1. mailshake
United States · Other Sales Software
Build sales outreach cadences with email, phone, and social in as little as 5 minutes. Starting at $59/month.
- Revenue
- $10M
- Customers
- 49.9K
- Team size
- 24
Lemlist Alternatives & Competitors
The closest alternatives to Lemlist are mailshake, Reply and Snov.io. Lemlist generates $53M in revenue with 160 employees. Every one of the 20 alternatives below is compared with Lemlist on revenue, funding, customers, team size and founding year.
Lemlist at a glance
- Revenue
- $53M
- Valuation
- $150M
- Funding
- $30M
- Customers
- 50K
- Team size
- 160
- Founded
- 2018
Lemlist vs its top alternatives
Lemlist is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  LemlistThis company | mailshake |  Reply |  Snov.io |  Mixmax |  Woodpecker.co |  AWeber | AWeber | AWeber |  Yello |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $53M | $10M | $8.7M | $22.7M | $1M | $11.6M | $52.8M | $52.8M | $52.8M | $52.7M |
| Valuation | $150M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $30M | Not disclosed | $400K | Not disclosed | $13.4M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | $46.2M |
| Customers | 50K | 49.9K | 1K | 150K | 10K | Not disclosed | 120K | 120K | 120K | 600 |
| Team size | 160 | 24 | 79 | 206 | 48 | 91 | 99 | 99 | 99 | 163 |
| Cash flow | $10M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2018 | 2015 | 2016 | 2017 | 2015 | 2015 | 1998 | 1998 | 1998 | 2008 |
| HQ | Paris, France | United States | United States | United States | United States | Poland | United States | United States | United States | United States |
Lemlist competitors ranked
2. Reply
United States · Other Sales Software
Supercharge your sales team with AI ⚡️ Generate leads with multichannel sequences, convert website traffic into booked meetings, or hire Sales AI agents to handle it for you, all within Reply. Meet Jason - your AI SDR…
- Revenue
- $8.7M
- Funding
- $400K
- Customers
- 1K
- Team size
- 79
3. Snov.io
United States · Other Sales Software
Launch your business to new heights with Snov.io sales engagement. More positive replies, more meetings, and more closed deals, with no extra manual work. Growing revenue for everyone from solopreneurs to enterprises!
- Revenue
- $22.7M
- Customers
- 150K
- Team size
- 206
4. Mixmax
United States · Other Sales Software
Mixmax is the easiest-to-use sales engagement platform, transforming the way revenue teams build pipeline, close deals and engage customers. We make life easier for everyone who interacts with customers, not just SDRs…
- Revenue
- $1M
- Funding
- $13.4M
- Customers
- 10K
- Team size
- 48
5. Woodpecker.co
Poland · Other Sales Software
Developer of a sales automation tool designed to grow the business with cold emails and follow-up campaigns. The company's tool sends messages on behalf of clients, detects all responses from the prospects and follows…
- Revenue
- $11.6M
- Team size
- 91
Other Other Sales Software companies similar to Lemlist
6. AWeber
United States · Other Sales Software
AWeber is an email marketing service provider hosting email newsletters, autoresponders, sequential follow up, and RSS to email services for small businesses and entrepreneurs.
- Revenue
- $52.8M
- Customers
- 120K
- Team size
- 99
7. AWeber
United States · Other Sales Software
AWeber is an email marketing service provider hosting email newsletters, autoresponders, sequential follow up, and RSS to email services for small businesses and entrepreneurs.
- Revenue
- $52.8M
- Customers
- 120K
- Team size
- 99
8. AWeber
United States · Other Sales Software
AWeber is an email marketing service provider hosting email newsletters, autoresponders, sequential follow up, and RSS to email services for small businesses and entrepreneurs.
- Revenue
- $52.8M
- Customers
- 120K
- Team size
- 99
9. Yello
United States · Other Sales Software
Yello.co is a platform that provides business contact information, allowing users to find and connect with companies and professionals. The platform offers a comprehensive database of contacts and provides tools for…
- Revenue
- $52.7M
- Funding
- $46.2M
- Customers
- 600
- Team size
- 163
10. Yello
United States · Other Sales Software
Yello.co is a platform that provides business contact information, allowing users to find and connect with companies and professionals. The platform offers a comprehensive database of contacts and provides tools for…
- Revenue
- $52.7M
- Funding
- $46.2M
- Customers
- 600
- Team size
- 163
- Revenue
- $52.6M
- Funding
- $50M
- Customers
- 150
- Team size
- 311
12. Salecycle
United Kingdom · Other Sales Software
SaleCycle is a behavioral marketing company that helps businesses improve their online conversion rates and recover lost sales. They offer a range of solutions including cart abandonment emails, remarketing campaigns…
- Revenue
- $53.5M
- Funding
- $15.9M
- Customers
- 500
- Team size
- 140
13. Shoplazza
China · Other Sales Software
Provider of complete SaaS products and big data services intended to serve the cross-border e-commerce brands. The company's services are offered by using leading technology to efficiently complete the construction of…
- Revenue
- $52.5M
- Funding
- $10M
- Team size
- 194
14. Ellie Mae
United States · Other Sales Software
ICE Mortgage Technology, a division of Intercontinental Exchange, Inc. (NYSE: ICE), is the leading cloud-based loan origination platform provider for the mortgage industry. ICE Mortgage Technology solutions enable…
- Revenue
- $52.5M
- Team size
- 477
15. ModOp
United States · Other Sales Software
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science, and human creativity to deliver efficient, effective and sustainable growth for our clients. It specializes in…
- Revenue
- $53.6M
- Team size
- 194
16. TechnologyAdvice
United States · Other Sales Software
TechnologyAdvice helps companies find IT solutions that match their exact needs. TechnologyAdvice lets users sort through hundreds of IT vendors in a variety of categories, including Business Intelligence, Gamification…
TechnologyAdvice revenue & fundingLemlist vs TechnologyAdvice
- Revenue
- $53.8M
- Team size
- 383
17. TAMI
Ireland · Other Sales Software
TAMI provides the most complete and accurate picture of your market, with access to 71M companies and over 450M verified contacts.
- Revenue
- $54.2M
- Funding
- $3.7M
- Customers
- 1K
- Team size
- 58
18. iSOCRATES
United States · Other Sales Software
Consulting company advising on, building, managing and owning mission-critical marketing, advertising and data platforms, technologies and processes
- Revenue
- $54.5M
- Team size
- 159
19. SalesHive
United States · Other Sales Software
SalesHive is a B2B SAAS company that offers personalized email outreach and lead generation services for sales teams. Their platform helps companies increase their sales pipeline and generate more qualified leads…
- Revenue
- $51.4M
- Team size
- 455
20. SalesHive
United States · Other Sales Software
SalesHive is a B2B SAAS company that offers personalized email outreach and lead generation services for sales teams. Their platform helps companies increase their sales pipeline and generate more qualified leads…
- Revenue
- $51.4M
- Team size
- 455
How Lemlist compares
Kévin Moënne-Loccoz described the sales engagement market as "super saturated" with a large number of actors, though he did not name specific competitors by name in this presentation. He noted that many incumbents focused heavily on enterprise customers or used what he characterized as uninspiring marketing, which Lemlist sought to differentiate against through branding and product design.
For the Taplio and Tweet Hunter products, Moënne-Loccoz described Taplio as a product that had become a "Feature Factory," adding complexity with each new feature, and noted the team is working to simplify it. No specific rival products or their revenue figures were cited in a way that could be attributed as confirmed competitor data.
Lemlist vs the Other Sales Software market
Lemlist ranks #8 of 875 Other Sales Software companies by annual revenue, putting it in the top 1% of the market.
- Companies tracked
- 875
- Median revenue
- $1.4M
- Median funding
- $4.6M
- Median team size
- 11
Lemlist strategy insights
5x ARR Target Set at Start of Each Year
Guillaume Moubeche set a company-wide goal of 5x revenue growth from December 2019 to December 2020, translating to a required monthly growth rate of roughly 16 percent. The entire team was incentivized around a single MRR goal rather than siloed metrics like MQLs or SQLs.
“Our goal essentially was to do like a 5x from december 2019 up to like uh december 2020. So the the monthly goal is i think it's around like uh 14 to 60 each month month-over-month growth rate so i think it's 16 to reach like 5x more or less.”
Whole Team Incentivized on a Single MRR Goal
Rather than setting separate targets for marketing, sales, and support, Lemlist aligned every employee around one quarterly MRR growth goal. Hitting the goal each quarter could earn an employee a bonus of roughly 25 percent of their monthly salary per quarter, or just over 10 percent of annual salary.
“If everyone is focused on growing the mrr and then we set up like the mrr goal at the beginning of each quarter now everyone is focused on one thing which is revenue and revenue for us equals profit so it's like everyone goes to the same direction.”
Facebook Community of 20,000 Salespeople Built Without ROI Tracking
Lemlist built a Facebook community called the Sales Automation Family that grew to 20,000 members and became a primary distribution channel for product updates, content, and new user acquisition. Guillaume Moubeche deliberately avoided measuring direct ROI from the community, treating it as a long-term brand asset.
“For me community has never been something where i wanted to measure like the roi i just know within like me that it's gonna bring something long-term and if i keep providing value to our users.”
Ultra Personalization as Core Differentiator from Day One
Lemlist differentiated itself in a saturated sales engagement market by focusing on ultra personalization, including custom images and custom landing pages with lead variables, rather than automation volume. This philosophy shaped every product decision from launch.
“The key differentiator that we focused on very early on was Ultra personalization and the reason behind this is when you want to do sales it's really focusing on creating relationships with people rather than spamming people or just trying to convince people.”
AppSumo Launch Generated $150K Net and 8,000 Lifetime Users
Lemlist launched on AppSumo at $49 for a lifetime deal, generating roughly $400K in total sales across two rounds, of which Lemlist kept approximately $150K after AppSumo's 70 percent cut. This gave the company its initial user base and community foundation without any paid acquisition.
“Within two weeks we made something around like 170 000 which was like really good you know like to start a sas company it's uh it's quite nice.”
Turned Down $20M and $30M Investment Proposals
Lemlist turned down a $20M investment proposal and then a $30M investment proposal because the company was profitable from day one and maintained 35 to 45 percent EBITDA margins. The founders prioritized independence over outside capital and did not want a board directing strategy.
“We had a $20 million investment proposal that we turned down before turning down a $30 million investment simply because we don't need the funds we're profitable since day one we have between 35 and 45 % of a bid margins and we don't need a board or investors to force us into a specific direction.”
Lemlist funding
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Jan 2025 | Funding round | Not disclosed | $150M |
| Oct 2021 | Secondary | $30M | $150M |
| Apr 2021 | M&A Offer | Not disclosed | $85M |
Lemlist competitors FAQ
Who are Lemlist's competitors?
The closest alternatives to Lemlist are mailshake, Reply and Snov.io. This page compares each of them with Lemlist on revenue, funding, customers and team size.
What is the best alternative to Lemlist?
mailshake is the closest alternative to Lemlist, generating $10M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
How much revenue does Lemlist generate?
Lemlist generates $53M in revenue.
How much funding has Lemlist raised?
Lemlist has raised $30M in funding.
How many customers does Lemlist have?
Lemlist has 50K customers.
Is Lemlist bigger than mailshake?
Yes. Lemlist generates $53M in revenue versus $10M at mailshake.
