SalesFuel
2024 Revenue
$10M
Customers
1.5K
Funding
$0
YOY
19%
Avg ACV
$6.7K
Team
23
Churn
12%
Founded
1989
How SalesFuel CEO C. Lee grew SalesFuel to $10M revenue and 1.5K customers in 2024.
SalesFuel is a B2B sales intelligence and sales enablement platform that helps sales teams increase their effectiveness and drive revenue growth. The platform provides valuable market insights, sales coaching tools, and prospecting solutions to help businesses identify and engage with their target audience. SalesFuel's goal is to empower sales professionals with the data and resources they need to win more deals and drive business success.
Last updated
SalesFuel Revenue
In 2024, SalesFuel's revenue reached $10M. The company previously reported $10.7M in 2024. Since its launch in 1989, SalesFuel has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | SalesFuel Hit $10m revenue in November 2024 | |
| 2024 | SalesFuel Hit $10.7m revenue in October 2024 | |
| 2023 | SalesFuel Hit $9m revenue in December 2023 | |
| 2017 | SalesFuel Hit $7m revenue in July 2017 | |
| 1989 | Launched with $0 revenue |
SalesFuel Valuation, Funding Rounds
SalesFuel is a bootstrapped Sales Enablement Software startup. Founded in 1989, SalesFuel has grown to $10M in revenue without raising any venture capital or outside funding.
As a self-funded Sales Enablement Software SaaS company, SalesFuel has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
SalesFuel Employees & Team Size
SalesFuel employs approximately 23 people as of 2026, down from 24 in 2023.
SalesFuel has 23 total employees in different roles and functions and 5 sales reps that carry a quota. They have 1.5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 23 employees (December 2024) |
| 2024 | Reached 24 employees (October 2024) |
| 2023 | Reached 24 employees (December 2023) |
| 2023 | Reached 24 employees (September 2023) |
| 2023 | Reached 24 employees (January 2023) |
| 2022 | Reached 24 employees (December 2022) |
| 2022 | Reached 23 employees (January 2022) |
| 2021 | Reached 23 employees (December 2021) |
| 2021 | Reached 23 employees (August 2021) |
| 2020 | Reached 30 employees (December 2020) |
| 2020 | Reached 31 employees (June 2020) |
| 2019 | Reached 30 employees (December 2019) |
| 2018 | Reached 29 employees (December 2018) |
| 2017 | Reached 35 employees (July 2017) |
Founder / CEO
C. Lee
Founded company in 1989. Lee was named as one of the 14 Leading Sales Consultants by Selling Power magazine in 2018 and 2019. Foremost expert in executive leadership, sales coaching, behavioral analysis and the discovery process. Lee is author of the new book Hire Smarter, Sell More!, co-host of the Manage Smarter podcast and frequent keynote speaker.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 54 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how SalesFuel acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about SalesFuel
What is SalesFuel's revenue?
SalesFuel generates $10M in revenue.
Who founded SalesFuel?
SalesFuel was founded by C. Lee.
Who is the CEO of SalesFuel?
The CEO of SalesFuel is C. Lee.
How much funding does SalesFuel have?
SalesFuel raised $0.
How many employees does SalesFuel have?
SalesFuel has 23 employees.
Where is SalesFuel headquarters?
SalesFuel is headquartered in Westerville, Ohio, United States.
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Compare SalesFuel to the industry
SalesFuel operates across multiple industries. Browse revenue, funding, and growth data for SalesFuel in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .