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Top 37 Visitor Identification Software SaaS Companies in May 2026

As of May 2026, there are 37 SaaS companies in Visitor Identification Software. They have combined revenues of $117.8M and employ 884 people. They have raised $20M and serve 5.3K customers combined.

Visitor identification software is designed to capture and analyze data about individuals and organizations visiting a website, turning anonymous traffic into identifiable leads. These tools primarily serve businesses that want to enhance their sales and marketing efforts by providing insights into visitor behavior, interests, and demographics. Typical use cases include tracking site engagement, prioritizing leads, and integrating with customer relationship management (CRM) systems for streamlined follow-up actions. The software commonly includes features such as real-time visitor tracking, detailed visitor profiles with company information, lead scoring based on engagement, and integration capabilities with other marketing tools. This makes it relevant for personnel in sales operations, marketing teams, and business development, as they seek to identify potential clients and tailor their outreach strategies effectively. By utilizing visitor identification software, organizations aim to improve their conversion rates and optimize their marketing efforts based on actual user behavior.

Companies
37
Revenue
$117.8M
Funding
$20M
Employees
884

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Visitor Identification Software Companies

Showing 10 of 5 companies ranked by annual revenue.

1
Leadfeeder

Helsinki, Uusimaa, Finland

Leadfeeder.com is owned by Leadfeeder Oy, a privately held company founded in 2012 and headquartered in Helsinki, Finland. The company provides a platform that integrates with various marketing and sales tools, allowing businesses to track website visitors, analyze their behavior, and generate qualified leads. With Leadfeeder, businesses can gain valuable insights into their website traffic and use this information to optimize their marketing and sales strategies.

Revenue
$9.7M
Customers
2.5K
Year founded
2012
Funding
$5.2M
Team size
110
Growth
-
2
Whoisvisiting.com

Northampton, England, United Kingdom

Whoisvisiting shows you the companies visiting your website so you can identify new leads and increase your marketing ROI

Revenue
$6M
Customers
-
Year founded
2012
Funding
-
Team size
10
Growth
-
3
NaviStone

Cincinnati, Ohio, United States

Provider of a website visitor tracking technology designed to drive conversions by communicating with consumers who are ready to buy. The company's technology helps to identify first-party prospects and reactivation targets for inclusion in direct mail campaigns, enabling direct and digital marketers to target the right web browsers and include them in direct marketing campaigns.

Revenue
$5.4M
Customers
-
Year founded
2016
Funding
$6.6M
Team size
45
Growth
99.6%
4
Customer Clever

Kelham, England, United Kingdom

Provider of a technology intended to offer facial recognition and biometric marketing. The company's technology combines powerful products that work together to collate important biometric data which can then be used to identify specific customers, provide invaluable customer insight, control site access, enabling businesses to get crucial business intelligence that they need to operate effectively and maximise returns.

Revenue
$5.4M
Customers
-
Year founded
2014
Funding
-
Team size
2
Growth
2399.71%
5
LeadLander

Austin, Texas, United States

LeadLander is the #1 Website Visitor Tracking Software that marketing and sales teams love. Get started with a free 14 day trail to see the power of Leadlander!

Revenue
$5M
Customers
1K
Year founded
2004
Funding
-
Team size
7
Growth
-

Inclusion Criteria

- Must provide real-time tracking of website visitors - Should offer detailed analytics and reporting on visitor behavior - Must allow for lead scoring based on user engagement and activity - Should include features to identify company information from IP addresses - Must integrate with common CRM systems to assist in lead management - Not just tracking; must also enable actionable insights for sales and marketing teams - Should support segmentation of visitors based on various criteria for targeted outreach