Curtis did not name specific software competitors by name in the interview. He acknowledged the broader AI presentation software space as a potential competitive threat but argued that Ingage's use case, building durable sales systems rather than one-time decks, insulates the company from tools designed for short-lived presentations. He noted that some companies in the AI space are doing interesting things, and that Ingage's response is to allow HTML embedding within the platform so customers can integrate calculators, widgets, and visualizers built with those tools.
The competitive framing Curtis offered was that the core sales process in the home improvement industry is treated as sacred by contractors, and that 10 years of manufacturer content partnerships and contractor training built into the platform creates meaningful switching costs. No competitor revenue figures or market share data were cited.