Metrilo logo
Founded 2014

Metrilo

2018 Revenue

$810.0K

YOY

Funding

$1.0M

Overview

About Metrilo

Make the most out of your ecommerce data with Metrilo. Behavior-driven customer analytics, personalized email marketing and powerful CRM - all connected in one

Monthly Revenue

$67.5K

Total Expenses

$67.5K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Metrilo CEO Murry Ivanoff on 01/29/2018

Watch the podcast


Headquarters

1501 Mariposa Street San FranciscoCaliforniaBulgaria

Metrilo Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Metrilo revenue run rate hit $810.0K in revenue.

$810.0K

Funding History

Metrilo has raised a total of $1.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Metrilo has 450 customers.

Lifetime Months

25

×
Monthly ARPU

$150.0

=
Lifetime Dollars

$3.8K


Acquisition Cost

$700.0

Average Annual Price

$1.8K

$0$1.8K5 month payback period024681012

Churn

Metrilo has an annual churn rate of 48.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-48.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

52.00%

Team

Employees

Metrilo has 15 employees.

2018
DistributionQty

Total Team Size

15

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Murry Ivanoff

We've founded Metrilo in 2014 to help eCommerce brands grow and keep being profitable businesses. Today, Metrilo is empowering the growth of more than 1000+ eCommerce brands worldwide and we're proud that plenty of our customers went through impressive M&As. You can read my thoughts on tomorrow's eCommerce brands at https://medium.com/@murryivanoff


CEO Q&A

What's your age?

29

Favorite online tool?

10:50 Numberz

Favorite book?

Predictable revenue

Favorite CEO?

None

Advice for 20 year old self

Life actually is awesome


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Frequently Asked Questions about Metrilo

When was Metrilo founded?

Metrilo was founded in 2014.


Who is the CEO of Metrilo?

The CEO of Metrilo is Murry Ivanoff


How many employees does Metrilo have?

Metrilo has 15 employees.

How much revenue does Metrilo generate?

Metrilo generates $810.0K in revenue.


How much funding does Metrilo have?

Metrilo has raised $1.0M.


Where is Metrilo headquarters?

Metrilo is headquartered at 1501 Mariposa Street San FranciscoCaliforniaBulgaria

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