Mixmax logo
Founded 2015

Mixmax

2018 Revenue

$4.8M

YOY

Funding

$13.4M

How Mixmax hit $4.8M in Revenue with 10K Customers in 2018.

About Mixmax

Productivity application for customer facing teams

Monthly Revenue

$400.0K

Total Expenses

$400.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Mixmax CEO Olof Mathe on 12/01/2020

Watch the podcast


Headquarters

512 2nd Street San FranciscoCaliforniaUnited States
$Funding$Revenue

Mixmax Revenue

In 2018, Mixmax revenue run rate hit $4.8M in revenue.

$4.8M

Mixmax Valuation and Funding History

Mixmax has raised a total of $13.4M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
02/06/2018Series A$10.4M
04/21/2015Seed Round$3.0M

Customers

Mixmax has 10K customers.

Lifetime Months

25

×
Monthly ARPU

$40.0

=
Lifetime Dollars

$1.0K


Acquisition Cost

$480.0

Average Annual Price

$480.0

$0$480.012 month payback period024681012

Churn

Mixmax has an annual churn rate of 48.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-48.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

52.00%

Team

Employees

Mixmax has 68 employees. They have 8 sales reps that carry a quota, an engineering team of 11 and a marketing team of 1.

20182019202042.00%▲-15.00%▼
DistributionQty

Total Team Size

68

Engineers

11 (16%)

Sales

8 (12%)

Marketing

1 (1%)

CEO/Founder

Olof Mathe

Olof Mathé is the CEO and a co-founder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message. Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015.After finishing his engineering degree in France, Olof previously worked at Skype and McKinsey. He also helped grow Inkling Habitat, a cloud-based authoring environment for writers and publishers.


CEO Q&A

What's your age?

39

Favorite online tool?

Profitwell

Favorite book?

Hard thing about hard things

Favorite CEO?

Ivan Zao at Notion

Advice for 20 year old self

Have better sense of what I wanted to do


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Frequently Asked Questions about Mixmax

When was Mixmax founded?

Mixmax was founded in 2015.


Who is the CEO of Mixmax?

The CEO of Mixmax is Olof Mathe


How many employees does Mixmax have?

Mixmax has 68 employees.

How much revenue does Mixmax generate?

Mixmax generates $4.8M in revenue.


How much funding does Mixmax have?

Mixmax has raised $13.4M.


Where is Mixmax headquarters?

Mixmax is headquartered at 512 2nd Street San FranciscoCaliforniaUnited States

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