As of November 2026, Latka tracks 2 visitor identification software companies with $10M–$100M in annual revenue. They have combined revenues of $68.8M and employ 455 people.
Every company below sells visitor identification software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Visitor identification software is designed to capture and analyze data about individuals and organizations visiting a website, turning anonymous traffic into identifiable leads. These tools primarily serve businesses that want to enhance their sales and marketing efforts by providing insights into visitor behavior, interests, and demographics. Typical use cases include tracking site engagement, prioritizing leads, and integrating with customer relationship management (CRM) systems for streamlined follow-up actions. The software commonly includes features such as real-time visitor tracking, detailed visitor profiles with company information, lead scoring based on engagement, and integration capabilities with other marketing tools. This makes it relevant for personnel in sales operations, marketing teams, and business development, as they seek to identify potential clients and tailor their outreach strategies effectively. By utilizing visitor identification software, organizations aim to improve their conversion rates and optimize their marketing efforts based on actual user behavior.
Sorting: Highest -> Lowest
Showing 2 of 2 companies ranked by annual revenue.
London, England, United Kingdom
Lead Forensics is a B2B software for turbo-charged lead Generation. Identify your anonymous website visitors' contact details and increase your sales pipeline.
Austin, Texas, United States
Retention.com is a B2B SaaS company that de-anonymizes website visitors and resolves their identities to deliverable email addresses, enabling brands to capture and act on abandonment revenue. Founded in 2019 under the name GetEmails, the company was bootstrapped by Adam Robinson, who serves as Founder and CEO, and reached $22 million in ARR within 48 months without external funding. The business grew from a direct-to-consumer ecommerce focus to a B2B pivot driven by Robinson's LinkedIn content strategy, which he launched around Labor Day 2023. By early 2024, the company reported $23.8 million in ARR, an 87 percent gross margin, and $11 million in annual cash flow, while carrying approximately $6 million in cash on its balance sheet. Despite strong unit economics, Robinson has publicly acknowledged a structural challenge: gross annual churn of roughly 60 percent, a characteristic he attributes to the intent-data and lead-generation category rather than execution. The B2B pivot and a free-trial waitlist of 1,600 prospects represent his attempt to address that churn profile by moving toward a lower-churn buyer persona and a product-led growth motion.
Latka tracks 2 visitor identification software companies with $10M–$100M in annual revenue. Together they generate $68.8M in annual revenue and employ 455 people.
Lead Forensics is the largest, with $45M in annual revenue, founded in 2009.
The average visitor identification software company in this list makes $34.4M a year, across 2 companies with reported revenue.
Ranked by annual revenue, the leaders are Lead Forensics and Retention.com.
- Must provide real-time tracking of website visitors - Should offer detailed analytics and reporting on visitor behavior - Must allow for lead scoring based on user engagement and activity - Should include features to identify company information from IP addresses - Must integrate with common CRM systems to assist in lead management - Not just tracking; must also enable actionable insights for sales and marketing teams - Should support segmentation of visitors based on various criteria for targeted outreach