become a critical tool used by many sales and marketing teams to drive additional sales revenue. - Turn website visitors into leads - Understand where your visitors come from with true lead attribution - Identify individuals not just companies
Huntersville, North Carolina, United States
LiftCertain is a b2b lead generation SaaS platform focused on identifying a website’s visitors through identity resolution. Headquartered in Charlotte, the company officially unveiled its product in June of 2019, and launched out of beta phase in January of 2020. LiftCertain is based on a simple idea: Everyday b2b companies have closable sales leads visiting their website that they NEVER ever speak to, LiftCertain gives companies the full name and the company info of their website visitors so they can. For more information, visit www.LiftCertain.com Or book a demo call: https://calendly.com/liftcertaindemo/call
Alpharetta, Georgia, United States
Visual Visitor can help you visualize who your prospects are so you can better engage your leads. Get started with this all-in-one platform for FREE today!
- Must provide real-time tracking of website visitors - Should offer detailed analytics and reporting on visitor behavior - Must allow for lead scoring based on user engagement and activity - Should include features to identify company information from IP addresses - Must integrate with common CRM systems to assist in lead management - Not just tracking; must also enable actionable insights for sales and marketing teams - Should support segmentation of visitors based on various criteria for targeted outreach
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